Latest news with #LiamFindlay
Campaign ME
7 days ago
- Entertainment
- Campaign ME
Yas Island Abu Dhabi cranks up the volume with ‘Bastanis' campaign
Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song 'Bastanis' as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as media agency Initiative and production house Dejavu UAE. This collaboration captures the essence of summer through upbeat melodies and lyrics that evoke joy, excitement and the carefree delight of living in the moment, a sentiment echoed throughout the campaign, which invites families across the region to escape the heat and embrace a season filled with joy, energy and unforgettable memories at the region's leading entertainment destination. Catered to GCC audiences, the campaign highlights Yas Island as the perfect nearby getaway with luxurious accommodations and a host of thrilling attractions: From award-winning indoor theme parks to family-friendly leisure experiences. Liam Findlay, CEO of Miral Destinations, said, 'Our ongoing collaboration with Miami Band has evolved into a cherished summer tradition that resonates with families across the region. With 'Bastanis,' we aim to celebrate the summer spirit — embracing time with loved ones, breaking away from daily routines, and immersing ourselves in moments of pure joy.' Findlay added, 'Miami Band's enduring appeal, paired with the dynamic energy of Yas Island, continues to create a powerful connection with our audiences. This campaign is more than a nostalgic musical revival; it's a call to experience summer to the fullest and create unforgettable memories with loved ones.' The campaign highlights Yas Island's position as the ultimate summer destination, featuring three award-winning indoor theme parks — Ferrari World Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi, and Warner Bros. World™ Yas Island, Abu Dhabi — along with the refreshing water adventures of Yas Waterworld Yas Island, Abu Dhabi. To complement these attractions, Yas Island offers a range of family-friendly hotels with exclusive summer deals, including the popular Kids Go Free promotion allowing families to enjoy tons of benefits, including free stay, play and dine for kids. 1/8 Yas Island Abu Dhabi x Miami Band Beyond its world-class theme parks, the campaign also highlights how Yas Island's layout makes it easy for families to explore its diverse offerings, including how: Yas Marina offers a lively mix of waterfront dining, nightlife, and leisure experiences. Yas Bay Waterfront delivers a vibrant social scene just steps from Etihad Arena, home to world-class concerts and global events. Shopping enthusiasts can indulge at Yas Mall, Abu Dhabi's largest retail destination, featuring a wide array of international brands and entertainment options. Yas Island boasts 10 world-class hotels, offering a range of luxury and family-friendly accommodations to suit every traveler. A complimentary luxury shuttle service Yas Express, which includes free Wi-Fi, families can take people from heart-pounding roller coasters to cooling off at a water park, then unwind with a meal overlooking the marina all in a single day. As the summer heats up, Yas Island Abu Dhabi, in partnership with Miami Band, continues to lead the region's seasonal celebrations. CREDITS: Client: Miral Destinations / Yas Island Abu Dhabi Experiential: Miami Band Media agency: Initiative Production house: Dejavu UAE PR: Weber Shandwick MENAT
Mid East Info
20-05-2025
- Business
- Mid East Info
Almosafer partners with Miral Destinations to drive tourism from Saudi Arabia and the region to Yas Island Abu Dhabi
The collaboration aims to leverage Almosafer's reach and expertise in the Kingdom to further elevate Abu Dhabi's status as a tourism hub Abu Dhabi, United Arab Emirates; May , 2025: Almosafer, the Middle East's leading travel brand, has announced a partnership with Miral Destinations, a subsidiary of Miral, to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer's consumer travel platforms. As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island's immersive experiences. This includes its award-winning theme parks – Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island – along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island's calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities. Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: 'Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia's robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi's reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.' Liam Findlay, CEO, Miral Destinations said: 'We're pleased to collaborate with Almosafer to welcome more Saudi travellers to Yas Island. Collaborations are key to our success across the global tourism stage, and we look forward to providing all our guests with a truly unforgettable experience. This partnership allows us to further position Yas Island as a must-visit destination, offering memorable moments for every visitor.' Miral Destinations is committed to inspiring and connecting people through the power of shared experiences. As a trusted destination partner, they strive to deliver memorable moments to guests across leisure, entertainment, tourism attractions and landmarks throughout Abu Dhabi and beyond. The UAE's rapidly growing prominence within the global travel ecosystem has made it a lucrative market for international travel and tourism companies. Almosafer's leading status in the regional travel sector has made it the go-to omnichannel travel brand for those seeking access to top-tier travel destinations. About Almosafer: Almosafer is the Middle East's leading travel brand offering consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings across state-of-the-art online platforms, call centre, WhatsApp and retail locations. Providing hotel booking options for over 1.5 million properties around the globe, flight bookings on over 450 airlines, domestic chalet and istiraha reservations, complete holiday packages, domestic activities, car rental, transfers, concierge planning services and more, Almosafer boasts various convenient booking solutions for any type of travel need. With the heritage of being a homegrown business and harnessing extensive experience in the region, the brand has developed a deep understanding of local travel needs, preferences and traveller segments. Tailored holiday packages for Saudi travellers, dedicated offers and deals, alongside one-on-one consultation across WhatsApp, a 24/7 call centre and in-branch travel advisors, add to the sense of personalised service only a local business such as Almosafer can provide, to help customers find richer and more memorable experiences wherever and whenever they travel. This personalised service, in addition to a simple payment process across the latest secure payment options, makes Almosafer the travel brand of choice for leisure trips, business travel, or family vacations with complex itineraries. Miral Destinations: Miral Destinations, a subsidiary of Miral, is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. The Miral Destinations umbrella encompasses the two key destinations; Yas Island, which is home to world-class theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. It is also home to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi and the thrilling Yas Marina Circuit home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Whereas Saadiyat Island is the middle east's most beautiful beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity. Miral Destinations aims to contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate's reputation as a global tourism hub.
Tourism Breaking News
20-05-2025
- Business
- Tourism Breaking News
Almosafer partners with Miral Destinations to drive tourism from Saudi Arabia and the region to Yas Island Abu Dhabi
Post Views: 8 Almosafer announced a partnership with Miral Destinations to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer's consumer travel platforms. As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island's immersive experiences. This includes its award-winning theme parks – Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island – along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island's calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities. Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: 'Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia's robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi's reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.' Liam Findlay, CEO, Miral Destinations said: 'We're pleased to collaborate with Almosafer to welcome more Saudi travellers to Yas Island. Collaborations are key to our success across the global tourism stage, and we look forward to providing all our guests with a truly unforgettable experience. This partnership allows us to further position Yas Island as a must-visit destination, offering memorable moments for every visitor.' Miral Destinations is committed to inspiring and connecting people through the power of shared experiences. As a trusted destination partner, they strive to deliver memorable moments to guests across leisure, entertainment, tourism attractions and landmarks throughout Abu Dhabi and beyond. The UAE's rapidly growing prominence within the global travel ecosystem has made it a lucrative market for international travel and tourism companies. Almosafer's leading status in the regional travel sector has made it the go-to omnichannel travel brand for those seeking access to top-tier travel destinations.
