Yas Island Abu Dhabi cranks up the volume with ‘Bastanis' campaign
Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song 'Bastanis' as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as media agency Initiative and production house Dejavu UAE.
This collaboration captures the essence of summer through upbeat melodies and lyrics that evoke joy, excitement and the carefree delight of living in the moment, a sentiment echoed throughout the campaign, which invites families across the region to escape the heat and embrace a season filled with joy, energy and unforgettable memories at the region's leading entertainment destination.
Catered to GCC audiences, the campaign highlights Yas Island as the perfect nearby getaway with luxurious accommodations and a host of thrilling attractions: From award-winning indoor theme parks to family-friendly leisure experiences.
Liam Findlay, CEO of Miral Destinations, said, 'Our ongoing collaboration with Miami Band has evolved into a cherished summer tradition that resonates with families across the region. With 'Bastanis,' we aim to celebrate the summer spirit — embracing time with loved ones, breaking away from daily routines, and immersing ourselves in moments of pure joy.'
Findlay added, 'Miami Band's enduring appeal, paired with the dynamic energy of Yas Island, continues to create a powerful connection with our audiences. This campaign is more than a nostalgic musical revival; it's a call to experience summer to the fullest and create unforgettable memories with loved ones.'
The campaign highlights Yas Island's position as the ultimate summer destination, featuring three award-winning indoor theme parks — Ferrari World Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi, and Warner Bros. World™ Yas Island, Abu Dhabi — along with the refreshing water adventures of Yas Waterworld Yas Island, Abu Dhabi.
To complement these attractions, Yas Island offers a range of family-friendly hotels with exclusive summer deals, including the popular Kids Go Free promotion allowing families to enjoy tons of benefits, including free stay, play and dine for kids.
1/8 Yas Island Abu Dhabi x Miami Band
Beyond its world-class theme parks, the campaign also highlights how Yas Island's layout makes it easy for families to explore its diverse offerings, including how:
Yas Marina offers a lively mix of waterfront dining, nightlife, and leisure experiences.
Yas Bay Waterfront delivers a vibrant social scene just steps from Etihad Arena, home to world-class concerts and global events.
Shopping enthusiasts can indulge at Yas Mall, Abu Dhabi's largest retail destination, featuring a wide array of international brands and entertainment options.
Yas Island boasts 10 world-class hotels, offering a range of luxury and family-friendly accommodations to suit every traveler.
A complimentary luxury shuttle service Yas Express, which includes free Wi-Fi, families can take people from heart-pounding roller coasters to cooling off at a water park, then unwind with a meal overlooking the marina all in a single day.
As the summer heats up, Yas Island Abu Dhabi, in partnership with Miami Band, continues to lead the region's seasonal celebrations.
CREDITS:
Client: Miral Destinations / Yas Island Abu Dhabi
Experiential: Miami Band
Media agency: Initiative
Production house: Dejavu UAE
PR: Weber Shandwick MENAT
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