
Discover some of the best snacks in Atami, a wonderland of Japanese street food
While there are beaches in the capital, most Tokyoites travel to one of the nearby seaside resorts in one of the neighboring prefectures to get their dose of sunshine with an ocean view. While Enoshima and Zushi are both excellent options for soaking up the rays nearby, if you're willing to go a little farther, Atami in Shizuoka is also an amazing location to enjoy.
Of course, visitors will want to hit up Atami Sun Beach, but the city is also well known for its hot springs and museums. However, the one part that should not be missing from an itinerary involving Atami is the street food.
As we discovered on our recent visit there, the shopping streets right next to Atami Station are packed with locations serving mouth-watering treats, and have a wonderful lively atmosphere even on weekdays.
To the right of the bus rotary behind Atami Station, you will find the shopping arcade called Nakamise-dori Shotengai, as well as Heiwa-dori Meitengai, which runs parallel to it. First, we'll take a look at Heiwa-dori.
Close to the entrance of the street, we spotted a line of people outside a shop named Maruten, which offers freshly fried iso-age (deep-fried fish cakes).
With eyes sparkling in anticipation, we joined the line and picked up the Shrimp Mayo Stick for 420 yen (US$2.83). It was surprisingly hefty and piping hot. Biting into it, we were hit with the springy texture of the shrimp and oozing mayonnaise. It was unbelievably good. While there's no seating at this store — customers usually stand and eat outside stores like this — there are plenty of benches throughout the shopping street, so you can easily find somewhere to sit and eat comfortably.
Continuing on, we passed by several shops selling Atami's specialties of hot spring steamed buns and dried fish, as well as a place where you can dip your hands into the local hot spring water, if you didn't get a chance to hop into the footbath near the station. We even spied cute square cream puffs at Atami Square Chou a la crème, and beautifully displayed fruit sandwiches at Atami Fruit King.
Reaching the end of the street, we looped around to the outside and found ourselves surrounded by even more enticing shops like Atami Milchee's, where you can buy Basque cheesecakes and Bon Bon Berry, which looked to be stuffed full of strawberries.
As hard as we tried to resist, we eventually caved and bought a standard pudding from Atami Purin for 400 yen. While there's usually a long line, we happened to pass by during a time when there were no customers at all, so if that's not a divine sign saying that we had to buy one, then what is?
The only regret we had was that before we'd pulled into Atami, we had already eaten lunch, so we were pretty full. We decided to leave the pudding for the next day, and the bitter caramel made for a perfect pairing with the rich egg flavor. It was undeniably delicious.
Following our jaunt down Heiwa-dori, we strolled around into Nakamise-dori, which is no less dangerous for the small-stomached, with shops like Atami Gelato King, Atami Yogurt, and Mataichian's Atami Butter An, all tempting us to indulge in just one more little treat.
We were weak and we couldn't help ourselves — the sweetened yogurt from Atami Yogurt (400 yen) just looked too good to pass up on. It had this unique, stretchy texture that was akin to what you'd find in Turkish ice cream, which had us twisting and twirling it around. Despite being sweetened, it wasn't overly so, and had a mild tartness with a refreshing flavor. It was definitely worth purchasing.
Passing by a dried fish shop called Aoki, we stumbled across something a little unusual: Dry-cured tuna (1,209 yen). We decided to pick some up as a souvenir, since it's not a product you generally see in Tokyo.
We continued down the hill toward the ocean, reaching a third shopping street in about 15 minutes on foot. As we wandered through Atami Ginza, we were drawn to shops like Kiito, known for its thinly layered Mont Blancs, and Chabakka Tea Parks, a Japanese tea shop, but we held strong.
We had a purpose to our journey, a destination that must be reached with room to spare in our stomach: The matcha dessert specialty store Atami Satori, which is known to serve crepes where you can fully enjoy the taste of matcha. Knowing that, we knew we had to check it out.
We ordered the Big Atamai!!! Crispy Crepe for 850 yen. It's a crepe designed to highlight the natural aroma and flavor of matcha, so it comes without fillings, only matcha sauce and a sprinkling of nuts. Biting into it, it was thin and crispy, and the bitterness of the tea really came through.
As we worked our way through the impressively sized crepe, a group of older ladies happened to pass by and spot it, prompting exclamations of 'Oh, my! What a large crepe!', 'Huh? There's nothing inside it?' and 'Is it tasty? Is it?' They seemed so adorably excited by the crepe that we offered a little bite to them, creating one of those fond little travel memories.
Coming out of the final shopping street, we discovered a restaurant called Himono Dining Kamanari, which specializes in dried fish dishes, as well as offering dried fish chips and burgers for takeout. We've added it to our must-visit list for our next journey to Atami.
Our final stop of the day was Atami Seaside Park, where we enjoyed a stroll along the promenade as we gazed out at the ocean. It's also a great location from which to watch Atami's fireworks displays.
There were many shops that sold food, miscellaneous goods, and vintage clothing, so our excitement levels stayed high throughout the entire walk as we continued to discover new and interesting places that we absolutely must go to in the future.
Atami is a fantastic destination for a holiday with family, friends, or even just by yourself. With so many things to do and delicious things to eat, you're bound to have a great time. Just be sure to arrive with an empty stomach and leave time for a leisurely walk once you're full.
Related: Maruten, Atami Square Chou a la crème, Atami Fruit King, Atami Milchee's, Bon Bon Berry, Atami Purin, Atami Gelato King, Atami Yogurt, Mataichian's Atami Butter An, Aoki, Kiito, Chabakka Tea Parks, Atami Satori, Hoshimono Dining Kamanari
Photos ©SoraNews24
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SoraNews24
2 days ago
- SoraNews24
Discover some of the best snacks in Atami, a wonderland of Japanese street food
There's a lot more to the city than just hot springs and seaside views. While there are beaches in the capital, most Tokyoites travel to one of the nearby seaside resorts in one of the neighboring prefectures to get their dose of sunshine with an ocean view. While Enoshima and Zushi are both excellent options for soaking up the rays nearby, if you're willing to go a little farther, Atami in Shizuoka is also an amazing location to enjoy. Of course, visitors will want to hit up Atami Sun Beach, but the city is also well known for its hot springs and museums. However, the one part that should not be missing from an itinerary involving Atami is the street food. As we discovered on our recent visit there, the shopping streets right next to Atami Station are packed with locations serving mouth-watering treats, and have a wonderful lively atmosphere even on weekdays. To the right of the bus rotary behind Atami Station, you will find the shopping arcade called Nakamise-dori Shotengai, as well as Heiwa-dori Meitengai, which runs parallel to it. First, we'll take a look at Heiwa-dori. Close to the entrance of the street, we spotted a line of people outside a shop named Maruten, which offers freshly fried iso-age (deep-fried fish cakes). With eyes sparkling in anticipation, we joined the line and picked up the Shrimp Mayo Stick for 420 yen (US$2.83). It was surprisingly hefty and piping hot. Biting into it, we were hit with the springy texture of the shrimp and oozing mayonnaise. It was unbelievably good. While there's no seating at this store — customers usually stand and eat outside stores like this — there are plenty of benches throughout the shopping street, so you can easily find somewhere to sit and eat comfortably. Continuing on, we passed by several shops selling Atami's specialties of hot spring steamed buns and dried fish, as well as a place where you can dip your hands into the local hot spring water, if you didn't get a chance to hop into the footbath near the station. We even spied cute square cream puffs at Atami Square Chou a la crème, and beautifully displayed fruit sandwiches at Atami Fruit King. Reaching the end of the street, we looped around to the outside and found ourselves surrounded by even more enticing shops like Atami Milchee's, where you can buy Basque cheesecakes and Bon Bon Berry, which looked to be stuffed full of strawberries. As hard as we tried to resist, we eventually caved and bought a standard pudding from Atami Purin for 400 yen. While there's usually a long line, we happened to pass by during a time when there were no customers at all, so if that's not a divine sign saying that we had to buy one, then what is? The only regret we had was that before we'd pulled into Atami, we had already eaten lunch, so we were pretty full. We decided to leave the pudding for the next day, and the bitter caramel made for a perfect pairing with the rich egg flavor. It was undeniably delicious. Following our jaunt down Heiwa-dori, we strolled around into Nakamise-dori, which is no less dangerous for the small-stomached, with shops like Atami Gelato King, Atami Yogurt, and Mataichian's Atami Butter An, all tempting us to indulge in just one more little treat. We were weak and we couldn't help ourselves — the sweetened yogurt from Atami Yogurt (400 yen) just looked too good to pass up on. It had this unique, stretchy texture that was akin to what you'd find in Turkish ice cream, which had us twisting and twirling it around. Despite being sweetened, it wasn't overly so, and had a mild tartness with a refreshing flavor. It was definitely worth purchasing. Passing by a dried fish shop called Aoki, we stumbled across something a little unusual: Dry-cured tuna (1,209 yen). We decided to pick some up as a souvenir, since it's not a product you generally see in Tokyo. We continued down the hill toward the ocean, reaching a third shopping street in about 15 minutes on foot. As we wandered through Atami Ginza, we were drawn to shops like Kiito, known for its thinly layered Mont Blancs, and Chabakka Tea Parks, a Japanese tea shop, but we held strong. We had a purpose to our journey, a destination that must be reached with room to spare in our stomach: The matcha dessert specialty store Atami Satori, which is known to serve crepes where you can fully enjoy the taste of matcha. Knowing that, we knew we had to check it out. We ordered the Big Atamai!!! Crispy Crepe for 850 yen. It's a crepe designed to highlight the natural aroma and flavor of matcha, so it comes without fillings, only matcha sauce and a sprinkling of nuts. Biting into it, it was thin and crispy, and the bitterness of the tea really came through. As we worked our way through the impressively sized crepe, a group of older ladies happened to pass by and spot it, prompting exclamations of 'Oh, my! What a large crepe!', 'Huh? There's nothing inside it?' and 'Is it tasty? Is it?' They seemed so adorably excited by the crepe that we offered a little bite to them, creating one of those fond little travel memories. Coming out of the final shopping street, we discovered a restaurant called Himono Dining Kamanari, which specializes in dried fish dishes, as well as offering dried fish chips and burgers for takeout. We've added it to our must-visit list for our next journey to Atami. Our final stop of the day was Atami Seaside Park, where we enjoyed a stroll along the promenade as we gazed out at the ocean. It's also a great location from which to watch Atami's fireworks displays. There were many shops that sold food, miscellaneous goods, and vintage clothing, so our excitement levels stayed high throughout the entire walk as we continued to discover new and interesting places that we absolutely must go to in the future. Atami is a fantastic destination for a holiday with family, friends, or even just by yourself. With so many things to do and delicious things to eat, you're bound to have a great time. Just be sure to arrive with an empty stomach and leave time for a leisurely walk once you're full. Related: Maruten, Atami Square Chou a la crème, Atami Fruit King, Atami Milchee's, Bon Bon Berry, Atami Purin, Atami Gelato King, Atami Yogurt, Mataichian's Atami Butter An, Aoki, Kiito, Chabakka Tea Parks, Atami Satori, Hoshimono Dining Kamanari Photos ©SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter! [ Read in Japanese ]


SoraNews24
5 days ago
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New Japanese train etiquette point arises from high temperatures and high handy fan sales
Personal electric fans are an imperfect solution to packed-train heat. It's a hot, sticky summer in Japan this year, and that's actually a fitting description of pretty much every summer in Japan for the past few generations. But while high temperatures and high humidity have long been unavoidable during the summer months, there's a modern way to cope with them that's been booming in popularity as handheld electric fan sales rapidly rise. While not a completely new arrival to the Japanese market, personal handy fans have become much more common recently, especially among women. Improving battery technology has made the devices lighter, smaller, and more affordable, and with more and more people now used to giving their phone a midday charge while at the office or cafe, it's pretty easy to remember to plug in your fan too and top it off. ▼ A display of handy fans at major electronics retailer Yodobashi Camera, with models priced at 1,930 yen (US$13.30). However, even as handy fans are gaining traction as a way to deal with Japan's summer heat, they're proving to be a less congruent match for another often unpleasant aspect of life in Japan: crowded trains. Barring especially old or historically preserved carriages, Japanese trains are air-conditioned. However, hop on one at rush hour in midsummer, and you'll quickly notice that that combined body heat of shoulder-to-shoulder commuters is beyond the capacity of the cooling system. So that means it's time for handy fans to come to the rescue, right? Well, yes and no. Sure, the fan will help cool off the person using it, but being in close proximity to others can cause problems. Some train passengers have reported incidents of passengers' hair getting caught in the blades of the handy fan of someone standing next to or behind them, with very painful results. Then there's the matter that while you'd be hard-pressed to find someone who says that Japan's rush hour trains are chilly in summertime, not everyone thinks it's any more pleasant to get blasted by someone else's fan, especially when they've got no say over the fan speed and what part of their body it's hitting. ▼ Handy fans can be surprisingly powerful for their size. Both Japan's National Consumer Affairs Center and Consumer Affairs Agency have previously issued statements cautioning handy fan users to be aware of the possible danger and discomfort they could be causing for those around them and to exercise appropriate caution. As of this moment, no major rail operators have banned the use of handy fans on their carriages, but as is often the case in shared spaces in Japan, even without explicit rules the Japanese societal expectation is that one should use common sense and err on the side of caution when doing things that might make others uncomfortable, so once the train or subway starts getting crowded, the best course of action might be to put the fan away, even if that means you arrive at your destination station a little sweatier for it. Source: via Livedoor News via Jin Images ©SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!


SoraNews24
14-07-2025
- SoraNews24
Haikyu!! teams up with Sendai souvenir favorites Hagi no Tsuki and zunda in an ace collaboration
The popular volleyball anime and famous Sendai confectionaries serve up a winning combination in specially created commemorative package designs. Volleyball manga/anime Haikyu!! largely takes place at the fictional Karasuno High School and other locations in Japan's northeastern Miyagi Prefecture, for which the city of Sendai serves as both prefectural and regional capital. This special connection has led to a limited-time campaign of sweetest proportions that will take place August 14 through 24 throughout JR Sendai Station. Kasho Sanzen's Hagi no Tsuki ('bush clover moon') is probably the most famous food souvenir from Sendai. It's a delicious yellow sponge cake filled with a custard cream in the shape of the moon, and it's one of our absolute favorite regional sweet treats in all of Japan. During the Haikyu!! campaign, you can purchase a box of Hagi no Tsuki featuring a gorgeous new package illustration with character Kei Tsukishima, an apt choice given that his name also contains the kanji for 'moon.' ▼ A box of five Hagi no Tsuki for 1,600 yen (US$10.86) There will be other merchandise featuring Kei illustrations as well, including acrylic stands, tin badges, stickers, postcards, and clear files. Meanwhile, another of Sendai's most famous treats is Zunda Saryo's zundamochi, which is soft mochi filled with mashed and sweetened edamame paste. It may sound like an odd concoction to anyone not familiar with eating edamame as dessert, but trust us–it's extremely satisfying. A new illustration of character Toru Oikawa will also appear on Zunda Saryo's packaging for the campaign, likely playing off the aqua-green color of his school's uniform and the color of edamame. ▼ A box of eight zundamochi for 1,400 yen Never fear, because Toru's also scored his own lineup of special merchandise featuring the new illustration. By the way, anyone who purchases the collaborative Hagi no Tsuki or zundamochi will walk away with their very own stylish bag that showcases their support of both Haikyu!! and Miyagi. That's also not the end of it, because Zunda Saryo is particularly famous for its zunda shake–a creamy, granular creation of sweetened edamame flavor. If you order a tall-sized zunda shake during the promotion, you'll receive a bonus straw tag of Toru in relaxation mode. ▼ Tall-sized zunda shake for 630 yen This illustration also comes with its own lineup of special merchandise. Visitors can find the collaborative Haikyu!! x Hagi no Tsuki and zundamochi offerings at a small pop-up shop outside of the 3rd-floor JR Sendai Station Ticket Office between 9 a.m.-8 p.m. and the zunda shake at three different locations within the station, including one on the 3rd floor. Kasho Sanzen's online shop will also sell the special boxes of Hagi no Tsuki and zundamochi after in-person sales conclude between August 25 and September 3. Miyagi Prefecture in general has lots of famous regional foods from gyutan (grilled cow tongue) to oysters, so you might consider taking a small gastronomic tour of the area during your visit north. Source, images: PR Times ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!