Sharjah TV upgrades production capabilities with FOR-A technology
Sharjah Broadcasting Authority (SBA), the official television channel of the Emirate of Sharjah, has enhanced its studio and outside broadcast (OB) operations with advanced production switchers and multi-channel signal processors from FOR-A.
As part of the project, SBA has installed the FOR-A HVS-2000 3ME production switcher with the HVS-3355OUA panel as the primary switcher in its OB truck, supported by an HVS-1200 12G video switcher as a backup for both OB and studio operations. Additionally, the installation includes multiple FA-505 multi-channel signal processors and two FA-1616HB-12G units with Dante audio capabilities, ensuring seamless signal processing and audio integration.
Speaking about the upgrade, Aisha Alzareef, Engineering Technology Sector Manager at Sharjah Broadcasting Authority, said: 'This technology upgrade represents a strategic investment in our broadcast infrastructure. The FOR-A solutions provide us with a unified architecture across our studio and OB operations, enabling seamless integration of 12G-SDI workflows. The scalability of these systems, particularly the multi-channel signal processors, gives us the technical foundation to continue expanding our capabilities while maintaining the highest broadcast standards. Most importantly, the reliability of the FOR-A equipment ensures we can meet our critical mandate of delivering high-quality content to our audience.'
Mounaf Hannouneh, Broadcast Engineering Manager, added: 'The integration of FOR-A technology has transformed our production capabilities. In our studios, the multi-channel signal processors give us unprecedented routing flexibility and format conversion options. The ability to handle multiple audio formats with comprehensive processing and delay management has streamlined our workflows significantly. This versatility, combined with the reliability of our new switching infrastructure, ensures we can meet any production challenge.'
Moath Faisal, Senior OB Engineer, stated: 'This latest installation represents a significant upgrade to our Outside Broadcast capabilities. The new production switcher gives us exceptional flexibility for live productions, with powerful effects capabilities and an intuitive control panel that our operators immediately embraced. Having reliable backup switching means we can guarantee uninterrupted coverage of critical events.'
The upgraded OB setup now features a robust, redundant system designed for seamless format conversion and compatibility across production scenarios, ensuring reliable coverage of government and cultural events.
Mohammed Abu Ziyadeh, Regional Manager Middle East & Africa, FOR-A, commented: 'Sharjah TV, as the official broadcaster for the Emirate of Sharjah, requires technology that delivers absolute reliability for their government and cultural programming. The comprehensive solution we've provided delivers powerful creative tools while ensuring bulletproof reliability. From multiple mix effects and sophisticated keying to advanced signal processing and format conversion, the system gives their production teams everything they need to create compelling content while maintaining operational simplicity.'
Training and commissioning of the latest equipment was completed in early November 2024, and the facilities are now in daily use.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
2 days ago
- Al Etihad
Onshur marks major milestone with graduation of Scale Track cohort
5 June 2025 15:31 SHARJAH (WAM) Under the patronage and in the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), the Sharjah Publishing Sustainability Fund (Onshur) celebrated the graduation of the first cohort of its 2025 Scale Track at SBA's programme is designed to support established publishers in the UAE in scaling their operations through sustainable and strategic growth. The ceremony honoured twelve publishers who completed the intensive training event was attended by Ahmed bin Rakkad Al Ameri, CEO of SBA, and Rashid Al Kous, Executive Director of the Emirates Publishers Association, as well as programme partners, experts, trainers, and representatives from local and Arab twelve graduating publishers were selected from a pool of 62 applicants who met rigorous eligibility criteria. These included a demonstrated track record of producing high-quality cultural content and a well-defined strategic vision for expansion aligned with global publishing graduating cohort comprised Ajyal Publishing, Ghaf Publications, Sidra Publishing and Distribution, Loaloa Publishing and Distribution, Kalman Publishing and Distribution, Nabatti Publishing, Shaheen Printing Publishing and Distribution, Dar Al-Farqad, Dar Shams Publishing, Dar Al Fikr Al Jadeed, Dar Al Bayan Al Arabi, and Noor on the occasion, Sheikha Bodour Al Qasimi, Chairperson of SBA, emphasised the importance of empowering UAE publishers to grow and innovate within a sustainable framework. She stated, 'The Scale Track reflects our vision of enabling publishers to move beyond survival, towards a future defined by excellence, creativity, and leadership in enriching the Arab publishing landscape both locally and globally.'She continued, 'I am proud of this cohort, who have shown a remarkable capacity for learning, growth, and openness to new experiences. I believe they are now equipped with the tools and insights needed to build more resilient and adaptable business models. While they represent the current state of Arab publishing, they are equally poised to shape its global future, fuelled by ambition, determination, and a genuine passion for the written word.'Ahmed bin Rakkad Al Ameri said, 'What distinguishes these publishers is their clear ambition to grow and their willingness to embrace new tools and ideas that can propel their businesses forward. Their participation in the Scale Track represents a strategic blueprint for the regional publishing sector's expansion, firmly rooted in innovation and sustainability. This vision is inspired by Sheikha Bodour Al Qasimi's commitment to cultivating a network of publishers equipped to compete on both regional and global stages, driving a renewed momentum for Arab literature and culture.'For his part, Rashid Al Kous congratulated the graduates and commended their commitment to transforming ambition into tangible said, 'We extend our congratulations to this exceptional cohort, who have exemplified what it means to turn vision into reality. The Scale Track has provided participants with critical skills enabling them to thrive in both local and international markets amid a rapidly evolving publishing landscape.'The ceremony opened with a keynote speech by Iman Ben Chaibah, Director of Strategic Initiatives and Global Markets at highlighted that Onshur is reshaping how support is delivered to publishers by offering a comprehensive strategic framework that fosters long-term, sustainable growth. 'The Scale Track has surpassed the boundaries of traditional training,' she said. 'It has established a professional platform dedicated to enhancing publishers' operational capabilities and deepening their industry expertise.'Following the directives of Sheikha Bodour bint Sultan Al Qasimi, graduates of the Scale Track benefit from a robust package of post-programme support. This includes one year of professional accounting services to ensure compliance, guidance in applying for the Sharjah International Translation Grant, onboarding to Ingram's global distribution network, access to business loans secured against publishing contracts, specialised advisory sessions, and priority access to upcoming Onshur measures are designed to help publishers shift from operational stability to strategic and sustainable expansion.
Sharjah 24
2 days ago
- Sharjah 24
Onshur marks major milestone with graduation of Scale Track cohort
The event was attended by His Excellency Ahmed bin Rakkad Al Ameri, CEO of SBA, and His Excellency Rashid Al Kous, Executive Director of the Emirates Publishers Association, as well as programme partners, experts, trainers, and representatives from local and Arab media. The twelve graduating publishers were selected from a pool of 62 applicants who met rigorous eligibility criteria. These included a demonstrated track record of producing high-quality cultural content and a well-defined strategic vision for expansion aligned with global publishing developments. The graduating cohort comprised Ajyal Publishing, Ghaf Publications, Sidra Publishing and Distribution, Loaloa Publishing and Distribution, Kalman Publishing and Distribution, Nabatti Publishing, Shaheen Printing Publishing and Distribution, Dar Al-Farqad, Dar Shams Publishing, Dar Al Fikr Al Jadeed, Dar Al Bayan Al Arabi, and Noor Publishing. Driving tangible progress for Emirati and Arab publishers Commenting on the occasion, Sheikha Bodour Al Qasimi, Chairperson of SBA, emphasised the importance of empowering UAE publishers to grow and innovate within a sustainable framework. She stated: 'The Scale Track reflects our vision of enabling publishers to move beyond survival, towards a future defined by excellence, creativity, and leadership in enriching the Arab publishing landscape both locally and globally.' She continued: 'I am proud of this cohort, who have shown a remarkable capacity for learning, growth, and openness to new experiences. I believe they are now equipped with the tools and insights needed to build more resilient and adaptable business models. While they represent the current state of Arab publishing, they are equally poised to shape its global future, fuelled by ambition, determination, and a genuine passion for the written word.' Revitalising the future of Arab literature His Excellency Ahmed bin Rakkad Al Ameri, CEO of SBA, said: 'What distinguishes these publishers is their clear ambition to grow and their willingness to embrace new tools and ideas that can propel their businesses forward. Their participation in the Scale Track represents a strategic blueprint for the regional publishing sector's expansion, firmly rooted in innovation and sustainability. This vision is inspired by Sheikha Bodour Al Qasimi's commitment to cultivating a network of publishers equipped to compete on both regional and global stages, driving a renewed momentum for Arab literature and culture.' Turning vision into actionable success For his part, His Excellency Rashid Al Kous, Executive Director of the Emirates Publishers Association, congratulated the graduates and commended their commitment to transforming ambition into tangible results. He said: 'We extend our congratulations to this exceptional cohort, who have exemplified what it means to turn vision into reality. The Scale Track has provided participants with critical skills enabling them to thrive in both local and international markets amid a rapidly evolving publishing landscape.' Laying the foundations for strategic publishing growth The ceremony opened with a keynote speech by Iman Ben Chaibah, Director of Strategic Initiatives and Global Markets at SBA. She highlighted that Onshur is reshaping how support is delivered to publishers by offering a comprehensive strategic framework that fosters long-term, sustainable growth. 'The Scale Track has surpassed the boundaries of traditional training,' she said. 'It has established a professional platform dedicated to enhancing publishers' operational capabilities and deepening their industry expertise.' Unlocking sustained expansion through targeted support Following the directives of Sheikha Bodour, graduates of the Scale Track benefit from a robust package of post-programme support. This includes one year of professional accounting services to ensure compliance, guidance in applying for the Sharjah International Translation Grant, onboarding to Ingram's global distribution network, access to business loans secured against publishing contracts, specialised advisory sessions, and priority access to upcoming Onshur initiatives. These measures are designed to help publishers shift from operational stability to strategic and sustainable expansion.
Zawya
2 days ago
- Zawya
Onshur marks major milestone with graduation of Scale Track cohort
Sharjah, Under the patronage and in the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), the Sharjah Publishing Sustainability Fund (Onshur) celebrated the graduation of the first cohort of its 2025 Scale Track at SBA's headquarters. The programme is designed to support established publishers in the UAE in scaling their operations through sustainable and strategic growth. The ceremony honoured twelve publishers who completed the intensive training course. The event was attended by His Excellency H.E. Ahmed bin Rakkad Al Ameri, CEO of SBA, and H.E. Rashid Al Kous, Executive Director of the Emirates Publishers Association, as well as programme partners, experts, trainers, and representatives from local and Arab media. The twelve graduating publishers were selected from a pool of 62 applicants who met rigorous eligibility criteria. These included a demonstrated track record of producing high-quality cultural content and a well-defined strategic vision for expansion aligned with global publishing developments. The graduating cohort comprised Ajyal Publishing, Ghaf Publications, Sidra Publishing and Distribution, Loaloa Publishing and Distribution, Kalman Publishing and Distribution, Nabatti Publishing, Shaheen Printing Publishing and Distribution, Dar Al-Farqad, Dar Shams Publishing, Dar Al Fikr Al Jadeed, Dar Al Bayan Al Arabi, and Noor Publishing. Driving tangible progress for Emirati and Arab publishers Commenting on the occasion, Sheikha Bodour Al Qasimi, Chairperson of SBA, emphasised the importance of empowering UAE publishers to grow and innovate within a sustainable framework. She stated: 'The Scale Track reflects our vision of enabling publishers to move beyond survival, towards a future defined by excellence, creativity, and leadership in enriching the Arab publishing landscape both locally and globally.' She continued: 'I am proud of this cohort, who have shown a remarkable capacity for learning, growth, and openness to new experiences. I believe they are now equipped with the tools and insights needed to build more resilient and adaptable business models. While they represent the current state of Arab publishing, they are equally poised to shape its global future, fuelled by ambition, determination, and a genuine passion for the written word.' Revitalising the future of Arab literature H.E. Ahmed bin Rakkad Al Ameri, CEO of SBA, said: 'What distinguishes these publishers is their clear ambition to grow and their willingness to embrace new tools and ideas that can propel their businesses forward. Their participation in the Scale Track represents a strategic blueprint for the regional publishing sector's expansion, firmly rooted in innovation and sustainability. This vision is inspired by Sheikha Bodour Al Qasimi's commitment to cultivating a network of publishers equipped to compete on both regional and global stages, driving a renewed momentum for Arab literature and culture.' Turning vision into actionable success For his part, H.E. Rashid Al Kous, Executive Director of the Emirates Publishers Association, congratulated the graduates and commended their commitment to transforming ambition into tangible results. He said: 'We extend our congratulations to this exceptional cohort, who have exemplified what it means to turn vision into reality. The Scale Track has provided participants with critical skills enabling them to thrive in both local and international markets amid a rapidly evolving publishing landscape.' Laying the foundations for strategic publishing growth The ceremony opened with a keynote speech by Iman Ben Chaibah, Director of Strategic Initiatives and Global Markets at SBA. She highlighted that Onshur is reshaping how support is delivered to publishers by offering a comprehensive strategic framework that fosters long-term, sustainable growth. 'The Scale Track has surpassed the boundaries of traditional training,' she said. 'It has established a professional platform dedicated to enhancing publishers' operational capabilities and deepening their industry expertise.' Unlocking sustained expansion through targeted support Following the directives of Sheikha Bodour, graduates of the Scale Track benefit from a robust package of post-programme support. This includes one year of professional accounting services to ensure compliance, guidance in applying for the Sharjah International Translation Grant, onboarding to Ingram's global distribution network, access to business loans secured against publishing contracts, specialised advisory sessions, and priority access to upcoming Onshur initiatives. These measures are designed to help publishers shift from operational stability to strategic and sustainable expansion.
