
Labubu: What is the viral toy that has adults 'brawling' in shops?
A Chinese toy is going viral in recent weeks with grown adults 'brawling' in order to get their hands on the key-ring.
Plush toy monster elves Labubu was created by Hong Kong designer Kasing Lung with the elves sold by Pop Mart since 2019.
Labubu is the main character of Lung's story series The Monsters with other designs including Mokoko, Pato, Spooky and more. Plush toy monster elves Labubu was created by Hong Kong designer Kasing Lung with the elves sold by Pop Mart since 2019. Pic: LILLIAN SUWANRUMPHA/AFP via Getty Images
Labubu dolls are produced with a variety of appearances. They are often sold in boxes at random, with the buyer typically not knowing what doll they will receive.
The toy has gone viral after a host of big name celebrities showed off their own ones including Lisa from South Korean girl group, BLACKPINK.
More recently, it was revealed on the Staying Relevant podcast that Love Island star Olivia Attwood had the dolls at her birthday party for her guests to take home with them. View this post on Instagram
A post shared by LISA (@lalalalisa_m)
Rihanna and rapper Central Cee have also been spotted with the coveted dolls, which people typically attach to their handbags.
The pricy toys can be found on Ebay for as much as €170 while the official Pop Mart website has dolls for a gob-smacking €900.
There is currently nowhere in Ireland to purchase the dolls, however Pop Mart do ship to Ireland. Rihanna and rapper Central Cee have also been spotted with the coveted dolls, which people typically attach to their handbags. Pic:In the UK, the shop has pulled sales for the bag charms following reports of brawls in UK stores.
The shop told the BBC the toys were being pulled from all 16 of their shops until June in order to 'prevent any potential safety issues.'
The publication reported that shoppers had queued outside the Stratford store from 3am in the morning in hopes of getting their hands on the plush toy.
One shopper told the publication they had 'witnessed a fight between a worker and a customer' as tensions rose when the dolls sold out so quickly.
Pop Mart told the BBC: 'Though no employees have been injured, we've chosen to act early and prevent any potential safety issues from occurring.'

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