Latest news with #Protinex
Time of India
04-06-2025
- Health
- Time of India
Danone's new ad encourages one to make healthier choices
HighlightsDanone India has launched a pioneering digital film for its flagship brand Protinex, produced entirely using artificial intelligence, to promote better nutrition and healthier lifestyles among Indians. The film, conceptualized by Pramod Sharma of Rediffusion, showcases the innovative use of AI technology for rapid content creation, emphasizing the importance of protein intake for growth, strength, and immunity. The campaign aims to reach a diverse audience across urban and rural demographics through major digital platforms, marking a significant advancement in digital advertising and health communication in India. Danone, a leader in the nutrition, health, and wellness landscape, has partnered with Rediffusion and Raids to create a digital film for its flagship brand Protinex – entirely produced using artificial intelligence (AI). This initiative aims to spark a nationwide protein revolution, encouraging millions of Indians to embrace better nutrition and healthier lifestyles through increased consumption of Protinex protein powder. Danone India spokesperson said, 'Recognising the urgent need for awareness and behavior change, Danone India commissioned Rediffusion to develop a compelling and innovative digital brand anthem that resonates with India's diverse population.' He added, 'Through this innovative AI-powered film, we are reinforcing our mission to empower consumers with knowledge, and encourage them to make protein an integral part of their daily diet.' The film stands out as the first of its kind in India. Conceptualised and scripted by Pramod Sharma, national creative director and his team at Rediffusion, the film has been created and produced end-to-end with cutting edge AI technology. Sharma said, 'It has been an effort from our end to demonstrate the Agency's and the Client's commitment to innovation and future-forward storytelling. The AI-driven production enabled rapid content creation with dynamic visuals and a powerful narrative, highlighting the transformative benefits of adequate protein intake .' Rishu Verma, senior vice president at Rediffusion said, 'This campaign marks a new era in digital advertising and health communication in India .' Carol Goyal, who heads Raids said, 'This AI film strategically blends emotive storytelling with data-backed insights on protein's critical role in growth, strength, and immunity. It targets consumers across age groups and demographics, making the message accessible and relatable to urban and rural audiences alike.' The Protinex film has been launched across major digital platforms, including social media, video streaming services, and online health communities, aiming for maximum reach and impact. Watch the video here:
Hans India
10-05-2025
- Business
- Hans India
For the Woman Who Gives Her All—Give Back with Thoughtful Self-Care
This Mother's Day, gift her what she truly needs—because she rarely buys it for herself. Moms do it all, often without pause, and rarely indulge in the self-care they so deeply deserve. This year, move beyond the usual flowers and chocolates, and surprise her with thoughtful gifts that pamper, protect, and uplift. From luxurious skincare to refreshing home fragrances and nourishing wellness picks, this curated list features everyday essentials with a touch of love—each one designed to make her feel cherished, cared for, and celebrated, just like she should be. Because she always puts herself last—it's time to put her first Seva Home Mother's Day Hamper The Seva Home Luxe Self-Care Hamper is a thoughtful way to remind her to slow down, breathe, and feel cherished. Featuring a sulphate- and paraben-free body wash and scrub infused with Sage, Peppermint, Charcoal, and Rose Water, it's designed to bring a sense of refreshment and calm. Paired with a signature Seva Home candle—fragrant, elegant, and symbolic of warmth and protection—this hamper is more than a gift. It's a gesture of love, wrapped in care. MRP: INR 2999 (500ml) – Click here to buy Contains: Evil Eye Candle, Body Wash, Body Scrub, Mother's Day Greeting Card Godrej Aer Matic Kit This Mother's Day, let her unwind in a space that smells as beautiful as she makes it feel. With delicate floral notes, Godrej Aer Matic in Violet Valley Bloom fills her home with a long-lasting, effortless freshness—because she deserves a breath of calm, every day MRP: INR 625 – Click here to buy CeraVe AM Facial Moisturising Lotion with SPF 50 This Mother's Day, gift her the glow she deserves. The CeraVe AM Facial Moisturising Lotion with SPF 50 is the perfect blend of hydration and protection—lightweight, non-greasy, and packed with Hyaluronic Acid, Niacinamide, and Ceramides. It nourishes, soothes, and shields her skin from the summer sun, leaving it soft, radiant, and healthy—all day long. Because her skin deserves care as gentle and powerful as she is. MRP: INR 1500 - Click here to buy Protinex's Mother Care This Mother's Day, gift an expecting mom the care she truly needs. Protinex Mother's supports her journey with high protein and 28 vital nutrients for both mom and baby. Delicious, convenient, and nourishing—because when she feels her best, her little one thrives too. MRP: INR 740 - Click here to buy Loreal Paris Infallible 24H Tinted serum This Mother's Day, gift her the glow that keeps up with her. The L'Oréal Paris infallible 24H Tinted Serum hydrates, evens skin tone, and delivers all-day radiant coverage. Lightweight, sweat-proof, and enriched with 1% Hyaluronic Acid—it's makeup and skincare in one easy step for busy, beautiful moms. MRP: INR 999 - Click here to buy JOY Lemon Face Wash This Mother's Day, gift your mom a refreshing skincare essential that brings instant brightness and care—JOY Lemon Face Wash. Enriched with fruity lemon milli globules, it offers 3x instant brightness, removes dullness, controls excess oil, and gently cleanses the skin, making it perfect for her daily routine—especially in the humid summer season.
