Legendary Makeup Artist Dame Pat McGrath to Lead Louis Vuitton's Luxury Beauty Brand, La Beauté Louis Vuitton
Louis Vuitton has announced a thrilling expansion into the world of beauty this Fall, introducing its own high-end cosmetics line to compete with other luxury fashion brands.
While industry giants like Chanel, Dior, and Tom Ford have long dominated the cosmetics scene, Louis Vuitton is ready to make its mark with the launch of La Beauté Louis Vuitton, which will be overseen by none other than the legendary British makeup artist Pat McGrath.
McGrath, widely regarded as one of the most influential figures in the beauty world, will serve as the Creative Director of Cosmetics for the new line.
Her remarkable career and accolades have firmly established her as a powerhouse in the beauty industry. Notably, she was appointed as a Dame by Queen Elizabeth II in 2021, becoming the only makeup artist to ever receive such an honor.
McGrath's longstanding partnership with Louis Vuitton—having worked backstage at their fashion shows for over two decades—makes her the perfect fit for this groundbreaking project.
The collaboration has been highly anticipated, with McGrath bringing her expertise to the creation of the brand's debut products.
"Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,' McGrath shared in a press release. "The beauty universe is about so much more than just product and what we are creating here will unlock a new level in luxury beauty."
Amber Valletta, Linda Evangelista and Pat McGrath backstage in 2004. Getty Images
The makeup line, set to launch in Fall 2025, promises to deliver the finest products in the luxury beauty space.
The collection will include 55 lipsticks, 10 lip balms, and eight eye palettes, all designed with impeccable attention to detail. In true Louis Vuitton style, the collection will also feature leather accessories such as lipstick cases and miniature trunks to house the products.
Le Milano by Louis Vuitton, 1925.
This expansion into beauty is not just about cosmetics; it's about creating a "lifestyle beauty experience that extends beyond products," as McGrath puts it.
Petro Beccari, Chairman and CEO of Louis Vuitton, emphasized the strategic evolution of the brand's offerings.
"La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formulation and innovation," Beccari stated. "Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage."
McGrath has long been known for her ability to craft stunning, bold looks that have transformed the beauty industry.
From the early 2000s Dior runway shows to her iconic work for Maison Margiela, she has set the standard for what's possible in makeup artistry. With Pat McGrath Labs, her own beauty brand, McGrath has mastered the art of blending creativity with business acumen, and now she brings that expertise to Louis Vuitton.
In discussing her vision for La Beauté Louis Vuitton, McGrath explained her obsessive focus on perfection in product development.
"La Beauté Louis Vuitton is the absolute highest level of craftsmanship. With product development, I have always been obsessed with the smallest of details and the perfection needed in product texture…the precise application methods, just the right amount of pigment pay-off, and how products should make you feel," she shared with British Vogue.
Louis Vuitton's move into the beauty space follows a string of innovative projects that continue to redefine the luxury fashion landscape.
The brand has been breaking creative boundaries, from relaunching its celebrated Takashi Murakami collaboration to spotlighting global superstars like Zendaya and Lisa in its campaigns.
With La Beauté Louis Vuitton, the house is not just expanding its product range but is also creating an entirely new universe for beauty lovers. This highly anticipated line is expected to merge Louis Vuitton's renowned heritage with cutting-edge innovation, delivering a collection that will excite both luxury fashion enthusiasts and beauty aficionados alike. The beauty world will undoubtedly be watching as McGrath and Louis Vuitton prepare to unveil their stunning creations in the fall of 2025.
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