Cardlytics Named 'Best Digital Ad Network' in 2025 MarTech Breakthrough Awards Program
Cardlytics' network was recognized for its pioneering approach to card-linked offers, its unique data and targeting capabilities, and sustained impact on strengthening customer engagement and loyalty. This award highlights Cardlytics' success in operating the leading financial media network in the U.S. and U.K., powering a flywheel that benefits its advertisers, publisher partners, and consumers. With access to nearly 225 million consumers and a view into more than $5.8 trillion in annual consumer spend, Cardlytics has the unique ability to deliver highly targeted and relevant cash back offers that help build lasting customer loyalty.
'Advertisers are seeing meaningful results from Cardlytics' CLO network, which moves beyond generic targeting to drive real engagement and incremental sales,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'Today's value-conscious shoppers are increasingly turning to CLOs to save money, and Cardlytics' platform is helping advertisers stay connected to consumers as spending behaviors shift. We're pleased to recognize Cardlytics with the 'Best Digital Ad Network' award as a trusted and proven solution for advertisers and publishers alike.'
'This recognition is a testament to the performance of our network, which has become a proven and measurable growth channel for the world's leading brands,' said Amit Gupta, CEO of Cardlytics. 'We're honored to be named 'Best Digital Ad Network' as we continue to expand our network, innovate with more sophisticated CLO constructs, and strengthen the unique capabilities that our advertisers and publishers have come to rely on.'
The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries, and its winners showcase standout technologies and services that are revolutionizing how brands exceed customer expectations with personalized experiences.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading card-linked offer network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York, and London. Learn more at www.cardlytics.com or follow us on LinkedIn.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
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