Latest news with #6sense®
Business Wire
2 days ago
- Business
- Business Wire
6sense Named Best Account-Based Marketing Platform in 2025 MarTech Breakthrough Awards
SAN FRANCISCO--(BUSINESS WIRE)--6sense®, the first agent-powered Revenue AI™ platform, today announced it has been named Best Account-Based Marketing Platform in the 8th annual MarTech Breakthrough Awards. With more than 4,200 nominations across 15+ countries, 6sense's second consecutive win is a reflection of the company's category leadership, product innovation, and measurable customer impact in the rapidly evolving B2B landscape. Built on its proprietary Signalverse™, 6sense captures and analyzes a trillion daily buyer signals—including web activity, third-party intent data, CRM behavior, and keyword research—to uncover in-market accounts, prioritize actions, and engage the right buyers at the right time. 6sense® AI agents then transform these insights into action—automatically triggering personalized campaigns, email outreach, and sales plays at scale. 'As marketers, we've been promised that AI would make our lives easier and our efforts more impactful. The reality is that most teams still struggle to turn signals into action,' said Latane Conant, Chief Market Officer at 6sense. 'That's what sets 6sense apart. Our AI scores and prioritizes what matters, then our agents engage buyers in real time. It's a smarter, faster, more connected way to drive revenue—and our customers are seeing remarkable results every day.' Organizations like SAP, Blue Yonder, and Bonterra use 6sense to unify their go-to-market strategies, simplify their tech stacks, and accelerate buyer engagement across every stage of the journey. With capabilities like dynamic territory planning, predictive scoring, AI-powered email automation, and real-time data enrichment, teams can orchestrate account-based experiences from a single canvas. Steve Johansson, Managing Director at MarTech Breakthrough, commented: '6sense uniquely combines the scale of enterprise data with the precision of AI to deliver real-time, revenue-driving engagement across the entire buying journey. Their platform empowers teams to execute ABM from start to finish—with unified data, buyer intelligence, and activation capabilities that help companies close the gap between marketing effort and revenue outcomes.' Notable results from 6sense customers include: 445% increase in influenced pipeline $12.8M in new pipeline created in two weeks 1,098 hours saved through AI-driven email automation 'As expectations rise and resources shrink, modern GTM teams can't afford the lag, noise, and guesswork of outdated strategies,' Conant added. 'This award is a testament to our belief that revenue teams don't need more tools—they need smarter signals, AI agents to help act on them, and a unified platform that drives results they can measure.' Summary Award: MarTech Breakthrough Award for Best Account-Based Marketing Platform (2025) Presented by: Tech Breakthrough, with over 4,200 entries from 15+ countries Why it matters: Recognizes 6sense's innovation and global leadership in AI-powered ABM Core differentiator: Combines Signalverse with 6sense AI agents to automate precision targeting, engagement, and pipeline generation Customer case study results: 445% increase in influenced pipeline, $12.8M in new pipeline created in two weeks, 1,098 hours saved through AI-driven email automation About 6sense 6sense is the Revenue Intelligence Platform that helps B2B teams multiply what matters: building predictable pipeline and closing deals with speed and certainty. Powered by 6AI™ and Signalverse™—the industry's most complete B2B signal network—6sense captures trillions of buyer signals to uncover in-market accounts, prioritize the right contacts, and orchestrate personalized engagement. With one connected platform, 6sense AI Agents turn these insights into action, automating manual tasks across sales and marketing so teams stop guessing and focus on the buyers who matter most. Companies like SAP, Cisco, Okta, and Qualtrics use 6sense to win bigger deals, close faster, and drive real pipeline growth — with 2X deal sizes and 4X higher win rates. Learn more at Part of Tech Breakthrough, the MarTech Breakthrough Awards recognize excellence and innovation across marketing automation, AdTech, SalesTech, RevOps, analytics, and more. The 2025 program honored top technologies and companies from over 15 countries, highlighting those delivering breakthrough solutions across the full MarTech spectrum. For more information, visit
Yahoo
14-02-2025
- Business
- Yahoo
6sense Releases State of the BDR 2025 Research Report, Revealing AI's Positive Impact on Sales Development
New research shows Business Development Representatives (BDRs) embracing AI while achieving stronger performance metrics SAN FRANCISCO, February 14, 2025--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, today released its annual State of the BDR 2025 Research Report, offering comprehensive insights into the evolution of the BDR role. The research, which surveyed 262 BDRs primarily across North America's technology sector, reveals that despite concerns about AI replacing sales roles, BDR teams are expanding and performing better with AI integration. "Our research shows that AI is currently enhancing, not replacing, the BDR role," said Kerry Cunningham, Head of Research and Thought Leadership at 6sense. "We're seeing BDR teams embrace AI tools while maintaining strong performance metrics and team growth." The research also revealed a strong correlation between BDR support and performance outcomes. Using a comprehensive Support Index that measures factors such as role clarity, adequate tooling, and leadership backing, the study found that BDRs who reported feeling strongly supported in their roles achieved 15% higher quota attainment compared to their peers. While the overall Support Index has stabilized at 5.9 in 2025 after a slight decline in recent years, the data clearly demonstrates that organizations investing in BDR support – through proper tools, training, and leadership recognition – see significantly better business outcomes. Key findings from the report include: 62% of BDRs report that AI makes their role more productive, with this number rising to 70% among those actively using AI tools 79% of BDR teams have either grown (58%) or maintained (21%) their size over the past year BDRs are achieving 88% of their quotas on average 90% of BDRs are now employing multi-threading strategies when engaging prospects High-support BDRs outperform their peers by 15% in quota attainment AI email writing tools lead adoption at 62.5%, with most users leveraging them weekly or daily The research also highlighted a significant shift in buyer engagement strategies, with BDRs prioritizing more value-led approaches like offering tailored content while moving away from focusing solely on aggressive meeting requests. The data shows buyers typically don't engage with sellers until they're 69% through their buying journey, emphasizing the importance of providing enabling content and building buyer readiness. "What's particularly interesting is that companies investing in AI are simultaneously investing in their people," noted Cunningham. "This demonstrates that AI is being viewed as a complementary tool rather than a replacement for human expertise." Access the Complete Report To download the complete State of the BDR 2025 Research Report, visit: The report includes: Detailed analysis of AI adoption trends in sales development Best practices for BDR team support and performance Insights into modern buyer engagement preferences Recommendations for optimizing BDR team performance About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anything®, with 6sense. View source version on Contacts pr@ Sign in to access your portfolio
Associated Press
14-02-2025
- Business
- Associated Press
6sense Releases State of the BDR 2025 Research Report, Revealing AI's Positive Impact on Sales Development
6sense ®, the leading platform revolutionizing B2B revenue generation, today released its annual State of the BDR 2025 Research Report, offering comprehensive insights into the evolution of the BDR role. The research, which surveyed 262 BDRs primarily across North America's technology sector, reveals that despite concerns about AI replacing sales roles, BDR teams are expanding and performing better with AI integration. 'Our research shows that AI is currently enhancing, not replacing, the BDR role,' said Kerry Cunningham, Head of Research and Thought Leadership at 6sense. 'We're seeing BDR teams embrace AI tools while maintaining strong performance metrics and team growth.' The research also revealed a strong correlation between BDR support and performance outcomes. Using a comprehensive Support Index that measures factors such as role clarity, adequate tooling, and leadership backing, the study found that BDRs who reported feeling strongly supported in their roles achieved 15% higher quota attainment compared to their peers. While the overall Support Index has stabilized at 5.9 in 2025 after a slight decline in recent years, the data clearly demonstrates that organizations investing in BDR support – through proper tools, training, and leadership recognition – see significantly better business outcomes. Key findings from the report include: 62% of BDRs report that AI makes their role more productive, with this number rising to 70% among those actively using AI tools 79% of BDR teams have either grown (58%) or maintained (21%) their size over the past year BDRs are achieving 88% of their quotas on average 90% of BDRs are now employing multi-threading strategies when engaging prospects High-support BDRs outperform their peers by 15% in quota attainment AI email writing tools lead adoption at 62.5%, with most users leveraging them weekly or daily The research also highlighted a significant shift in buyer engagement strategies, with BDRs prioritizing more value-led approaches like offering tailored content while moving away from focusing solely on aggressive meeting requests. The data shows buyers typically don't engage with sellers until they're 69% through their buying journey, emphasizing the importance of providing enabling content and building buyer readiness. 'What's particularly interesting is that companies investing in AI are simultaneously investing in their people,' noted Cunningham. 'This demonstrates that AI is being viewed as a complementary tool rather than a replacement for human expertise.' The report includes: About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anything®, with 6sense. SOURCE: 6sense Copyright Business Wire 2025. PUB: 02/14/2025 11:00 AM/DISC: 02/14/2025 11:02 AM
