Mad Coffee Unveils a Groundbreaking Approach to Premium Iced Coffee
Genecis Bioindustries debuts a sleek, new consumer brand that is redefining the instant coffee experience
Article content
TORONTO — Pioneering biotech company, Genecis Bioindustries, announces today the launch of its newest consumer brand, Mad Coffee, delivering a bold, first-of-its-kind take on iced coffee. Mad Coffee offers a convenient and premium alternative for modern coffee lovers, creating barista-quality coffee that dissolves completely in water or milk in only three seconds.
Article content
Mad Coffee's sleek approach to cold brew melds the innovation of its groundbreaking LyoExtract™ technology with artisanal coffee, packaged in individual compostable MadCups—with no machines, filters, or additional equipment required. Made from 100% Arabica Coffee and sourced directly from family farms all around the world, including Colombia, Ethiopia, and Yunnan, Mad Coffee currently offers four signature blends: Classic Cold Brew, Americano, Vanilla Caramel, and Single Origin Espresso.
Article content
Each MadCup can be simply poured and stirred into eight ounces of a cold or hot liquid of the drinker's choice (water or milk), dissolving effortlessly without clumping or a bitter aftertaste. Designed for convenience and portability, Mad Coffee requires no preparation or refrigeration and is ideal for busy professionals, travelers, parents, or wellness-conscious individuals seeking great coffee and efficiency in their everyday lives—without any compromise on quality or taste.
Article content
'With Mad Coffee, we're able to blend the core needs of our customers—those seeking bold flavor and aroma, convenience, and affordability—with advancements in technology in the coffee space,' shared Luna Yu, CEO & Founder of Mad Coffee. 'Building on the success of Mad Tea, Mad Coffee reflects our continued commitment to elevating moments in our daily routines, making it easier than ever to enjoy premium, café-quality coffee on the go.'
Article content
Unlike traditional cold brew methods that require hours of steeping or bulky brewing equipment, Mad Coffee delivers a perfectly-brewed iced coffee experience in a matter of seconds. Behind this is Mad Coffee's proprietary LyoExtract™ technology, which allows freshly-brewed coffee to be immediately flash-frozen at -45°C to create dissolvable crystals–all while maintaining its integrity and optimal flavor profile. This original extraction process ensures that the flash-frozen coffee, carefully sublimated over a 30-hour time period, retains its fresh flavor and robust aroma through a shelf-stable, crystalized concentrate.
Article content
The Mad Coffee formulations were developed by the Genecis Bioindustries team in collaboration with André Eiermann and Dr. Alina Alexeenko. Based in Switzerland, Eiermann is a world-renowned coffee innovator, author, and the 2017 Swiss Barista Champion, whose skill set and passion for the art of coffee making provided each individual Mad Coffee blend with its distinct and complex flavor profiles. As an advisor on the breakthrough technology behind LyoExtract™, Dr. Alexeenko is a leading voice in medical-grade lyophilization, or the process of freeze-drying, and a longtime NASA partner in the field.
Article content
'Instant coffee has come a long way — from a quick caffeine fix to a new generation of barista-style beverages you can prepare in seconds,' said Eiermann. 'I loved seeing how Mad Coffee approached this shift with small batch roasting, community lot sourcing, and fun cold brew options like their Vanilla & Caramel, which brings one of America's favorite flavor profiles to life in an instant.'
Article content
As cafe culture continues to grow globally, approximately 500 million single-use beverage cups are used annually and an estimated 10 million metric tons of plastic waste and microplastics pollute the oceans each year. The team behind Mad Coffee, Genecis Bioindustries, is at the forefront of creating sustainable, innovative products to address these challenges, having launched its first brand of compostable tea pods, Mad Tea, to wide success last year.
Article content
Genecis remains a leader in the research and development of biodegradable plastics by creating an advanced solution to turn engineered bacteria and organic biomass into PHA (polyhydroxyalkanoates) bioplastics. Natural and non-toxic to both humans and wildlife, Genecis' PHA-based bioplastic material can also be industrially composted and produces less microplastics than conventional plastic waste.
Article content
Shoppers can purchase Mad Coffee on www.drinkmadcoffee.com, currently offered in packs of 12 MadCups. Beginning in mid-July, packs of Mad Coffee's Classic Cold Brew and Americano Iced Coffee packs will be sold in packs of 8 MadCups for $14.99 at over 400 stores operated by Sprouts Farmers Market —marking the first time it will be available nationwide in brick-and-mortar retail outlets.
Article content
Follow Mad Coffee ( @drinkmadcoffee) on social media for more information.
Article content
About Mad Coffee
Article content
Mad Coffee is a premium coffee brand that is revolutionizing the coffee experience with the world's first LyoExtracted™ iced coffee. A convenient and mess-free alternative to traditional instant coffee, Mad Coffee's 100% compostable cups deliver flash-frozen, barista-quality coffee in seconds. Mad Coffee is a division of Genecis Bioindustries, a global leader in sustainable materials innovations, transforming organic waste into PHA bioplastics.
Article content
More information: Website | Instagram | LinkedIn About Genecis Bioindustries Inc.
Founded in 2017, Genecis Bioindustries is a Canadian biotechnology company with a mission to reduce the harmful effects of organic waste and plastic pollution on the planet's climate crisis through one circular economy solution: bioplastic made from food waste. Genecis' biological processes convert food waste and carbon sources destined for landfill into valuable materials. Backed by investors including Amazon, Khosla Ventures, and Y Combinator, Genecis partners with major brands to utilize eco-friendly PHA plastics in packaging, food services, agriculture, textiles and many other areas to reduce the 18 billion pounds of plastic polluting oceans every year.
Article content
Article content
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CTV News
an hour ago
- CTV News
Companies taking concrete steps toward capturing revenues from carbon dioxide
A CarbiCrete curing chamber in which CO2 is permanently mineralized into concrete during the curing process is seen in this undated handout photo. THE CANADIAN PRESS/Handout — CarbiCrete (Mandatory Credit) It can be used to make fuel, fertilizer, building material and even soap, but can carbon dioxide be a money maker, too? Carbon capture has long been a focus of emissions reduction efforts in Canada. It involves collecting the climate-warming gas from industrial sites and preventing it from entering the atmosphere, most often by stowing it away permanently underground. Less common has been capturing CO2 and making it into something useful. 'Carbon utilization does not have a big history. It's relatively nascent,' said Apoorv Sinha, chief executive of Carbon Upcycling. The Calgary-based company combines industrial waste products with carbon dioxide to make a cement-like product that can be used in concrete foundations and sidewalks. 'Canada actually punches well above its weight in carbon-to-value across the building material sector, even in carbon chemicals.' Storing carbon has been the automatic go-to as industry has a wealth of experience doing it at a large scale, said David Sanguinetti, interim CEO at cleantech incubator Foresight Canada. While carbon utilization has the benefit of generating direct revenues from usable products, the economics are uncertain in a lot of cases, he said. 'It's either niche or not great right now with the current state of technology,' he said. 'If you don't have a price on carbon, then a lot of the current concepts that are out there, which are technically feasible — people have done it in the lab, they've proven it out — there isn't an economic driver to make it happen.' The Canadian Gas Association commissioned a report from Foresight Canada last year into the carbon utilization market, which concluded that storing carbon from large industrial emitters is likely to beat out using it — at least for the time being. Foresight sees southwestern Ontario being a good spot for carbon utilization to take root as there are clusters of large emitters and innovation hubs, but little in the way of infrastructure for underground storage like Alberta has. CO2 utilization falls into two categories — direct use or conversion. Direct use includes the long-standing practice of injecting the gas into mature oilfields to draw more barrels to the surface. With conversion, the chemical makeup of the gas is altered to make products like aviation fuel and fertilizer. At a smaller scale, Calgary-based CleanO2 captures the gas from building heating systems and turns it into pearl ash used in its hand soap, shampoo and other products. One of the more promising applications has been using the gas in building materials so it's trapped permanently. Last week, Carbon Upcycling held a groundbreaking ceremony at the Ash Grove cement plant in Mississauga, Ont., where work on a commercial demonstration project is underway. Production is to begin next spring. CarbiCrete, based in Montreal, has developed technology for greener precast masonry and hardscapes — think concrete blocks, retaining walls and paving stones that can be sent to a construction site, not the ready-mix stuff churning in a truck's drum. Concrete is traditionally made up of cement, aggregate like rocks or gravel, and water. 'It's the most abundant manmade substance on the planet,' said Yuri Mytko, CarbiCrete's chief marketing officer. 'But cement has traditionally been the key ingredient and cement is hugely problematic in that it accounts for about eight per cent of the world's greenhouse gas emissions.' CarbiCrete uses steelmaking slag instead of cement, and cures it in a chamber with CO2 instead of applying heat and steam. 'You're left with a concrete product that has the same properties as cement-based concrete, except with none of the emissions associated with it and also with carbon having been permanently mineralized and removed from the atmosphere,' said Mytko. CarbiCrete licenses its technology to concrete product makers and helps them retrofit their plants. Dave Sawyer, principal economist at the Canadian Climate Institute said utilization can work by helping companies generate credits to sell, but it's a relatively small piece of the emissions-reduction picture. Carbon capture, utilization and storage in general has been painted by business and industry as 'one big silver bullet technology,' he said, but there are other emissions-busting approaches that should be getting more attention. For example, sodium ion batteries may be just as technically feasible as carbon capture, utilization and storage — and maybe cheaper. 'But we just keep going to this big lumpy thing ... that is really cost prohibitive.' Sinha said carbon utilization gets a fraction of the support and resources of traditional storage projects, whose technology has been around for decades. 'What needs to happen is more support and a larger focus towards deploying these technologies quickly and testing them out. Because right now, just the amount of data — how to build these facilities, how to operate them — very little of it exists.' This report by The Canadian Press was first published Aug. 3, 2025. Lauren Krugel, The Canadian Press
CTV News
an hour ago
- CTV News
Trade Minister Maninder Sidhu eyes new markets, smaller trade delegations
Minister of International Trade Maninder Sidhu speaks to journalists as he arrives for a meeting of the federal cabinet in West Block on Parliament Hill in Ottawa on Wednesday, May 14, 2025. THE CANADIAN PRESS/Justin Tang OTTAWA — Ottawa's new trade minister says he's looking to sign deals in South America, Southeast Asia, Africa and beyond — and to convince businesses to actually use the trade agreements Canada has already signed. 'My primary role as Canada's top salesman is to be out there hustling, opening doors for businesses and accessing new markets,' Maninder Sidhu told The Canadian Press. 'My phone has been ringing with opportunities because people want to deal with reliable, stable trading partners.' Prime Minister Mark Carney has tasked Dominic LeBlanc as minister responsible for Canada-U.S. trade. Sidhu's job focuses on countries other than the U.S. Export Development Canada says Ottawa has 15 free trade agreements covering 51 countries, offering Canadian exporters preferential access to over 1.5 billion consumers. But Sidhu said Canadian businesses could be doing a lot more to look beyond the U.S., particularly as Washington threatens and imposes a range of tariffs. Sidhu served four years as a parliamentary secretary in roles reflecting all three branches of Global Affairs Canada: aid, trade and diplomacy. The job saw him represent Canada in trade promotion events in Southeast Asia and security forums in the Caribbean. Sidhu worked as a customs broker before politics — a job that focuses on navigating red tape and tariffs to secure the best rate for trading goods. Sidhu said he plans to visit Brazil soon as the South American country seeks to revive trade talks that kicked off in 2018 between the Mercosur trade bloc and Canada. His predecessor Mary Ng put an emphasis on large trade missions which took months to plan. The minister would sometimes fill a plane with corporate and business leaders, spending a substantial chunk of time in one or two countries. Sidhu said he is hoping to bring smaller delegations of companies with him on his trips abroad, with a focus on specific sectors, 'whether it's South America, Indo-Pacific to Europe, to Africa.' 'Businesses feel like they're heard, but they're also getting higher-level meetings on the opposite side in the countries that we take them into,' he said. Ottawa is navigating its trade ties with China as the two countries work to revive the decades-old Joint Economic and Trade Commission, a forum to sort out trade irritants. China has been roundly accused of engaging in coercive trade practices and of restricting certain commodities or services like tourism during political disagreements with Ottawa. Sidhu said the goal there is to offer 'stability' to industry, with an emphasis on 'how do we work through those challenges, and how do we make sure that those conversations are facilitated.' Sidhu also downplayed the chances of a bilateral trade deal with the United Kingdom. Trade talks collapsed last year over the U.K.'s desire to sell more cheese in Canada and after Britain blocked Canadian hormone-treated beef. Both countries are using a temporary deal put in place after Britain left the European Union, and the U.K. will soon enter a trade bloc that focuses on the Pacific Rim, Sidhu noted. He said Canada would still be open to a full deal. 'If U.K. and Canadian businesses already have access on 99 per cent of the items that we trade, then if we're looking at trade agreements, we need to make sure that we're getting the best value for our negotiations,' Sidhu said. He also said Canada could consider 'sector-specific agreements' with other countries, instead of comprehensive deals that span most industries. 'We are getting very creative in how we can open up more doors,' he said. Sidhu did not name specific countries where Canada might pursue sector-specific agreements. Canada had been looking at a trade agreement with India that would be limited to certain sectors — before Ottawa suspended talks in 2023 following an assassination the RCMP has linked to New Delhi. Ottawa launched security talks with India this spring and agreed to re-establish high commissioners. Sidhu was circumspect when asked when Canada might re-establish trade talks with India. 'This is a step-by-step approach,' he said, adding that the eventual return of top envoys will help 'to carry out those very important conversations.' Sidhu said Global Affairs Canada is still sorting out how Carney's decision to cut spending in all departments will affect the trade branch. 'It's really going to be a focused approach, of where we can make the best impact,' Sidhu said. The Business Council of Canada has urged Ottawa to expand the number of trade commissioners, who provide the contacts on the ground for Canadian companies looking for export opportunities. While Sidhu did not say whether Ottawa's cuts will mean fewer trade commissioners, he said he's heard a clear message from chambers of commerce that these positions are extremely valuable. 'It comes down to return on investments, what programs are working (and) where can we get the best bang for our buck for Canadian industry and Canadian workers,' he said. 'A lot of the business community doesn't even know that (the Trade Commissioner Service) is there to help. And so my job is to help amplify that.' This report by The Canadian Press was first published Aug. 3, 2025. Dylan Robertson, The Canadian Press
Vancouver Sun
2 hours ago
- Vancouver Sun
The two ways Trump's tariffs on Canada could collapse — despite his fight to keep them
WASHINGTON, D.C. — Time's up. On Friday, U.S. President Donald Trump raised the tariff rate on Canadian goods not covered under the Canada-United States-Mexico Agreement (CUSMA) from 25 to 35 per cent, saying they 'have to pay a fair rate.' The White House claims it's because of Canada's failure to curb the 'ongoing flood of fentanyl and other illicit drugs.' U.S. Customs and Border Protection (CBP) data, however, show that fentanyl seizures from Canada make up less than 0.1 per cent of total U.S. seizures of the drug; most smuggling comes across the Mexican border. But the future of Trump's policy also rests on shaky ground, and the tariffs could come crashing down even if Canada can't reach a deal at some point. Imposed through a controversially declared 'national emergency' under the International Emergency Economic Powers Act (IEEPA), the tariffs come with essentially three paths for relief to Canadian exporters and their American customers: the courts and the economy. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. And there's always the wildcard: that the president changes his mind. Without relying on that, National Post looks at two very possible ways out of all this: The courts: There is a big question hanging over whether Trump's tariffs are even legal under the U.S. Constitution, which gives Congress powers over trade. Trump has bypassed that by claiming he's using presidential IEEPA emergency powers. On Thursday, the Washington, D.C.-based Federal Circuit Court of Appeals convened an en banc hearing for oral arguments in challenges to Trump's use of IEEPA. The 11 judges questioned whether the law meant for sanctioning adversaries or freezing assets during emergencies grants Trump the power to impose tariffs, with one judge noting, 'IEEPA doesn't even mention the word 'tariffs.'' The White House, meanwhile, says the law grants the president 'broad and flexible' emergency powers, including the ability to regulate imports. 'Based on the tenor and questions of the arguments, it appears that the challengers have the better odds of prevailing,' Thomas Berry, the CATO Institute's director of the Robert A. Levy Center for Constitutional Studies said in a statement. 'Several judges peppered the government's attorney with skeptical questions about why a broad term in IEEPA like 'regulate importation' should be read to allow the president to unilaterally impose tariffs.' Trump's lawyers claim his executive order provides the justifications for the tariffs — in Canada's case, fentanyl. But Berry said 'those justifications would not matter if IEEPA simply does not authorize tariffs in the first place. That is the cleanest and simplest way to resolve this case, and it appears that the Federal Circuit may be leaning toward that result.' A decision is expected this month, and if it's a resounding pushback from the judges' panel, said Andrew Hale, a senior policy analyst at Heritage Foundation, the Supreme Court may not even take up the case. If so, he says, 'these Liberation Day tariffs and everything that's been imposed under emergency legislation, IEEPA, that all evaporates.' At that point, the White House would not be able to declare across-the-board tariffs against countries. Instead, it would have to rely on laws allowing tariffs to be imposed on specific products that are found to threaten U.S. national security, like those currently imposed on Canadian steel and lumber. The economy: The other path to tariff relief is through economic pressure. If Americans start to see higher prices and economic uncertainty, and push back at the ballot box — or threaten to do so — it could force Trump to reverse course. The most recent figures show that U.S. inflation, based on the Consumer Price Index, hit around 2.7 per cent in July. That's a slight rise, fuelled by rising prices for food, transportation, and used cars. But it's still close to the Federal Reserve target of 2 per cent. U.S. unemployment rose slightly to 4.2 per cent in July, while far fewer jobs were created than expected, and consumer confidence rose two points but is still several points lower than it was in January. Overall, most economists agree that risks of a U.S. recession over the next 12 months are relatively low, but skepticism over growth remains high. 'Our outlook is for slower growth in the U.S., but no recession,' said Gus Faucher, chief economist of The PNC Financial Services Group. He notes that the 'tariffs are going to be a drag' because they are a tax increase on imports. Economists have said price inflation from tariffs is not yet being felt in the U.S., but believe it's inevitable. 'Trump's tariff madness adds a great deal to the risks of a recession,' said Steven Hanke, professor of applied economics at Johns Hopkins University who served on President Reagan's Council of Economic Advisors. 'With tariffs, Americans are going to be paying a big new beautiful sales tax on goods and services imported into the U.S., and taxes slow things down. Taxes don't stimulate.' It is surprising that higher U.S. prices haven't happened yet, said Jonathan Gruber, chairman of the economics department at the Massachusetts Institute of Technology. But he explained that it's likely a reflection of the duration of contracts and the fact that import sellers haven't yet put up prices — 'because they were hoping it wouldn't be real, like they'd wake up from this nightmare.' 'I think we start to see the effect on prices by the end of the year,' said Gruber. The trouble for Canada, however, is that the Canadian economy is starting from a much weaker position, with higher unemployment, lower consumer confidence, and a slowing GDP, on top of the trade tensions. So, trying to wait things out for the U.S. to feel the pinch will be even more painful for Canadians. And any American downturn will also reverberate north. 'As Uncle Sam goes, so goes Canada,' said Hanke. Gruber agrees with that, but with a caveat. 'It's all bad in the short run and good in the long run,' he says. He believes the U.S. is 'weak and getting weaker' and that Canada should start taking advantage of how the U.S. is making opportunities for other countries to invest in themselves. 'We're not investing in our future. We're killing our education. We're killing our research. We're not allowing in immigrants,' he said, explaining the weakening of the U.S. economy. 'We're basically setting the stage for long-run economic slower growth.' Meanwhile, China is doubling down on investment, research and other longer-term policies. 'Canada and other countries need to do the same,' Gruber said. And as for when a backlash could lead to a reversal in the U.S., Gruber points to two factors. 'It's got to be high inflation, and Trump's opponents need to make sure that the voters understand that's Trump's fault.' National Post tmoran@ Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark and sign up for our newsletters here .
