
Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports
In today's ever-evolving B2B martech landscape, vendors are heavily relying on ABM platforms and providers to enable sales and marketing teams to leverage intent data insights, target optimal accounts, organize and execute campaigns, personalize buyer experiences, and more. Informa TechTarget's leading account and contact level intent data, combined with its comprehensive services for ABM, are helping its customers achieve unprecedented success, as showcased by recognition in these several different ABM reports:
Informa TechTarget was featured as a leading ABM provider In B2B Marketing's Vendor Spotlight Report: Account-Based Marketing 2025 – The Company earned high praise across Market Momentum, Customer Focus, Market Momentum and Implementation Success categories: '[Informa] TechTarget proprietary intent data delivers insights at both account level and contact level to provide full visibility into total buying teams at target accounts. That, plus the managed ABM services provided by the vendor, helps customers to achieve breakthrough outcomes. Its comprehensive suite of data-driven offerings to help clients successfully plan, execute, manage and measure all aspects of ABM.'
A marketing leader interviewed for the report also underscored the value Informa TechTarget's intent brings when combined with 6sense for precision targeting and personalized outreach to high value accounts: 'We definitely use intent data across the organization, pulling from both internal and external data sources. We have access to tools like 6sense and [Informa] TechTarget Priority Engine and consolidate this data into a propensity model. This helps us target accounts with relevant messages via digital ads and ensures our field-led initiatives are focused on these accounts.' In 2024, Informa TechTarget formed a strategic partnership with 6sense to integrate its market-leading account-based intent data into 6sense's Revenue AI™ Platform, enabling unparalleled precision and confidence in customer engagement to accelerate sales and marketing success.
Informa TechTarget was named a Top Performer in FeaturedCustomers' Spring 2025 Account-Based Marketing Platforms Customer Success report – The FeaturedCustomers Customer Success rankings are based on data from its customer reference platform, market presence, web presence, & social presence as well as additional data aggregated from online sources and media properties. Featuring over 200 customer references, Informa TechTarget is a customer favorite and top provider of comprehensive products and services that deliver proven results for its clients.
Informa TechTarget was recognized as a Leader in ABM reports from strategic consulting firm Frost and Sullivan and research advisory firm QKS Group in 2024 - Informa TechTarget received high scores in Frost and Sullivan's Frost Radar TM for Account-Based Marketing Platforms for its innovation, due to its first-party relationship with audiences that delivers behavioral signals and innovative content engaging key buyers. Furthermore, it outlined how customers can leverage these insights to identify account buying groups and contextualize intent signals, providing critical information for strategic decision-making. In its SPARK Matrix™ for Account-Based Marketing Platforms, 2024, QKS Group recognized Informa TechTarget for technology excellence, market-leading intent data, exceptional customer impact and strong global capabilities.
Informa TechTarget is committed to evolving its ABM capabilities and outcomes it drives for its clients through partnership and product innovation. In addition to its partnership with 6sense, the Company recently announced a new partnership with Demandbase, to integrate Informa TechTarget's account- and contact-level intent data with Demandbase One™ to help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.
'Through continued growth and innovation, Informa TechTarget is uniquely positioned to significantly guide customers all the way through the ABM motion, from strategy to sales execution and post-sale,' Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget. 'Our partnerships are key to offering our customers the data and insights they need to make informed decisions that drive impact across the organization and lead to ROI.'
For more information on how to accelerate your ABM strategy with Informa TechTarget's leading data and services, click here.
About Informa TechTarget
TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from R&D to ROI.
With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:
Trusted information that shapes the industry and informs investment
Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.
© 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business Wire
10 minutes ago
- Business Wire
Tineco Introduces the New FLOOR ONE S7 Stretch Steam: Steam at the Service of Well-being
PARIS--(BUSINESS WIRE)--Tineco, a pioneer in intelligent cleaning solutions, unveils its latest innovation, the FLOOR ONE S7 Stretch Steam. This next-generation vacuum mop combines the natural power of 140 °C steam with an ultra-flexible design and smart technologies. Designed for modern households, this new device cleans and disinfects floors without chemicals, using steam alone. An ecological, effective, and healthy solution that becomes the perfect daily ally for a clean home, even with children or pets. Thanks to its ultra-flat 180° swivel head, it easily slips under low furniture. Its smart sensors automatically adjust the power according to the dirt level for optimal cleaning. No more scrubbing, rinsing, or drying — the FLOOR ONE S7 Stretch Steam does it all by itself. A concentration of technologies for optimal cleaning: HyperSteam steam at 140 °C: removes stains, bacteria, and naturally disinfects Ultra-flat 180° head: perfect for cleaning under low furniture without moving anything Up to 80 minutes autonomy: clean an entire floor without recharging DualBlock™ anti-tangle system: stops hair and fur to prevent blockages Automatic brush cleaning and drying: silent, fast, and hygienic iLoop™ smart sensors: adjust suction power in real time based on dirt levels 3-sided edge cleaning: efficiently reaches baseboards and corners Availability and Pricing The FLOOR ONE S7 Stretch Steam is available now on Amazon France and the official Tineco online store, with a recommended retail price of 699€. The FLOOR ONE S7 Stretch Steam Plus version will be available from early October in Fnac Darty and Boulanger stores, with a recommended retail price of 699 €. Visuals available here About Tineco Tineco ("tin-co") was founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneered the first-ever smart vacuum. Today, the brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories. With a growing user base of over 19.5 million households and availability in approximately 30 countries worldwide, Tineco remains committed to its brand vision of making life easier through smart technology and continuous innovation. For more information, visit


Business Wire
an hour ago
- Business Wire
Andong Jongga Culture Center to Export Fermented Teas via Mongolian-Gyeongbuk Trade Delegation
ANDONG, South Korea--(BUSINESS WIRE)--The Andong Jongga Culture Center has announced that it will export its fermented teas—ginger and apple—to overseas supermarkets through the Mongolian-Gyeongbuk Comprehensive Trade Delegation. These teas, either patented or patent-pending, are recognized for their exceptional flavor and proven health benefits. 'We plan to continue researching a variety of fermented teas that can serve as nourishing everyday beverages — even as a healthy alternative to water.' Share The fermented ginger tea is particularly noted for its ability to boost immunity and alleviate conditions such as rhinitis and gastritis. Thanks to its high absorption rate, many users report noticeable effects with just a few servings. Its portability and absence of side effects have further strengthened consumer trust. Soonja Lee from the Andong Jongga Culture Center stated, 'We plan to continue researching a variety of fermented teas that can serve as nourishing everyday beverages—even as a healthy alternative to water.' About Andong Jongga Culture Center Since its founding in October 2017, the Andong Jongga Cultural Center has been dedicated to developing and producing premium goods rooted in time-honored traditions passed down through families. By harnessing the richness of local agricultural ingredients—most notably Andong ginger—the center is elevating the value and global appeal of Korea's regional specialties.
Yahoo
an hour ago
- Yahoo
Nordson (NDSN) Reports Q2: Everything You Need To Know Ahead Of Earnings
Manufacturing company Nordson (NASDAQ:NDSN) will be reporting results this Wednesday afternoon. Here's what to look for. Nordson beat analysts' revenue expectations by 1.1% last quarter, reporting revenues of $682.9 million, up 5% year on year. It was a satisfactory quarter for the company, with EPS guidance for next quarter topping analysts' expectations but organic revenue in line with analysts' estimates. Is Nordson a buy or sell going into earnings? Read our full analysis here, it's free. This quarter, analysts are expecting Nordson's revenue to grow 9.1% year on year to $721.7 million, improving from the 2% increase it recorded in the same quarter last year. Adjusted earnings are expected to come in at $2.63 per share. The majority of analysts covering the company have reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Nordson has missed Wall Street's revenue estimates three times over the last two years. Looking at Nordson's peers in the professional tools and equipment segment, some have already reported their Q2 results, giving us a hint as to what we can expect. Lincoln Electric delivered year-on-year revenue growth of 6.6%, beating analysts' expectations by 5.1%, and Hillman reported revenues up 6.2%, topping estimates by 2.6%. Lincoln Electric traded up 7.8% following the results while Hillman was also up 22.9%. Read our full analysis of Lincoln Electric's results here and Hillman's results here. There has been positive sentiment among investors in the professional tools and equipment segment, with share prices up 4.8% on average over the last month. Nordson's stock price was unchanged during the same time and is heading into earnings with an average analyst price target of $251.80 (compared to the current share price of $215.93). When a company has more cash than it knows what to do with, buying back its own shares can make a lot of sense–as long as the price is right. Luckily, we've found one, a low-priced stock that is gushing free cash flow AND buying back shares. Click here to claim your Special Free Report on a fallen angel growth story that is already recovering from a setback. StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data