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National Post

Mad Coffee Unveils a Groundbreaking Approach to Premium Iced Coffee

Article content Genecis Bioindustries debuts a sleek, new consumer brand that is redefining the instant coffee experience Article content TORONTO — Pioneering biotech company, Genecis Bioindustries, announces today the launch of its newest consumer brand, Mad Coffee, delivering a bold, first-of-its-kind take on iced coffee. Mad Coffee offers a convenient and premium alternative for modern coffee lovers, creating barista-quality coffee that dissolves completely in water or milk in only three seconds. Article content Mad Coffee's sleek approach to cold brew melds the innovation of its groundbreaking LyoExtract™ technology with artisanal coffee, packaged in individual compostable MadCups—with no machines, filters, or additional equipment required. Made from 100% Arabica Coffee and sourced directly from family farms all around the world, including Colombia, Ethiopia, and Yunnan, Mad Coffee currently offers four signature blends: Classic Cold Brew, Americano, Vanilla Caramel, and Single Origin Espresso. Article content Each MadCup can be simply poured and stirred into eight ounces of a cold or hot liquid of the drinker's choice (water or milk), dissolving effortlessly without clumping or a bitter aftertaste. Designed for convenience and portability, Mad Coffee requires no preparation or refrigeration and is ideal for busy professionals, travelers, parents, or wellness-conscious individuals seeking great coffee and efficiency in their everyday lives—without any compromise on quality or taste. Article content 'With Mad Coffee, we're able to blend the core needs of our customers—those seeking bold flavor and aroma, convenience, and affordability—with advancements in technology in the coffee space,' shared Luna Yu, CEO & Founder of Mad Coffee. 'Building on the success of Mad Tea, Mad Coffee reflects our continued commitment to elevating moments in our daily routines, making it easier than ever to enjoy premium, café-quality coffee on the go.' Article content Unlike traditional cold brew methods that require hours of steeping or bulky brewing equipment, Mad Coffee delivers a perfectly-brewed iced coffee experience in a matter of seconds. Behind this is Mad Coffee's proprietary LyoExtract™ technology, which allows freshly-brewed coffee to be immediately flash-frozen at -45°C to create dissolvable crystals–all while maintaining its integrity and optimal flavor profile. This original extraction process ensures that the flash-frozen coffee, carefully sublimated over a 30-hour time period, retains its fresh flavor and robust aroma through a shelf-stable, crystalized concentrate. Article content The Mad Coffee formulations were developed by the Genecis Bioindustries team in collaboration with André Eiermann and Dr. Alina Alexeenko. Based in Switzerland, Eiermann is a world-renowned coffee innovator, author, and the 2017 Swiss Barista Champion, whose skill set and passion for the art of coffee making provided each individual Mad Coffee blend with its distinct and complex flavor profiles. As an advisor on the breakthrough technology behind LyoExtract™, Dr. Alexeenko is a leading voice in medical-grade lyophilization, or the process of freeze-drying, and a longtime NASA partner in the field. Article content 'Instant coffee has come a long way — from a quick caffeine fix to a new generation of barista-style beverages you can prepare in seconds,' said Eiermann. 'I loved seeing how Mad Coffee approached this shift with small batch roasting, community lot sourcing, and fun cold brew options like their Vanilla & Caramel, which brings one of America's favorite flavor profiles to life in an instant.' Article content As cafe culture continues to grow globally, approximately 500 million single-use beverage cups are used annually and an estimated 10 million metric tons of plastic waste and microplastics pollute the oceans each year. The team behind Mad Coffee, Genecis Bioindustries, is at the forefront of creating sustainable, innovative products to address these challenges, having launched its first brand of compostable tea pods, Mad Tea, to wide success last year. Article content Genecis remains a leader in the research and development of biodegradable plastics by creating an advanced solution to turn engineered bacteria and organic biomass into PHA (polyhydroxyalkanoates) bioplastics. Natural and non-toxic to both humans and wildlife, Genecis' PHA-based bioplastic material can also be industrially composted and produces less microplastics than conventional plastic waste. Article content Shoppers can purchase Mad Coffee on currently offered in packs of 12 MadCups. Beginning in mid-July, packs of Mad Coffee's Classic Cold Brew and Americano Iced Coffee packs will be sold in packs of 8 MadCups for $14.99 at over 400 stores operated by Sprouts Farmers Market —marking the first time it will be available nationwide in brick-and-mortar retail outlets. Article content Follow Mad Coffee ( @drinkmadcoffee) on social media for more information. Article content About Mad Coffee Article content Mad Coffee is a premium coffee brand that is revolutionizing the coffee experience with the world's first LyoExtracted™ iced coffee. A convenient and mess-free alternative to traditional instant coffee, Mad Coffee's 100% compostable cups deliver flash-frozen, barista-quality coffee in seconds. Mad Coffee is a division of Genecis Bioindustries, a global leader in sustainable materials innovations, transforming organic waste into PHA bioplastics. Article content More information: Website | Instagram | LinkedIn About Genecis Bioindustries Inc. Founded in 2017, Genecis Bioindustries is a Canadian biotechnology company with a mission to reduce the harmful effects of organic waste and plastic pollution on the planet's climate crisis through one circular economy solution: bioplastic made from food waste. Genecis' biological processes convert food waste and carbon sources destined for landfill into valuable materials. Backed by investors including Amazon, Khosla Ventures, and Y Combinator, Genecis partners with major brands to utilize eco-friendly PHA plastics in packaging, food services, agriculture, textiles and many other areas to reduce the 18 billion pounds of plastic polluting oceans every year. Article content Article content