Latest news with #6sense
Business Wire
21-05-2025
- Business
- Business Wire
Qualified Unveils Spotlight: The Industry's First Observation Layer for Agentic B2B Marketing
SAN FRANCISCO--(BUSINESS WIRE)--Today at Piperfest 2025, Qualified, the agentic marketing platform with the world's leading AI SDR agent, will unveil Spotlight, the industry's first observation layer for agentic marketing. Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent. Share Spotlight offers customers a new contextual view of Piper the AI SDR Agent. B2B marketers can now see AI transparency in action, including how Piper thinks, reasons, and strategizes for every unique buyer, as she autonomously generates pipeline at scale. This innovation ensures trust and confidence as marketers integrate AI agents into their teams and workflows. With Spotlight, marketers can observe: Lead Context: Piper the AI SDR Agent understands each lead—who they are, which role they hold, and where they are in the buying journey—informing tailored selling experiences. Piper the AI SDR Agent understands each lead—who they are, which role they hold, and where they are in the buying journey—informing tailored selling experiences. Account Context: Piper understands key account data—their segment, buying committee, and level of intent—delivering an account-based sales motion; Piper rolls lead and account data into one unified view, helping her sell to the whole buyer versus separate leads and accounts. Piper understands key account data—their segment, buying committee, and level of intent—delivering an account-based sales motion; Piper rolls lead and account data into one unified view, helping her sell to the whole buyer versus separate leads and accounts. Behavior Monitoring: Piper tracks how buyers are engaging across the website, email inbox, and online, and adjusts her strategy accordingly. Piper tracks how buyers are engaging across the website, email inbox, and online, and adjusts her strategy accordingly. Goals and Guardrails: Piper operates toward specific goals for each unique buyer and within the guardrails outlined by marketing, working towards targets of meetings booked and pipeline generated. No two user Spotlights are the same—Piper formulates a unique game plan for every buyer, executing hundreds of thousands of strategies simultaneously to maximize conversion. 'Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent. Spotlight unlocks a totally new, transparent view into the data, context, and goals that shape Piper the AI SDR Agent,' said Kraig Swensrud, Founder and CEO of Qualified. Qualified's first-of-its-kind Agentic Marketing Platform helps marketers leverage agents to drive scalable pipeline generation. At its center sits Piper the AI SDR Agent, who engages with and converts all qualified leads, autonomously and at scale. Since Piper's launch just one year ago, the world's leading brands have hired and trusted Piper to intelligently engage and convert their inbound buyers, including 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid. "Agentic marketing is the most disruptive movement we've had in decades. With Piper the AI SDR Agent, we're generating pipeline around the clock—even while we sleep. That's truly the holy grail for marketers: knowing that pipeline is being generated 24/7, automatically. Since hiring Piper onto our team, we've grown pipeline generation by 22%,' says Shannon Duffy, CMO of Asana. The Qualified Agentic Marketing Platform is available today. Spotlight functionality will be available August 2025 for customers on the Qualified Agentic Marketing Plans. Learn more at To learn more about Piper the AI SDR Agent, click here. About Qualified Qualified is the Agentic Marketing Platform with the world's leading SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit
Business Wire
29-04-2025
- Business
- Business Wire
Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. ('Informa TechTarget') (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers. In today's ever-evolving B2B martech landscape, vendors are heavily relying on ABM platforms and providers to enable sales and marketing teams to leverage intent data insights, target optimal accounts, organize and execute campaigns, personalize buyer experiences, and more. Informa TechTarget's leading account and contact level intent data, combined with its comprehensive services for ABM, are helping its customers achieve unprecedented success, as showcased by recognition in these several different ABM reports: Informa TechTarget was featured as a leading ABM provider In B2B Marketing's Vendor Spotlight Report: Account-Based Marketing 2025 – The Company earned high praise across Market Momentum, Customer Focus, Market Momentum and Implementation Success categories: '[Informa] TechTarget proprietary intent data delivers insights at both account level and contact level to provide full visibility into total buying teams at target accounts. That, plus the managed ABM services provided by the vendor, helps customers to achieve breakthrough outcomes. Its comprehensive suite of data-driven offerings to help clients successfully plan, execute, manage and measure all aspects of ABM.' A marketing leader interviewed for the report also underscored the value Informa TechTarget's intent brings when combined with 6sense for precision targeting and personalized outreach to high value accounts: 'We definitely use intent data across the organization, pulling from both internal and external data sources. We have access to tools like 6sense and [Informa] TechTarget Priority Engine and consolidate this data into a propensity model. This helps us target accounts with relevant messages via digital ads and ensures our field-led initiatives are focused on these accounts.' In 2024, Informa TechTarget formed a strategic partnership with 6sense to integrate its market-leading account-based intent data into 6sense's Revenue AI™ Platform, enabling unparalleled precision and confidence in customer engagement to accelerate sales and marketing success. Informa TechTarget was named a Top Performer in FeaturedCustomers' Spring 2025 Account-Based Marketing Platforms Customer Success report – The FeaturedCustomers Customer Success rankings are based on data from its customer reference platform, market presence, web presence, & social presence as well as additional data aggregated from online sources and media properties. Featuring over 200 customer references, Informa TechTarget is a customer favorite and top provider of comprehensive products and services that deliver proven results for its clients. Informa TechTarget was recognized as a Leader in ABM reports from strategic consulting firm Frost and Sullivan and research advisory firm QKS Group in 2024 - Informa TechTarget received high scores in Frost and Sullivan's Frost Radar TM for Account-Based Marketing Platforms for its innovation, due to its first-party relationship with audiences that delivers behavioral signals and innovative content engaging key buyers. Furthermore, it outlined how customers can leverage these insights to identify account buying groups and contextualize intent signals, providing critical information for strategic decision-making. In its SPARK Matrix™ for Account-Based Marketing Platforms, 2024, QKS Group recognized Informa TechTarget for technology excellence, market-leading intent data, exceptional customer impact and strong global capabilities. Informa TechTarget is committed to evolving its ABM capabilities and outcomes it drives for its clients through partnership and product innovation. In addition to its partnership with 6sense, the Company recently announced a new partnership with Demandbase, to integrate Informa TechTarget's account- and contact-level intent data with Demandbase One™ to help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline. 'Through continued growth and innovation, Informa TechTarget is uniquely positioned to significantly guide customers all the way through the ABM motion, from strategy to sales execution and post-sale,' Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget. 'Our partnerships are key to offering our customers the data and insights they need to make informed decisions that drive impact across the organization and lead to ROI.' For more information on how to accelerate your ABM strategy with Informa TechTarget's leading data and services, click here. About Informa TechTarget TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit and follow us on LinkedIn. © 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.
Yahoo
14-02-2025
- Business
- Yahoo
6sense Releases State of the BDR 2025 Research Report, Revealing AI's Positive Impact on Sales Development
New research shows Business Development Representatives (BDRs) embracing AI while achieving stronger performance metrics SAN FRANCISCO, February 14, 2025--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, today released its annual State of the BDR 2025 Research Report, offering comprehensive insights into the evolution of the BDR role. The research, which surveyed 262 BDRs primarily across North America's technology sector, reveals that despite concerns about AI replacing sales roles, BDR teams are expanding and performing better with AI integration. "Our research shows that AI is currently enhancing, not replacing, the BDR role," said Kerry Cunningham, Head of Research and Thought Leadership at 6sense. "We're seeing BDR teams embrace AI tools while maintaining strong performance metrics and team growth." The research also revealed a strong correlation between BDR support and performance outcomes. Using a comprehensive Support Index that measures factors such as role clarity, adequate tooling, and leadership backing, the study found that BDRs who reported feeling strongly supported in their roles achieved 15% higher quota attainment compared to their peers. While the overall Support Index has stabilized at 5.9 in 2025 after a slight decline in recent years, the data clearly demonstrates that organizations investing in BDR support – through proper tools, training, and leadership recognition – see significantly better business outcomes. Key findings from the report include: 62% of BDRs report that AI makes their role more productive, with this number rising to 70% among those actively using AI tools 79% of BDR teams have either grown (58%) or maintained (21%) their size over the past year BDRs are achieving 88% of their quotas on average 90% of BDRs are now employing multi-threading strategies when engaging prospects High-support BDRs outperform their peers by 15% in quota attainment AI email writing tools lead adoption at 62.5%, with most users leveraging them weekly or daily The research also highlighted a significant shift in buyer engagement strategies, with BDRs prioritizing more value-led approaches like offering tailored content while moving away from focusing solely on aggressive meeting requests. The data shows buyers typically don't engage with sellers until they're 69% through their buying journey, emphasizing the importance of providing enabling content and building buyer readiness. "What's particularly interesting is that companies investing in AI are simultaneously investing in their people," noted Cunningham. "This demonstrates that AI is being viewed as a complementary tool rather than a replacement for human expertise." Access the Complete Report To download the complete State of the BDR 2025 Research Report, visit: The report includes: Detailed analysis of AI adoption trends in sales development Best practices for BDR team support and performance Insights into modern buyer engagement preferences Recommendations for optimizing BDR team performance About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anything®, with 6sense. View source version on Contacts pr@ Sign in to access your portfolio
Associated Press
14-02-2025
- Business
- Associated Press
6sense Releases State of the BDR 2025 Research Report, Revealing AI's Positive Impact on Sales Development
6sense ®, the leading platform revolutionizing B2B revenue generation, today released its annual State of the BDR 2025 Research Report, offering comprehensive insights into the evolution of the BDR role. The research, which surveyed 262 BDRs primarily across North America's technology sector, reveals that despite concerns about AI replacing sales roles, BDR teams are expanding and performing better with AI integration. 'Our research shows that AI is currently enhancing, not replacing, the BDR role,' said Kerry Cunningham, Head of Research and Thought Leadership at 6sense. 'We're seeing BDR teams embrace AI tools while maintaining strong performance metrics and team growth.' The research also revealed a strong correlation between BDR support and performance outcomes. Using a comprehensive Support Index that measures factors such as role clarity, adequate tooling, and leadership backing, the study found that BDRs who reported feeling strongly supported in their roles achieved 15% higher quota attainment compared to their peers. While the overall Support Index has stabilized at 5.9 in 2025 after a slight decline in recent years, the data clearly demonstrates that organizations investing in BDR support – through proper tools, training, and leadership recognition – see significantly better business outcomes. Key findings from the report include: 62% of BDRs report that AI makes their role more productive, with this number rising to 70% among those actively using AI tools 79% of BDR teams have either grown (58%) or maintained (21%) their size over the past year BDRs are achieving 88% of their quotas on average 90% of BDRs are now employing multi-threading strategies when engaging prospects High-support BDRs outperform their peers by 15% in quota attainment AI email writing tools lead adoption at 62.5%, with most users leveraging them weekly or daily The research also highlighted a significant shift in buyer engagement strategies, with BDRs prioritizing more value-led approaches like offering tailored content while moving away from focusing solely on aggressive meeting requests. The data shows buyers typically don't engage with sellers until they're 69% through their buying journey, emphasizing the importance of providing enabling content and building buyer readiness. 'What's particularly interesting is that companies investing in AI are simultaneously investing in their people,' noted Cunningham. 'This demonstrates that AI is being viewed as a complementary tool rather than a replacement for human expertise.' The report includes: About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate, and a 20-40% reduction in time to close deals. Know everything. Do anything®, with 6sense. SOURCE: 6sense Copyright Business Wire 2025. PUB: 02/14/2025 11:00 AM/DISC: 02/14/2025 11:02 AM
