The Triple Transformation Imperative For Manufacturers
By Benedikt Gieger , SAP
In manufacturing, transformation is nothing new. For decades, industrial leaders have evolved through waves of technological, economic, and environmental change. But today's disruptions are more complex, more intertwined—and far more urgent—than anything seen before.
Digital innovation, decarbonization, and geopolitical instability are converging to reshape the business landscape. Resilience, intelligence, and sustainability are no longer optional—they are the price of entry. To thrive, manufacturers must move beyond isolated initiatives and embrace a unified approach: Triple Transformation.
Manufacturing innovation has historically followed a familiar arc: point solutions to fix discrete issues, application-level changes to improve efficiency, and system-level breakthroughs such as the assembly line. But point solutions rarely scale. Even the most advanced technology, deployed in isolation, cannot unlock the systemic value required in today's volatile environment.
The question for leaders is no longer What can we improve? but How can we reengineer people, processes, and platforms—together?
Over the last decade, two agendas have dominated manufacturing: Digital transformation , driven by CIOs, focused on automation, AI, and data.
, driven by CIOs, focused on automation, AI, and data. Sustainability transformation, led by CSOs, aimed at cutting emissions, conserving resources, and meeting ESG regulations.
Individually, each delivers results. But in silos, they squander synergies. One plant may pilot AI for predictive maintenance while another tests carbon-reduction initiatives—without sharing data or lessons learned.
Enter Twin Transformation—the integration of digital and sustainability strategies into one coordinated effort. When aligned, the results compound: faster ROI, shared governance, improved ESG reporting, and stronger market positioning.
Yet even the best twin transformation can unravel in the face of disruption—from geopolitical tensions to cyberattacks to extreme weather. These forces can erase years of progress in days. That's why the third pillar—resilience—is essential.
Triple Transformation embeds adaptability into the core. Central to this is the Disruption Center : a strategic command hub that tracks geopolitical shifts, supply chain risks, and climate data in real time. By unifying intelligence, manufacturers can run simulations, identify vulnerabilities, and respond proactively—protecting digital and sustainability gains even in turbulent periods.
Manufacturing leaders face a choice: continue with fragmented, parallel initiatives, or integrate digital, sustainability, and resilience into a single, continuous transformation capability. The leaders of tomorrow will: Integrate strategies and KPIs across functions.
Invest in system-wide innovation rather than incremental pilots.
Build cross-functional disruption centers with shared accountability.
Create scalable data infrastructure for AI, carbon tracking, and rapid adaptation.
In the past, transformation was a project. Today, it's a permanent condition. The manufacturers that recognize this—and embed Triple Transformation into their DNA—will define the next industrial era.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
2 hours ago
- Business Wire
6sense Named Best Account-Based Marketing Platform in 2025 MarTech Breakthrough Awards
SAN FRANCISCO--(BUSINESS WIRE)--6sense®, the first agent-powered Revenue AI™ platform, today announced it has been named Best Account-Based Marketing Platform in the 8th annual MarTech Breakthrough Awards. With more than 4,200 nominations across 15+ countries, 6sense's second consecutive win is a reflection of the company's category leadership, product innovation, and measurable customer impact in the rapidly evolving B2B landscape. Built on its proprietary Signalverse™, 6sense captures and analyzes a trillion daily buyer signals—including web activity, third-party intent data, CRM behavior, and keyword research—to uncover in-market accounts, prioritize actions, and engage the right buyers at the right time. 6sense® AI agents then transform these insights into action—automatically triggering personalized campaigns, email outreach, and sales plays at scale. 'As marketers, we've been promised that AI would make our lives easier and our efforts more impactful. The reality is that most teams still struggle to turn signals into action,' said Latane Conant, Chief Market Officer at 6sense. 'That's what sets 6sense apart. Our AI scores and prioritizes what matters, then our agents engage buyers in real time. It's a smarter, faster, more connected way to drive revenue—and our customers are seeing remarkable results every day.' Organizations like SAP, Blue Yonder, and Bonterra use 6sense to unify their go-to-market strategies, simplify their tech stacks, and accelerate buyer engagement across every stage of the journey. With capabilities like dynamic territory planning, predictive scoring, AI-powered email automation, and real-time data enrichment, teams can orchestrate account-based experiences from a single canvas. Steve Johansson, Managing Director at MarTech Breakthrough, commented: '6sense uniquely combines the scale of enterprise data with the precision of AI to deliver real-time, revenue-driving engagement across the entire buying journey. Their platform empowers teams to execute ABM from start to finish—with unified data, buyer intelligence, and activation capabilities that help companies close the gap between marketing effort and revenue outcomes.' Notable results from 6sense customers include: 445% increase in influenced pipeline $12.8M in new pipeline created in two weeks 1,098 hours saved through AI-driven email automation 'As expectations rise and resources shrink, modern GTM teams can't afford the lag, noise, and guesswork of outdated strategies,' Conant added. 'This award is a testament to our belief that revenue teams don't need more tools—they need smarter signals, AI agents to help act on them, and a unified platform that drives results they can measure.' Summary Award: MarTech Breakthrough Award for Best Account-Based Marketing Platform (2025) Presented by: Tech Breakthrough, with over 4,200 entries from 15+ countries Why it matters: Recognizes 6sense's innovation and global leadership in AI-powered ABM Core differentiator: Combines Signalverse with 6sense AI agents to automate precision targeting, engagement, and pipeline generation Customer case study results: 445% increase in influenced pipeline, $12.8M in new pipeline created in two weeks, 1,098 hours saved through AI-driven email automation About 6sense 6sense is the Revenue Intelligence Platform that helps B2B teams multiply what matters: building predictable pipeline and closing deals with speed and certainty. Powered by 6AI™ and Signalverse™—the industry's most complete B2B signal network—6sense captures trillions of buyer signals to uncover in-market accounts, prioritize the right contacts, and orchestrate personalized engagement. With one connected platform, 6sense AI Agents turn these insights into action, automating manual tasks across sales and marketing so teams stop guessing and focus on the buyers who matter most. Companies like SAP, Cisco, Okta, and Qualtrics use 6sense to win bigger deals, close faster, and drive real pipeline growth — with 2X deal sizes and 4X higher win rates. Learn more at Part of Tech Breakthrough, the MarTech Breakthrough Awards recognize excellence and innovation across marketing automation, AdTech, SalesTech, RevOps, analytics, and more. The 2025 program honored top technologies and companies from over 15 countries, highlighting those delivering breakthrough solutions across the full MarTech spectrum. For more information, visit
Business Wire
5 hours ago
- Business Wire
NETSCOUT Releases 2025 Environmental, Social, and Governance Report
WESTFORD, Mass.--(BUSINESS WIRE)-- NETSCOUT ® SYSTEMS, INC. (NASDAQ: NTCT), a leading provider of observability, AIOps, cybersecurity, and DDoS attack protection solutions, today announced the publication of its FY2025 Environmental, Social, and Governance (ESG) Report. The report highlights NETSCOUT's progress against its four ESG pillars, including sustainability, lean but not mean company philosophy, community impact, and strengthening cybersecurity and compliance. NETSCOUT's strong governance is the foundation of the ESG program and reflects the company ethos of transparency, responsibility and a relentless drive towards making meaningful impacts. 'Our commitment to our employees, customers, shareholders, communities and the progress of our industry has been guided by a clear vision: to align our efforts with our corporate strategy in the service of long-term value creation,' said Jeff Levinson, Senior Vice President, General Counsel and Chief ESG Officer at NETSCOUT. 'Our sustainability accomplishments were significant and benefit our customers through sustainability by design innovations to reduce their energy consumption and operational costs.' The 2025 ESG Report includes voluntary disclosures of measurements aligned with relevant sector standards from the Sustainability Accounting Standards Board (SASB) and the Task Force on Climate-related Financial Disclosures (TCFD) framework. NETSCOUT's Environmental, Social, and Governance Report: Shares the near-term science-based emissions reduction targets for Scope 1, 2, and 3 Greenhouse Gas (GHG) emissions validated by the Science Based Targets initiative (SBTi), as well as metrics and trends. Demonstrates progress across each of NETSCOUT's four ESG focus areas and continued improvement against its ESG Maturity Model. Provides additional transparency into governance, including ESG oversight, corporate governance, and risk management. Celebrates 5,340 volunteer hours logged in support of over 300 non-profit organizations across the globe to make a positive difference in our local communities. Confirms reductions in greenhouse gas emissions and continued development of our measurement and assessment processes and tools. To learn more about NETSCOUT's commitment to ESG, the ESG maturity Model, and to review the complete ESG Report, visit NETSCOUT ESG, Sustainability, and Corporate Social Responsibility. About NETSCOUT NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) protects the connected world from cyberattacks and performance and availability disruptions through its unique visibility platform and solutions powered by its pioneering deep packet inspection at scale technology. NETSCOUT serves the world's largest enterprises, service providers, and public sector organizations. Learn more at or follow @NETSCOUT on LinkedIn, X, or Facebook. ©2025 NETSCOUT SYSTEMS, INC. All rights reserved. Third-party trademarks mentioned are the property of their respective owners.
Forbes
6 hours ago
- Forbes
Five Hot Wine Tourism Trends In 2025
Five Hot Trends in Wine Tourism getty With wine sales flattening out globally, there has been a similar decrease in visits to wineries in many regions and countries. However, some regions and wineries are bucking this trend and have reported increased wine sales and revenues by selling directly to consumers (DTC) who visit the winery and continue to purchase their wines online. What are these wineries doing that others are not? To better understand this development, I consulted with several DTC/wine tourism experts and spoke with winery owners in different regions to learn what is working well. The answers were diverse and creative, suggesting there are five hot wine tourism trends that seem to be reaping benefits in 2025. Findings from DTC/Wine Tourism Experts 'Growth is there to be captured - you just have to work harder and smarter than ever. The biggest risk is not taking any risk,' said John Keleher, Founder of Community Benchmark, in an online interview. Each year, Community Benchmark analyzes winery visitation data and sales from over 550 wineries in major wine-producing regions of the U.S.. Though they found that visitation rates were down overall in the past year, 'fully 37% of the wineries have grown their DTC sales positively,' John reported. 'DTC today is easily the most profitable sales channel and it's the only solution for most small family-run wineries,' stated Rob McMillan, EVP/ Founder of the Wine Division at Silicon Valley Bank, and author of the 2025 SVB Direct to Consumer Report. Each year, his report tracks the progress of over 600 wineries across the nation, and this year he discovered that wineries that only focused on cost-cutting were not growing compared to those that also focused outwardly. 'Examining the list of external strategies, it was interesting to see the majority focus on tried-and-true options like better experiences, more appealing events, and improved engagements with customers,' he reported. This finding corresponds with the strategies employed by some of the more successful wineries cited in the list of five hot wine tourism trends below. It also supports some of the findings in one of the longest running winery tasting room surveys in the U.S. – the Wine Business Monthly Annual Tasting Room/DTC Survey, which has been conducted for more than 15 years. Though the overall results showed a decline in tasting room visitation, smaller wineries that produce fewer than 1000 cases showed growth for the third year in a row. 'In 2024, such wineries entertained an average of 9,600 tasting room guests, which is 48% more than in 2023. Small wineries also reported a 34% increase in total DTC volume compared to the previous year,' reported author Andrew Adams, in a published article on the results. Many Small Wineries Across the U.S. Depend on Direct to Consumer Sales 2025 SVB DTC Report Hot Wine Tourism Trend #1 - Mobile Wine Tourism Instead of waiting for wine tourists to visit them, some of the smart wineries are also going to wine lovers instead. Referred to as 'mobile wine tourism,' this is a trend where wineries meet consumers where they are, by setting up booths or 'pop-up' stands at musical concerts, near food trucks, and at festivals. If allowed, they also offer free samples so people can taste the wine. One good example is Wölffer Estate in New York, who has a mobile wine stand that they take to different events along the east coast. They also feature a Wölffer Wine Tap Truck that they take to farmers' markets. Another aspect of mobile wine tourism is organizing tastings in people's homes and at restaurants, and retail shops. Blue Rock Vineyard in Sonoma County is an expert at this. According to Carla O'Dell Jeffries, General Manager with Blue Rock, last year they hosted 120 different events around the nation to connect with current and new consumers. Some wineries also set-up small urban tasting rooms in cities, so they can attract more people in a different environment. This allows them to stay open later and offer live music, comedy shows, paint and sip, and other events to attract people. L'Ecole No. 41 winery in Woodinville, WA, does this well, as does Brooks Note Cellars in downtown Petaluma, CA. Friends Enjoying Wine at a Food Festival getty Hot Wine Tourism Trend #2 - Winery Owner Interaction As the world grows more dependent on communicating through technology, it appears that there is a backlash in terms of tourists who want to interact with a real human being, especially the winery owner or the winemaker. This helps to explain why smaller wineries across the U.S. that welcome visitors in a relaxed, informal fashion, with the owner stopping by to say hello while they sample drinks, may be performing better. A small winery owner in the Russian River told me, 'I hate to say it out loud, because I know many other wineries have decreased visitation and revenue, but we are booked through the summer, and our sales and profitability have been in the double digits for the past two years.' Part of the reason for this could be that he and his wife welcome visitors personally, walk them through the vineyard, and treat wine club members like friends, rather than customers. This could also be why Rob McMillan found in this year's SVB DTC Report that smaller wineries outside of California seemed to be performing better with DTC sales. Yoga with Miniature Goats Before Wine Tasting getty Hot Wine Tourism Trend #3 - Unique Events & Tours Though offering creative wine tasting experiences is something that many wineries have adopted over the past decade, it appears that having something unique to do – rather than just sitting at a table and tasting through a flight of wines with a tasting room rep – is perceived positively by many (though not all) consumers. Wine writer, Lettie Teague, with the Wall Street Journal, described an experience of visiting with miniature donkeys at Ravine's Wine Cellars in New York as something that she enjoyed, as did Gen Z and Millennial tourists visiting the winery. Likewise, it is possible to join in a miniature goat yoga class before wine tasting at Brandeberry Winery in Ohio, or take a regular yoga class at Eola Hills Wine Cellars in Oregon, as well as other locations. Sustainable and/or organic winery tours that include tractor rides through the vineyard are also popular with visitors who want to learn the 'green' aspects of winemaking, and perhaps see chickens, cows, and sheep in the vineyard, as well as abundant wildlife. In Sonoma County, both La Crema and Benziger wineries offer these types of tours and wine-tasting. 'Maker' experiences around wine, where visitors get to use their hands to make things, is another engaging and educational experience. Examples include wine blending seminars, picking grapes, and creating wine labels. An unusual example is learning how to dip a wine bottle in wax, which is an experience offered at Belle Glos winery tasting room in Napa, and has resulted in millions of social impressions on Instagram, TikTok and YouTube. Hot Wine Tourism Trend # 4 - Drop-in Tastings & Affordable Tasting Fees Several years ago, it was difficult to even get an appointment to taste wine in some popular regions, such as Napa Valley. Now offering drop-in tastings without an appointment is more common, harkening back to a time when visitors could stop by and sample a few wines while talking with a friendly winery tasting room rep. It is now possible to drive down Highway 29 in Napa Valley and see signs that say, 'Drop-ins welcome.' Likewise, a few wineries are starting to offer more affordable tastings. For example, the new Bella Union winery in Napa offers a casual tasting for $45, which includes three wines and snacks. Given that the average Napa tasting fee is $75 for a standard tasting and $138 for a reserve tasting, according to the 2025 SVB DTC Report, this is a good deal. And in Sonoma County, Kendall-Jackson and DeLoach wineries both started offering a complimentary welcome flight this summer, along with drop-in tastings with no appointments. As someone who learned to love wine in college by going to Napa and Sonoma with friends when there were no tasting fees, this is a welcome 'going back to the good old days.' Of course, it is not possible for all wineries to do this, and those that do still offer reservation tasting options as well. DeLoach Vineyards in Sonoma County, CA Now Offers a Complimentary Wine Tasting Flight DeLoach Hot Wine Trend #5 - Subscription Clubs To Supplement Wine Clubs Many young adults enjoy signing up for subscription clubs for food, coffee, clothes, make-up and other products. A few wineries are starting to offer this as well, which is different from a wine club in that subscription clubs are usually less expensive and more flexible than a traditional wine club. Customers can choose how often to receive the wines and may customize shipments. Subscription clubs are more transactional than wine clubs, and usually do not include invitations to winery events, free tastings at the winery, or other club benefits. Also, people do not necessarily stay in a subscription club as long as wine clubs. The average length of time people stay in a wine club is 30 months, according to the 2025 SVB DTC Report. The benefit of subscription clubs is that people get a chance to sample the wine before committing to a wine club membership, which is generally for at least one year. Subscription clubs can also be considered as an 'entry-level wine club,' and sometimes, it is merely a matter of semantics, with people referring to a flexible wine club as a subscription club. A few wine businesses that have been successful in implementing subscription clubs are Oliver Winery in Indiana, the Sip Society (which sends small bottles of different sparkling wines to try), and many of the online wine offerings, such as Bright Cellars, First Leaf, Naked Wines, and others. Disconnecting From Technology and Reconnecting with People and Nature In conclusion, wineries that are successfully tapping into these five trends are recognizing the changing needs of consumers today. With increasingly busy and fragmented lives, and wrapped up in computer and phone screens most of the day, people want a chance to take some time out to relax and connect with friends in a casual environment. They also want to learn more about agriculture, winemaking and to get closer to nature. And, if they do not have the time or the money to travel to wine country, they want to have that experience brought to them. Wine Time In the Vineyard With Friends and Nature getty
