6sense Named Best Account-Based Marketing Platform in 2025 MarTech Breakthrough Awards
Built on its proprietary Signalverse™, 6sense captures and analyzes a trillion daily buyer signals—including web activity, third-party intent data, CRM behavior, and keyword research—to uncover in-market accounts, prioritize actions, and engage the right buyers at the right time. 6sense® AI agents then transform these insights into action—automatically triggering personalized campaigns, email outreach, and sales plays at scale.
'As marketers, we've been promised that AI would make our lives easier and our efforts more impactful. The reality is that most teams still struggle to turn signals into action,' said Latane Conant, Chief Market Officer at 6sense. 'That's what sets 6sense apart. Our AI scores and prioritizes what matters, then our agents engage buyers in real time. It's a smarter, faster, more connected way to drive revenue—and our customers are seeing remarkable results every day.'
Organizations like SAP, Blue Yonder, and Bonterra use 6sense to unify their go-to-market strategies, simplify their tech stacks, and accelerate buyer engagement across every stage of the journey. With capabilities like dynamic territory planning, predictive scoring, AI-powered email automation, and real-time data enrichment, teams can orchestrate account-based experiences from a single canvas.
Steve Johansson, Managing Director at MarTech Breakthrough, commented:
'6sense uniquely combines the scale of enterprise data with the precision of AI to deliver real-time, revenue-driving engagement across the entire buying journey. Their platform empowers teams to execute ABM from start to finish—with unified data, buyer intelligence, and activation capabilities that help companies close the gap between marketing effort and revenue outcomes.'
Notable results from 6sense customers include:
445% increase in influenced pipeline
$12.8M in new pipeline created in two weeks
1,098 hours saved through AI-driven email automation
'As expectations rise and resources shrink, modern GTM teams can't afford the lag, noise, and guesswork of outdated strategies,' Conant added. 'This award is a testament to our belief that revenue teams don't need more tools—they need smarter signals, AI agents to help act on them, and a unified platform that drives results they can measure.'
Summary
Award: MarTech Breakthrough Award for Best Account-Based Marketing Platform (2025)
Presented by: Tech Breakthrough, with over 4,200 entries from 15+ countries
Why it matters: Recognizes 6sense's innovation and global leadership in AI-powered ABM
Core differentiator: Combines Signalverse with 6sense AI agents to automate precision targeting, engagement, and pipeline generation
Customer case study results: 445% increase in influenced pipeline, $12.8M in new pipeline created in two weeks, 1,098 hours saved through AI-driven email automation
About 6sense
6sense is the Revenue Intelligence Platform that helps B2B teams multiply what matters: building predictable pipeline and closing deals with speed and certainty. Powered by 6AI™ and Signalverse™—the industry's most complete B2B signal network—6sense captures trillions of buyer signals to uncover in-market accounts, prioritize the right contacts, and orchestrate personalized engagement. With one connected platform, 6sense AI Agents turn these insights into action, automating manual tasks across sales and marketing so teams stop guessing and focus on the buyers who matter most. Companies like SAP, Cisco, Okta, and Qualtrics use 6sense to win bigger deals, close faster, and drive real pipeline growth — with 2X deal sizes and 4X higher win rates.
Learn more at 6sense.com.
Part of Tech Breakthrough, the MarTech Breakthrough Awards recognize excellence and innovation across marketing automation, AdTech, SalesTech, RevOps, analytics, and more. The 2025 program honored top technologies and companies from over 15 countries, highlighting those delivering breakthrough solutions across the full MarTech spectrum. For more information, visit MarTechBreakthrough.com.
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