Latest news with #MarTechBreakthroughAwards
Malaysian Reserve
21 hours ago
- Business
- Malaysian Reserve
Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards
Prestigious international annual awards program honors standout marketing, advertising and sales technology around the world NEW YORK, Aug. 14, 2025 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, announced that it has been named the 'Best Overall Web Content Management Solution' in the 8th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. Optimizely's CMS was selected for its intuitive user experience, robust flexibility, and continuous innovation that helps marketers deliver content-rich digital experiences at scale. Built for the realities of modern content orchestration, Optimizely's CMS combines a seamless AI-powered experience, enabling marketers to create faster and deliver digital experiences that matter. In the last year, Optimizely's CMS has achieved HIPAA-readiness across both PaaS and SaaS offerings, and received recognition across the industry for its impact and innovation. Most notably, Optimizely was named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025, with the highest possible marks in the content model, taxonomy, and search; and digital workflows, versioning, and collaboration capabilities criteria. The report noted that Optimizely 'lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery.' 'AI is fundamentally changing how content is discovered, and GEO is quickly becoming essential for brands that want to stay visible,' said Rupali Jain, Chief Product Officer at Optimizely. 'We know marketers are being asked to do more across more channels, often with fewer resources. That's why we've built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we're solving these problems through a powerful and easy-to-use CMS.' To continue equipping marketers with the tools they need to succeed, Optimizely recently announced GEO-ready CMS features that help brands prepare for the next wave of AI discovery. This move reflects the company's commitment to keeping customers ready for what's next as digital experiences increasingly serve two audiences – humans and machines. Optimizely's CMS is a core pillar of Optimizely One, the company's fully integrated DXP that unifies content, commerce, experimentation, and AI. Customers can experience the platform firsthand at Opticon, which kicks off in New York City on September 10, followed by London (September 30) and a virtual experience (October 21). To view the full agenda or register, visit: The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success across a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, AdTech, SalesTech, analytics, content, and mobile marketing. To learn more about Optimizely's award-winning CMS, visit: Forrester Disclaimer Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About Optimizely Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third- party trademarks cited are the property of their respective owners and are used only for reference Purposes.
Business Wire
a day ago
- Business
- Business Wire
6sense Named Best Account-Based Marketing Platform in 2025 MarTech Breakthrough Awards
SAN FRANCISCO--(BUSINESS WIRE)--6sense®, the first agent-powered Revenue AI™ platform, today announced it has been named Best Account-Based Marketing Platform in the 8th annual MarTech Breakthrough Awards. With more than 4,200 nominations across 15+ countries, 6sense's second consecutive win is a reflection of the company's category leadership, product innovation, and measurable customer impact in the rapidly evolving B2B landscape. Built on its proprietary Signalverse™, 6sense captures and analyzes a trillion daily buyer signals—including web activity, third-party intent data, CRM behavior, and keyword research—to uncover in-market accounts, prioritize actions, and engage the right buyers at the right time. 6sense® AI agents then transform these insights into action—automatically triggering personalized campaigns, email outreach, and sales plays at scale. 'As marketers, we've been promised that AI would make our lives easier and our efforts more impactful. The reality is that most teams still struggle to turn signals into action,' said Latane Conant, Chief Market Officer at 6sense. 'That's what sets 6sense apart. Our AI scores and prioritizes what matters, then our agents engage buyers in real time. It's a smarter, faster, more connected way to drive revenue—and our customers are seeing remarkable results every day.' Organizations like SAP, Blue Yonder, and Bonterra use 6sense to unify their go-to-market strategies, simplify their tech stacks, and accelerate buyer engagement across every stage of the journey. With capabilities like dynamic territory planning, predictive scoring, AI-powered email automation, and real-time data enrichment, teams can orchestrate account-based experiences from a single canvas. Steve Johansson, Managing Director at MarTech Breakthrough, commented: '6sense uniquely combines the scale of enterprise data with the precision of AI to deliver real-time, revenue-driving engagement across the entire buying journey. Their platform empowers teams to execute ABM from start to finish—with unified data, buyer intelligence, and activation capabilities that help companies close the gap between marketing effort and revenue outcomes.' Notable results from 6sense customers include: 445% increase in influenced pipeline $12.8M in new pipeline created in two weeks 1,098 hours saved through AI-driven email automation 'As expectations rise and resources shrink, modern GTM teams can't afford the lag, noise, and guesswork of outdated strategies,' Conant added. 'This award is a testament to our belief that revenue teams don't need more tools—they need smarter signals, AI agents to help act on them, and a unified platform that drives results they can measure.' Summary Award: MarTech Breakthrough Award for Best Account-Based Marketing Platform (2025) Presented by: Tech Breakthrough, with over 4,200 entries from 15+ countries Why it matters: Recognizes 6sense's innovation and global leadership in AI-powered ABM Core differentiator: Combines Signalverse with 6sense AI agents to automate precision targeting, engagement, and pipeline generation Customer case study results: 445% increase in influenced pipeline, $12.8M in new pipeline created in two weeks, 1,098 hours saved through AI-driven email automation About 6sense 6sense is the Revenue Intelligence Platform that helps B2B teams multiply what matters: building predictable pipeline and closing deals with speed and certainty. Powered by 6AI™ and Signalverse™—the industry's most complete B2B signal network—6sense captures trillions of buyer signals to uncover in-market accounts, prioritize the right contacts, and orchestrate personalized engagement. With one connected platform, 6sense AI Agents turn these insights into action, automating manual tasks across sales and marketing so teams stop guessing and focus on the buyers who matter most. Companies like SAP, Cisco, Okta, and Qualtrics use 6sense to win bigger deals, close faster, and drive real pipeline growth — with 2X deal sizes and 4X higher win rates. Learn more at Part of Tech Breakthrough, the MarTech Breakthrough Awards recognize excellence and innovation across marketing automation, AdTech, SalesTech, RevOps, analytics, and more. The 2025 program honored top technologies and companies from over 15 countries, highlighting those delivering breakthrough solutions across the full MarTech spectrum. For more information, visit
Yahoo
a day ago
- Business
- Yahoo
GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) -- MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry, today announced that GroundTruth, the advertising platform known for driving in-store visits and other real business results, has been selected as winner of the 'Best Geolocation Platform' award in the 8th annual MarTech Breakthrough Awards program. GroundTruth's breakthrough advertising platform allows brands and agencies to harness real-world behavior to drive business results, such as foot traffic, in-store visits, incremental sales, and check growth. GroundTruth Ads Manager provides advanced, hyper-precise audience targeting, allowing marketing teams of all sizes to quickly launch media campaigns across channels like CTV, Digital Audio and Podcasts, Mobile, Desktop, or Digital Out-of-Home with no minimum spend required. GroundTruth's Blueprints Technology is the foundation of the company's ability to create and reach unique audience segments. 4.8M+ locations are mapped, allowing advertisers to both target precise geographical areas and measure how consumers respond to advertising campaigns, including if they physically showed up at a location. Blueprinted location categories include Amusement Parks, Baseball Stadiums, Music Festivals, Car Dealerships, Supermarkets, and more. Additionally, GroundTruth Ads Manager is an easy-to-use, self-serve ad platform that helps boost brand awareness, drive website and in-store visits, and increase sales. The platform empowers marketers to better understand and reach their audiences with flexible, simple multichannel advertising. With GroundTruth, businesses can deliver their ads to the right audience across multiple touchpoints, then attribute sales and in-store visits directly back to the individual channel and ad that ultimately drove the result. 'Our platform begins and ends with helping advertisers achieve real business results. That means location and behavior targeting to reach any audience, confidence that every store visit can be verified, and data to prove when their approach works,' said Rosie O'Meara, CEO of GroundTruth. 'Thank you to MarTech Breakthrough for recognizing our advertising platform as we continue to build new ways to drive foot traffic, sales lift, check growth, and other real business results.' The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. 'GroundTruth's ability to measure real business results is its key differentiator. In today's economy, results attribution and proving the impact of every ad dollar spent are crucial,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'Today's marketers need ad solutions that perform and ways to prove that performance. GroundTruth Ads Manager allows brands to develop, execute, and prove the results of their high-performing marketing strategies. We extend our sincere congratulations to the entire GroundTruth team for taking home a well-deserved 2025 MarTech Breakthrough Award.' About MarTech BreakthroughPart of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. About GroundTruthGroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand's advertising. Learn more at CONTACT: Media Contact: Steve Johansson MarTech Breakthrough steve@ 213.255.3658Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
a day ago
- Business
- Business Wire
Cardlytics Named 'Best Digital Ad Network' in 2025 MarTech Breakthrough Awards Program
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced that Cardlytics' card-linked offer (CLO) network has won 'Best Digital Ad Network' in the 2025 MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence organization that recognizes today's most innovative products, solutions, services and companies in the global field of Marketing, Sales and Ad Technology. Cardlytics' network was recognized for its pioneering approach to card-linked offers, its unique data and targeting capabilities, and sustained impact on strengthening customer engagement and loyalty. This award highlights Cardlytics' success in operating the leading financial media network in the U.S. and U.K., powering a flywheel that benefits its advertisers, publisher partners, and consumers. With access to nearly 225 million consumers and a view into more than $5.8 trillion in annual consumer spend, Cardlytics has the unique ability to deliver highly targeted and relevant cash back offers that help build lasting customer loyalty. 'Advertisers are seeing meaningful results from Cardlytics' CLO network, which moves beyond generic targeting to drive real engagement and incremental sales,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'Today's value-conscious shoppers are increasingly turning to CLOs to save money, and Cardlytics' platform is helping advertisers stay connected to consumers as spending behaviors shift. We're pleased to recognize Cardlytics with the 'Best Digital Ad Network' award as a trusted and proven solution for advertisers and publishers alike.' 'This recognition is a testament to the performance of our network, which has become a proven and measurable growth channel for the world's leading brands,' said Amit Gupta, CEO of Cardlytics. 'We're honored to be named 'Best Digital Ad Network' as we continue to expand our network, innovate with more sophisticated CLO constructs, and strengthen the unique capabilities that our advertisers and publishers have come to rely on.' The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries, and its winners showcase standout technologies and services that are revolutionizing how brands exceed customer expectations with personalized experiences. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading card-linked offer network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York, and London. Learn more at or follow us on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
Business Wire
a day ago
- Business
- Business Wire
Anoki Named 'Best Overall CTV Solution Provider' in 2025 MarTech Breakthrough Awards
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Anoki, the pioneer in multimodal AI for Connected TV (CTV), today announced it has been named 'Best Overall CTV Solution Provider' in the 8th annual MarTech Breakthrough Awards, conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the world's most innovative marketing, sales, and advertising technology companies. The 2025 program attracted over 4,000 nominations from across the globe, with winners representing the most innovative solutions in the industry. This year's roster includes Adobe, HubSpot, Sprout Social, Cision, ZoomInfo, Optimizely, Sitecore, and other top technology leaders, alongside in-house martech innovations from companies such as Verizon and Capital One. Anoki earned this recognition for its flagship ContextIQ platform and interactive AI copilot, the industry's first end-to-end multimodal AI solution for scene-level contextual video intelligence in CTV. By simultaneously analyzing signals that include video, audio, dialogue, sentiment, and emotion, ContextIQ's multimodal AI contextual video intelligence enables advertisers to match their messages with precise moments in premium CTV content, ensuring brand suitability, boosting viewer engagement, and safeguarding privacy by focusing on content relevance rather than personal data. The interactive copilot puts campaign planning at advertisers' fingertips with brand suitability filters, customized scene recommendations, viewership forecasts, and previews of specific scenes where your ads can run. 'Anoki's platform represents a paradigm shift in how brands connect with audiences,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'In the evolving Connected TV landscape, Anoki stands apart through its application of agentic multimodal AI, fundamentally transforming the advertising experience for advertisers, viewers and publishers through contextual targeting at the scene-level – and at scale.' This latest honor follows a period of significant momentum for Anoki, including its integration with Magnite's SpringServe platform to bring scene-level targeting tools to market, and its planned collaboration with The Trade Desk's Ventura TV OS to power AI-native FAST experiences for OEM partners. These developments continue Anoki's mission to create a better CTV ecosystem for advertisers, publishers and viewers alike. 'Contextual intelligence creates a virtuous cycle where viewers see more relevant ads that respect their privacy, advertisers gain transparency and stronger performance, and content creators secure sustainable funding for quality programming,' said Raghu Kodige, CEO and Co-Founder of Anoki. 'Being named Best Overall CTV Solution Provider validates our mission and the real-world results we're driving for the CTV ecosystem.' Anoki's AI leadership is spearheaded by Susmita Ghose, Co-Founder and Head of AI, recently honored in the inaugural 100 Women in AI awards. 'With ContextIQ, we capture the full sensory context of every scene—from visuals and music to sentiment and dialogue—so ads are placed in the most meaningful moments,' Ghose said. 'It's how we ensure value without compromise for advertisers, publishers, and viewers alike.' The MarTech Breakthrough Awards celebrate excellence in categories spanning marketing automation, AdTech, SalesTech, analytics, content marketing, and more. Winners are selected for their innovation, performance, and impact on the global marketing technology landscape. About Anoki Anoki is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions – LiveTVx (AI-enhanced native FAST service), ContextIQ (AI-powered contextual CTV advertising), and AdMagic (GenAI for video ad creation and personalization) – harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and dynamically customized ads that resonate deeply with viewers. Learn more at About MarTech Breakthrough Part of Tech Breakthrough, MarTech Breakthrough is a leading market intelligence and recognition platform for global technology innovation and leadership, devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. Visit
