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Huge blow for Channel 10 as 10 News+ attracts less viewers than The Project

Huge blow for Channel 10 as 10 News+ attracts less viewers than The Project

Courier-Mail16 hours ago
Don't miss out on the headlines from TV. Followed categories will be added to My News.
Network 10 received yet another disappointing blow after it's replacement for The Project scored less viewers in its timeslot than the axed show regularly attracted.
10 News+ had received an intense marketing blitz over the last two weeks as the network made its bid to win over new viewers with their promise of putting 'the truth first'.
Sadly for Network 10, that promise wasn't enough to win over viewers, with a mere 291,000 tuning in on Monday evening.
To put those numbers into perspective, 7News attracted 1.5 million viewers, with 9News close behind with 1.45 million.
10 News+ failed to attract many viewers on Monday night. Picture: 10
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What really rubs salt in the wound is that the final episode of The Project scored almost 500,000 viewers on Friday evening.
After shedding almost half its audience, it remains to be seen whether the network's gamble of cancelling The Project was the right decision.
Viewers delivered their verdict on social media on Monday evening, with many labelling 10 News+ a 'Temu ACA'.
'You replaced the project with a Temu ACA not seeing @theprojecttv is incredibly depressing. 10news+ sucks!' remarked one viewer.
The show attracted less viewers than The Project. Picture: 10.
Another complained about the format of the new show, tweeting: 'Please no more long investigation reports it's 6pm! Much too heavy, much too serious, American looking set and awkward presentation.'
'This is proper @Channel7 style commercial JUNK. It's like watching a cross between Fox News and Anchorman. Why the silly news voices!? questioned another disgruntled viewer.
One however, praised the show's lead story on convicted drug smuggler Debbie Voulgaris, who gave an exclusive interview from a Taiwan prison.
'Loving 10 news +, strong launch story. Is this the new Schapelle Corby story we all need to know about. 10 news should be very proud,' they wrote.
Another added: 'That was a decent first show'.
The news show's interview with the Prime Minister also sparked some viewer backlash, with journalists Denham Hitchcock and Amelia Brace being called out for their interviewing techniques, which saw the PM interrupted multiple times.
'Some ridiculous questions and hectoring tone from both hosts in this very disappointing interview with the PM,' ranted one.
'You replaced #theprojecttv for this tabloid junk? I'm turning this off!' complained another.
'This is trash, so dry and bland. Time for the project 2.0 and a game show in a prime time slot up against Home and Away. Good luck!' tweeted a third unimpressed viewer.
While a fourth added: 'Oh dear. I thought I would give 10 News Plus a go. I feel like we have regressed 20 years!'
Originally published as Huge blow for Channel 10 as 10 News+ attracts less viewers than The Project
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If you read the comments under any story about free-to-air news and current affairs, you will find the same mix of complaints: Untrustworthy, too woke, too left, too right-wing and, inevitably, 'bring back The Drum '. So launching a new nightly news program, one that promises in-depth coverage and big-picture reporting, is a tough ask: How do you build trust with an audience that is already side-eyeing how news is delivered? It's a question journalists Denham Hitchcock and Amelia Brace hope to answer as the hosts of Network 10's new hour-long nightly news program, 10 News+. '[Building trust] that's difficult because that requires time,' says Hitchcock. 'But what we're saying from the start is that [trust] is at the core of this program, so you will see that in the reporting and the questioning and the topics that we choose, I think that will change people's opinions because we won't just be taking one side, we'll be questioning both sides equally, and when people see that, I think it will change their opinion.' Brace agrees: 'It is just about treating our audience with respect. People are intelligent. They do have their own thoughts and they do have their own opinions. So it's just about telling both sides of the story and then letting people decide what they think of that, not telling them what they think about it.' 10 News+ is at the heart of Ten's bid to reshape its early evening viewing. The state-based local news is broadcast from 5pm, followed by 10 News+ at 6pm, and then game show Deal or No Deal at 7pm. Gone is The Project, which finished last week after a 16-year run. In another bold move, 10 News+ will be broadcast on Spotify, as well as on YouTube and 10Play, in what Ten says is a 'world first for commercial TV news'. It is an everything, everywhere all at once approach. And it's also a sharp U-turn from The Project, which mixed news reporting with light entertainment and comedy. 'People just want their news straight up,' says Brace. 'There's been, I think, a drift in recent years towards opinion or sensationalism, and in some media even, I think bias. And people kind of leant into that for a while and enjoyed the change, but now people are fed up with it. 'They don't want to be told what to think or how to think. They just want their information and then they can make up their own minds. People are smart. They don't need to be told what to think.' So what does that mean in practice? On the basis of Monday night's first episode, it was an exclusive interview with Debbie Voulgaris, the convicted drug smuggler and Melbourne mother who is currently serving a 15-year prison term in Taiwan, and another interview with Prime Minister Anthony Albanese. Loading Both stories were longer than most standard news segments and, apart from covering a shark attack on the far north coast of NSW, the show steered clear of the kind of local fracas that are grist to the daily news mill. It's an approach, says Hitchcock, that melds the best of Australia's big TV news hitters: 7.30 and Four Corners on the ABC, 60 Minutes on Nine and Spotlight on Seven. 'Our show is a hybrid of almost all of them,' says Hitchcock. 'We'll see a story in our first two days, I'm pretty sure it'll be Monday [the Voulgaris story], that will be a story that 60 Minutes, Spotlight or Four Corners would kill for. So we're hoping viewers will come to us because they'll get the news of the day, they'll get the things that matter, but they'll also see something fresh.' Brace, 37, and Hitchcock, 48, come to 10 News+ as familiar faces from Seven and Nine, respectively, where they built their reputations as foreign correspondents, with stints in the US, Europe, Asia and the Middle East. They both began their careers at Seven – Brace in regional Queensland and Hitchcock in Sydney. Brace remembers her first day on the job at Seven, when she was a university student on a competitive internship, which involved covering a fatal bus crash. 'I went out shadowing a reporter,' she says. 'I kind of really got thrown in the thick of it.' It's been a wild ride since then, with Brace covering everything from the drought in rural Queensland to being part of a world-record skydive live on air ('It was absolutely terrifying. I cried in my goggles'). In 2020, she won a Walkley Award for her coverage of the protests outside the White House, where she was hit with a baton by police. 'You can't cover these things from a bureau or even from a block back,' says Brace. 'Because what is happening to these people is happening on the front line, and you have to be standing there, and you have to sit with your own eyes so you can actually stand up on camera or in Congress, as I had to, and say what happened wasn't right. Sometimes it's your job to say, 'I saw that and that wasn't OK.'' Hitchcock, meanwhile, got his start in the office of the now defunct current affairs show Today Tonight when he was 18 years old. 'I was answering the phones and filling the biscuit barrel,' he says. 'But within six months, I was a researcher, and within another three months after that, I was a producer at 18. It was fast, but from there I've done almost every job – researcher, producer, editor, reporter, correspondent, all sorts.' Like Brace, he's has the kind of globe-trotting news career that makes great TV – reporting from the frontlines of Syria and Iraq, covering the Sandy Hook Elementary School shooting, and Typhoon Haiyan in the Philippines – but it's the quieter story of Sharn McNeill, who was only 30 when she was diagnosed with motor neuron disease, that he names as one of his favourites. 'It always makes me teary whenever I even describe it to anybody,' he says. 'That's one of those stories of human endurance and positivity that always stays with me.' With so long in business, do either of them see a difference in how news is reported or consumed today? Loading 'I don't see a change in the stories of people interested in, just in the way they consume it and the speed in which they consume it,' says Hitchcock. 'Those big stories used to happen and [you] used to be able to chew on it for a whole week. Now it could be the most immense story that you've ever seen, and three days later, we're on to something else.' Brace, meanwhile, thinks people are more overwhelmed than ever before by the 'sheer amount of information out there' and this is what leads to the rise in misinformation. 'It's just selective reporting when you blatantly just tell one side of a story,' says Brace. 'That side is not untrue, but it's dangerous to do that, I think. I bump into people in real life regularly who say, 'Did you hear this?' And I'll say, 'But did you hear this?' And it's not that I'm on one side or the other. I just get really annoyed when they have no idea that that's only half the story.' The US, famously, is home to Fox News, which proudly wears its bias on its sleeve. Do either of them think there is that type of biased reporting in Australia? 'We have more of it than we used to,' says Brace. 'I genuinely think that perhaps 10 years ago, we had a really balanced media with very little tolerance for bias. I remember maybe around the Kevin Rudd kind of time – because I'm very politically focused – there started to be some headlines and some things said, and I'd be like, 'Hm, that's interesting reporting.' I just feel like it's grown over the years, where we now have certain outlets that you just know they're one side or the other. And I really don't like that.' Loading Of course, it's not just bias or misinformation that modern broadcast news has to deal with. The fickle beast that is ratings will probably have more of an effect on 10 News+'s future than any story they choose to do. A dramatic drop in ratings was one of the reasons given for The Project's axing, so what happens when, say, four weeks from now, 10 News+ isn't clicking and it's suggested they start chasing more sensational local stories? 'It'll be a collective decision, the stories that we chase for the day,' says Hitchock. 'So that'll be Dan Sutton, who's the executive producer, and Martin White, who's the vice president [of news on Ten]. Those two will be keeping a keen eye on the show, and then Amelia and I, of course, will have heavy input as well. 'But I don't think it'll change the mission statement or the program. Will it change if the ratings are not as expected? I don't know, but I don't think so, because the show has been pitched as a certain way, and we're filling a national show. It can't be hyper local. The answer wouldn't be to go back to hyper local stories, the answer would be just better stories.' And what if it's suggested a comedian would make a perfect addition to the desk? 'We are very funny,' says Brace, laughing. 'No one's realised that Denham and I are hilarious. So we should be fine.'

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