Latest news with #MarTechBreakthrough
Malaysian Reserve
4 hours ago
- Business
- Malaysian Reserve
Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards
Prestigious international annual awards program honors standout marketing, advertising and sales technology around the world NEW YORK, Aug. 14, 2025 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, announced that it has been named the 'Best Overall Web Content Management Solution' in the 8th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. Optimizely's CMS was selected for its intuitive user experience, robust flexibility, and continuous innovation that helps marketers deliver content-rich digital experiences at scale. Built for the realities of modern content orchestration, Optimizely's CMS combines a seamless AI-powered experience, enabling marketers to create faster and deliver digital experiences that matter. In the last year, Optimizely's CMS has achieved HIPAA-readiness across both PaaS and SaaS offerings, and received recognition across the industry for its impact and innovation. Most notably, Optimizely was named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025, with the highest possible marks in the content model, taxonomy, and search; and digital workflows, versioning, and collaboration capabilities criteria. The report noted that Optimizely 'lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery.' 'AI is fundamentally changing how content is discovered, and GEO is quickly becoming essential for brands that want to stay visible,' said Rupali Jain, Chief Product Officer at Optimizely. 'We know marketers are being asked to do more across more channels, often with fewer resources. That's why we've built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we're solving these problems through a powerful and easy-to-use CMS.' To continue equipping marketers with the tools they need to succeed, Optimizely recently announced GEO-ready CMS features that help brands prepare for the next wave of AI discovery. This move reflects the company's commitment to keeping customers ready for what's next as digital experiences increasingly serve two audiences – humans and machines. Optimizely's CMS is a core pillar of Optimizely One, the company's fully integrated DXP that unifies content, commerce, experimentation, and AI. Customers can experience the platform firsthand at Opticon, which kicks off in New York City on September 10, followed by London (September 30) and a virtual experience (October 21). To view the full agenda or register, visit: The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success across a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, AdTech, SalesTech, analytics, content, and mobile marketing. To learn more about Optimizely's award-winning CMS, visit: Forrester Disclaimer Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About Optimizely Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third- party trademarks cited are the property of their respective owners and are used only for reference Purposes.
Yahoo
7 hours ago
- Business
- Yahoo
GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) -- MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry, today announced that GroundTruth, the advertising platform known for driving in-store visits and other real business results, has been selected as winner of the 'Best Geolocation Platform' award in the 8th annual MarTech Breakthrough Awards program. GroundTruth's breakthrough advertising platform allows brands and agencies to harness real-world behavior to drive business results, such as foot traffic, in-store visits, incremental sales, and check growth. GroundTruth Ads Manager provides advanced, hyper-precise audience targeting, allowing marketing teams of all sizes to quickly launch media campaigns across channels like CTV, Digital Audio and Podcasts, Mobile, Desktop, or Digital Out-of-Home with no minimum spend required. GroundTruth's Blueprints Technology is the foundation of the company's ability to create and reach unique audience segments. 4.8M+ locations are mapped, allowing advertisers to both target precise geographical areas and measure how consumers respond to advertising campaigns, including if they physically showed up at a location. Blueprinted location categories include Amusement Parks, Baseball Stadiums, Music Festivals, Car Dealerships, Supermarkets, and more. Additionally, GroundTruth Ads Manager is an easy-to-use, self-serve ad platform that helps boost brand awareness, drive website and in-store visits, and increase sales. The platform empowers marketers to better understand and reach their audiences with flexible, simple multichannel advertising. With GroundTruth, businesses can deliver their ads to the right audience across multiple touchpoints, then attribute sales and in-store visits directly back to the individual channel and ad that ultimately drove the result. 'Our platform begins and ends with helping advertisers achieve real business results. That means location and behavior targeting to reach any audience, confidence that every store visit can be verified, and data to prove when their approach works,' said Rosie O'Meara, CEO of GroundTruth. 'Thank you to MarTech Breakthrough for recognizing our advertising platform as we continue to build new ways to drive foot traffic, sales lift, check growth, and other real business results.' The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. 'GroundTruth's ability to measure real business results is its key differentiator. In today's economy, results attribution and proving the impact of every ad dollar spent are crucial,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'Today's marketers need ad solutions that perform and ways to prove that performance. GroundTruth Ads Manager allows brands to develop, execute, and prove the results of their high-performing marketing strategies. We extend our sincere congratulations to the entire GroundTruth team for taking home a well-deserved 2025 MarTech Breakthrough Award.' About MarTech BreakthroughPart of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. About GroundTruthGroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand's advertising. Learn more at CONTACT: Media Contact: Steve Johansson MarTech Breakthrough steve@ 213.255.3658Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Associated Press
7 hours ago
- Business
- Associated Press
InMarket Named "Best Overall Mobile Marketing Solution" in the 2025 MarTech Breakthrough Awards
MarTech Breakthrough Recognizes InMarket's Excellence in Delivering Real-Time, Measurable Results for Leading Brands Across North America AUSTIN, Texas, Aug. 14, 2025 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, has been named the 'Best Overall Mobile Marketing Solution' in the 8th annual MarTech Breakthrough Awards, which recognize the industry's most innovative products and companies across marketing, advertising and sales technology today. As marketers navigate fragmented media and shopping behavior, driven by economic uncertainty, and struggle with fragmented reporting and measurement offerings, they are increasingly seeking new approaches and solutions. This includes a heavier reliance on real-time and AI technologies, leveraging precise and accurate data to build and optimize programs and implementing new unified measurement solutions to accurately assess campaign success and incremental outcomes. InMarket's real-time marketing and measurement platform was developed to help modern marketers meet these challenges head-on. By leveraging InMarket's unique AI-powered intent, visitation and commerce data, marketers can better understand why consumers shop and when and where to best connect with them. Leveraging InMarket's award-winning Lift, Conversion & Incrementality (LCI) and AI-powered Unified Measurement, marketers can optimize campaign efforts in real-time, track success against key KPIs including incremental visit and sales lift, and improve strategic planning and investments with real-time scenario planning and media mix modeling. 'Marketers are facing significant hurdles amidst the fragmentation of shopping behaviors, media and measurement tools. At InMarket, we're dedicated to helping our clients bridge these gaps,' said Todd Morris, CEO of InMarket. 'This recognition from MarTech Breakthrough underscores our team's passion and commitment for developing data-driven solutions that drive exceptional incremental outcomes and tangible growth for brands, creating certainty for marketers in an uncertain, increasingly competitive landscape.' The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries. InMarket is proud to return to MarTech Breakthrough's winners circle. Previous wins include 'Best Mobile Marketing Platform' (2023), 'Best Advertising Measurement Platform' (2022), and 'Best Location Based Marketing Platform' (2021). This achievement continues InMarket's streak of industry accolades for its product suite and client work this year, including The Drum Marketing Awards, Big Innovation Awards, AVA Digital Awards and Internet Advertising Competition. Learn more about InMarket's award-winning solutions today at *Source: Wordstream US Google Display Benchmarks for Mobile Media About InMarket Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data. InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award for its transformative impact on real-time measurement & optimization as well as the Best Overall Mobile Marketing Solution at the 2025 MarTech Breakthrough Awards for its innovative technology. InMarket also received an Outstanding Integrated Ad Campaign Award at the 2025 Internet Advertising Competition, a Platinum Award at the 2025 AVA Digital Awards, and a 2025 Drum Marketing Award in the CPG/FMCG category for its exceptional client work. InMarket's nationwide team is united across more than 30 states. For more information, visit About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. CONTACT: Nicole LoRusso, PR Manager at InMarket, [email protected] View original content to download multimedia: SOURCE InMarket
Yahoo
7 hours ago
- Business
- Yahoo
Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards
Prestigious international annual awards program honors standout marketing, advertising and sales technology around the world NEW YORK, Aug. 14, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, announced that it has been named the "Best Overall Web Content Management Solution" in the 8th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. Optimizely's CMS was selected for its intuitive user experience, robust flexibility, and continuous innovation that helps marketers deliver content-rich digital experiences at scale. Built for the realities of modern content orchestration, Optimizely's CMS combines a seamless AI-powered experience, enabling marketers to create faster and deliver digital experiences that matter. In the last year, Optimizely's CMS has achieved HIPAA-readiness across both PaaS and SaaS offerings, and received recognition across the industry for its impact and innovation. Most notably, Optimizely was named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025, with the highest possible marks in the content model, taxonomy, and search; and digital workflows, versioning, and collaboration capabilities criteria. The report noted that Optimizely "lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery." "AI is fundamentally changing how content is discovered, and GEO is quickly becoming essential for brands that want to stay visible," said Rupali Jain, Chief Product Officer at Optimizely. "We know marketers are being asked to do more across more channels, often with fewer resources. That's why we've built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we're solving these problems through a powerful and easy-to-use CMS." To continue equipping marketers with the tools they need to succeed, Optimizely recently announced GEO-ready CMS features that help brands prepare for the next wave of AI discovery. This move reflects the company's commitment to keeping customers ready for what's next as digital experiences increasingly serve two audiences – humans and machines. Optimizely's CMS is a core pillar of Optimizely One, the company's fully integrated DXP that unifies content, commerce, experimentation, and AI. Customers can experience the platform firsthand at Opticon, which kicks off in New York City on September 10, followed by London (September 30) and a virtual experience (October 21). To view the full agenda or register, visit: The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success across a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, AdTech, SalesTech, analytics, content, and mobile marketing. To learn more about Optimizely's award-winning CMS, visit: Forrester Disclaimer Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About Optimizely Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third- party trademarks cited are the property of their respective owners and are used only for reference Purposes. View original content to download multimedia: SOURCE Optimizely Error in retrieving data Sign in to access your portfolio Error in retrieving data
Business Wire
7 hours ago
- Business
- Business Wire
Cardlytics Named 'Best Digital Ad Network' in 2025 MarTech Breakthrough Awards Program
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced that Cardlytics' card-linked offer (CLO) network has won 'Best Digital Ad Network' in the 2025 MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence organization that recognizes today's most innovative products, solutions, services and companies in the global field of Marketing, Sales and Ad Technology. Cardlytics' network was recognized for its pioneering approach to card-linked offers, its unique data and targeting capabilities, and sustained impact on strengthening customer engagement and loyalty. This award highlights Cardlytics' success in operating the leading financial media network in the U.S. and U.K., powering a flywheel that benefits its advertisers, publisher partners, and consumers. With access to nearly 225 million consumers and a view into more than $5.8 trillion in annual consumer spend, Cardlytics has the unique ability to deliver highly targeted and relevant cash back offers that help build lasting customer loyalty. 'Advertisers are seeing meaningful results from Cardlytics' CLO network, which moves beyond generic targeting to drive real engagement and incremental sales,' said Steve Johansson, Managing Director at MarTech Breakthrough. 'Today's value-conscious shoppers are increasingly turning to CLOs to save money, and Cardlytics' platform is helping advertisers stay connected to consumers as spending behaviors shift. We're pleased to recognize Cardlytics with the 'Best Digital Ad Network' award as a trusted and proven solution for advertisers and publishers alike.' 'This recognition is a testament to the performance of our network, which has become a proven and measurable growth channel for the world's leading brands,' said Amit Gupta, CEO of Cardlytics. 'We're honored to be named 'Best Digital Ad Network' as we continue to expand our network, innovate with more sophisticated CLO constructs, and strengthen the unique capabilities that our advertisers and publishers have come to rely on.' The 2025 MarTech Breakthrough Awards program attracted thousands of nominations from companies across more than 15 countries, and its winners showcase standout technologies and services that are revolutionizing how brands exceed customer expectations with personalized experiences. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading card-linked offer network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York, and London. Learn more at or follow us on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
