Latest news with #LaBeautéLouisVuitton
South China Morning Post
31-03-2025
- Entertainment
- South China Morning Post
8 unmissable fashion week beauty looks from the autumn/winter 2025 runways in Paris and Milan, from Louis Vuitton's glowing cheeks and Dior's V-shaped eyeliner, to Chanel's ‘black ribbon' lashes
It's not only the fashion that caught the eye at the 2025 autumn/winter ready-to-wear shows in Paris and Milan. The make-up too had plenty to offer style watchers, from drawn-on lashes to blushes in bold colours and even kabuki-inspired looks. Chanel Drawn-on lashes at Chanel. Photo: Handout Advertisement The models at Chanel sported smoky eyes with drawn-on lashes to recall the texture of a black ribbon. The dainty accessory was the collection's central motif, having appeared throughout the enormous set and on everything from bags and jackets to the models' hair. Products used to achieve this feathered look include the Le Volume de Chanel mascara, Stylo Yeux Waterproof kohl pencil (88 Noir Intense) and Signature de Chanel eyeliner pen (10 Noir). Louis Vuitton Drama and colour at Louis Vuitton. Photo: Handout Dame Pat McGrath, who was recently announced as the creative director of La Beauté Louis Vuitton – the maison's first ever cosmetics range – was the genius behind the striking make-up looks on the French label's runway. For instance, one model's face was adorned with a bold red lip and kabuki-inspired face paint in vibrant hues. We'd expect nothing less. Saint Laurent Bella Hadid for Saint Laurent. Photo: Reuters Beautifully bronzed cheeks were on the agenda at the Saint Laurent show, which took place in a panel-filled structure just below the Eiffel Tower. Models such as Bella Hadid flaunted a sun-kissed glow, complementing the rich jewel tones and extreme colour-blocking on the catwalk. The contrasting hues were favoured by the fashion house's namesake founder back in the day. Prada
Khaleej Times
14-03-2025
- Entertainment
- Khaleej Times
Louis Vuitton enters makeup world with Pat McGrath: Here's what to expect
If you're a beauty enthusiast, you've likely come across Pat McGrath Labs. If not, it's understandable, given that McGrath shies away from heavy marketing or citywide pop-ups like many beauty brands. Instead, her reputation alone propels her brand. Launched in 2015, Pat McGrath Labs quickly rose to fame for its high quality products and bold, creative aesthetics, celebrated for their rich pigmentation and longevity. For the past 20 years, life has been hectic for McGrath juggling three main responsibilities — her eponymous brand PatMcGrath Labs, creating backstage beauty looks for fashion weeks, and formulating beauty lines for equally well known luxury labels such as Armani, Dolce & Gabbana, and Gucci Beauty. It's great and much-awaited news for the beauty industry and beauty consumers to hear that French couturier Louis Vuitton is launching its first, much anticipated venture into make-up – La Beauté Louis Vuitton – with McGrath at the helm. Stepping into the newly-created role of creative director of cosmetics at the house, McGrath has been working on this special launch for the past four years. In a dialogue between Nicholas Ghesquière and McGrath, she reveals that her love for make-up was ignited by her mum, 'This starts for me as a child. My mum would force me to go and shop for make-up with her. We had a routine and it ended up being what I love doing. We'd start by looking at the Vogue patterns. I'd have to go and look at all the patterns with her… I was crying, I didn't want to do it.' she continues. 'So my whole life was this. Every week. Going to look at the patterns, going to look for the right fabric, going to look for the makeup. And most importantly, looking for pigments that were right for our skin colour. I was the youngest one and had to do it. Back then there were not too many pigments, they didn't exist.' she continues. 'My whole room, wardrobe and eventually life became a mood board. I have been doing this since I was five. Now this is my safe space.' Pat McGrath's ascent to becoming a dame is not just about her skill with a makeup brush but also her strategic collaborations that have redefined fashion runways and broadened the horizons of beauty. (She is also the only makeup artist to have received the title of 'Dame' from the late Queen Elizabeth II in 2021.) Among her most famous collaborations, her work with Prada stands out. McGrath has been the key makeup artist for Prada's runway shows for many years, setting beauty trends that resonate well beyond the fashion elite. Her ability to create looks that complement Prada's aesthetic while pushing the boundaries of mainstream makeup has been nothing short of revolutionary. Answering the obvious question, can both the brands co-exist? Pat reveals in a global exclusive to Vogue, 'Of course! La Beauté Louis Vuitton is the absolute highest level of craftsmanship. With product development, I have always been obsessed with the smallest details and the perfection needed in product texture... the precise application methods, just the right amount of pigment payoff, and how products should make you feel,' she says. 'Pushing boundaries in formula innovation and sensory exploration is part of my own brand's DNA. It can really lead to groundbreaking results and this new venture is no different.' Louis Vuitton may not have a beauty and skincare line as of now, but it launched the perfume line, 'Les Parfums Louis Vuitton' in September 2016. This marked the brand's significant entry into the fragrance market under the expertise of master perfumer Jacques Cavallier Belletrud. The launch reintroduced Louis Vuitton into the perfume industry after a long hiatus, with the brand having released its last scent in the early 20th century. The 2016 collection featured a range of seven fragrances, each designed to convey a journey and evoke emotions related to travel and exploration, themes deeply ingrained in Louis Vuitton's heritage. Creating collectibles Set to debut in 115 stores globally, La Beauté Louis Vuitton will redefine luxury beauty standards. For those of us who cherish every detail in our makeup, from the pigment to the packaging, this launch is not just exciting — it is said to be monumental. As a fashion journalist witnessing this historic moment, I can't help but feel that we're on the cusp of a new era in beauty, where heritage will meet modern beauty expectations from its customers. But what will truly set this launch apart are the bespoke leather goods designed to encase these beauties — lipstick cases and miniature trunks that echo the maison's iconic luggage pieces. These aren't designed to be only makeup products; they're collectibles, each imbued with the history and artistry of Louis Vuitton. And while the exact shades and packaging have yet to be revealed, McGrath lets us know that the LV signatures are very much present, and they will go beyond being inspired by the house's iconic vanity cases and trunks. 'It's about the art of living,' she explains. 'It's the textures of the leathers, the colours from the collections, the codes of the house – these have all been springboards to the imagination and every detail has been considered with the same level of artistry as the maison's most legendary creations.' It's safe to say that we can expect to cherish each piece as an heirloom, just as we would a Louis Vuitton trunk, a handbag or a piece from its ready-to-wear collection.
Express Tribune
06-03-2025
- Entertainment
- Express Tribune
Legendary Makeup Artist Dame Pat McGrath to Lead Louis Vuitton's Luxury Beauty Brand, La Beauté Louis Vuitton
Louis Vuitton has announced a thrilling expansion into the world of beauty this Fall, introducing its own high-end cosmetics line to compete with other luxury fashion brands. While industry giants like Chanel, Dior, and Tom Ford have long dominated the cosmetics scene, Louis Vuitton is ready to make its mark with the launch of La Beauté Louis Vuitton, which will be overseen by none other than the legendary British makeup artist Pat McGrath. McGrath, widely regarded as one of the most influential figures in the beauty world, will serve as the Creative Director of Cosmetics for the new line. Her remarkable career and accolades have firmly established her as a powerhouse in the beauty industry. Notably, she was appointed as a Dame by Queen Elizabeth II in 2021, becoming the only makeup artist to ever receive such an honor. McGrath's longstanding partnership with Louis Vuitton—having worked backstage at their fashion shows for over two decades—makes her the perfect fit for this groundbreaking project. The collaboration has been highly anticipated, with McGrath bringing her expertise to the creation of the brand's debut products. "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,' McGrath shared in a press release. "The beauty universe is about so much more than just product and what we are creating here will unlock a new level in luxury beauty." Amber Valletta, Linda Evangelista and Pat McGrath backstage in 2004. Getty Images The makeup line, set to launch in Fall 2025, promises to deliver the finest products in the luxury beauty space. The collection will include 55 lipsticks, 10 lip balms, and eight eye palettes, all designed with impeccable attention to detail. In true Louis Vuitton style, the collection will also feature leather accessories such as lipstick cases and miniature trunks to house the products. Le Milano by Louis Vuitton, 1925. This expansion into beauty is not just about cosmetics; it's about creating a "lifestyle beauty experience that extends beyond products," as McGrath puts it. Petro Beccari, Chairman and CEO of Louis Vuitton, emphasized the strategic evolution of the brand's offerings. "La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formulation and innovation," Beccari stated. "Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage." McGrath has long been known for her ability to craft stunning, bold looks that have transformed the beauty industry. From the early 2000s Dior runway shows to her iconic work for Maison Margiela, she has set the standard for what's possible in makeup artistry. With Pat McGrath Labs, her own beauty brand, McGrath has mastered the art of blending creativity with business acumen, and now she brings that expertise to Louis Vuitton. In discussing her vision for La Beauté Louis Vuitton, McGrath explained her obsessive focus on perfection in product development. "La Beauté Louis Vuitton is the absolute highest level of craftsmanship. With product development, I have always been obsessed with the smallest of details and the perfection needed in product texture…the precise application methods, just the right amount of pigment pay-off, and how products should make you feel," she shared with British Vogue. Louis Vuitton's move into the beauty space follows a string of innovative projects that continue to redefine the luxury fashion landscape. The brand has been breaking creative boundaries, from relaunching its celebrated Takashi Murakami collaboration to spotlighting global superstars like Zendaya and Lisa in its campaigns. With La Beauté Louis Vuitton, the house is not just expanding its product range but is also creating an entirely new universe for beauty lovers. This highly anticipated line is expected to merge Louis Vuitton's renowned heritage with cutting-edge innovation, delivering a collection that will excite both luxury fashion enthusiasts and beauty aficionados alike. The beauty world will undoubtedly be watching as McGrath and Louis Vuitton prepare to unveil their stunning creations in the fall of 2025.
Yahoo
06-03-2025
- Entertainment
- Yahoo
Yet Another Fashion House Is Launching a Makeup Collection
When you buy through links on our articles, Future and its syndication partners may earn a commission. Louis Vuitton is launching beauty. The news arrived today, March 5, just as Paris Fashion Week F/W '25 gathers steam for a week of shows. La Beauté Louis Vuitton will debut in fall of this year, joining the ranks of other prestige fashion houses who newly play in the makeup pond, like Celine, Valentino, Prada, Dries Van Noten, Carolina Herrera, and Gucci, as well as long-established beauty titans like Dior and Chanel. Dame Pat McGrath—known fondly as "Mother" to many in the beauty community—will join as Creative Director, Cosmetics. She's worked with the brand for over two decades, contributing many swoon-worthy makeup looks to LV runways, most notably flames on models' foreheads for the 2019 cruise collection and graphic David Bowie-esque looks to the 2016 resort show in Palm Springs. In a press release from the brand, McGrath states, "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary [craftsmanship], creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.' Louis Vuitton isn't entirely new to beauty, of course—the fragrances remain popular among perfume fans on TikTok especially. Nor is this the first time the brand has included makeup in its beauty offerings. In the 1920s, the brand designed powder compacts, brushes, and mirrors in addition to its signature cosmetics cases, along with the first fragrance, designed by Gaston-Louis Vuitton, which launched in 1927. Now, WWD reports that a whopping 55 lipsticks, ten lip balms, and eight eye palettes will come aboard later this year. Does the world need another luxury makeup brand? That's an argument for a different day. But high beauty, like high fashion, is about fantasy, and even with just a few images teasing the forthcoming collection, it appears that Louis Vuitton fans will be blessed with plenty of the iconic LV monogram, this time in pressed palette and lipstick bullet form. Who wouldn't feel extremely fancy pulling one of these products out of your bag at a party for everyone to see? Plus, the barrier to entry is certainly lower with beauty than with fashion, offering would-be connoisseurs a chance to finally participate in the glamorous world of Louis Vuitton. Only time will tell if the formulas themselves will feel notable and worth the (likely significant) splurge, but with Pat McGrath at the helm—she'll continue to run her namesake Pat McGrath Labs brand, so don't worry, Taylor Swift—I have a feeling that this launch will definitely be one to (s)watch.
Yahoo
05-03-2025
- Entertainment
- Yahoo
Louis Vuitton and Pat McGrath Have Created 55 Lipsticks, 10 Lip Balms and Eight Eye Palettes
Leave it to Louis Vuitton to find vivid links between makeup and travel as it introduces La Beauté Louis Vuitton this fall, with Pat McGrath as its new cosmetics creative director. To be sure, the initial product volley — 55 lipsticks, 10 lip balms and eight eye palettes — would be enough to fill a small trunk, the most emblematic product of the French luxury giant, which was established in 1854. More from WWD 'This Movement Is About Joy': Why Statement Beauty Is So Back Emma Stone Enlivens Oscars Glamour in Plunging Louis Vuitton Dress and Retro Short Hairdo for 2025 Red Carpet Best Makeup at the Oscars, From Demi Moore's Dewy Skin to Ariana Grande's Glossy Pink Lips Revealing the project to WWD in an interview, Vuitton chairman and chief executive officer Pietro Beccari said unique packaging, carrying cases and more will become part of what it's billing as a 'lifestyle beauty experience that extends beyond product.' However, the brand plans to venture into makeup step-by-step, with the initial products debuting in 116 doors in the first year. As with its introduction of perfume in 2016, Vuitton is directly controlling production, and distribution only through its global network of stores, which number more than 400. 'Every category that we enter, we try to do it in the best way,' Beccari said, explaining the choice of McGrath, one of the most celebrated makeup artists in the world, and one who shares Vuitton's devotion to the highest levels of quality, execution and innovation. Indeed, nearly four years of research and development went into the initial lip and eye colors. 'We took the time to develop incredible ranges, and new formulas,' Beccari explained. 'We like to come with something never seen before in terms of performance, in terms of long-lastingness, and in terms of colors.' He also described 'working without limits in terms of being able to get the best formulas, the best durability and the best ingredients.' The lipsticks, balms and eye shadows are still under wraps, and McGrath kept her camera off during a separate Zoom interview to help her resist her strong temptation to show off her handiwork. 'It's a beautiful collection. You will love it!' she exclaimed repeatedly. To be sure, the products will come loaded with storytelling. Beccari explained that the brand's initials LV, viewed as Roman numerals, represent 55 — hence the number of lipstick shades at launch. In addition, 'travel will be a story that we will tell with our colors and with the ingredients that you will find in our beauty products,' he said. 'This category will give us the chance to tell beautiful stories.' The executive, who has also been at the creative helm of Christian Dior Couture and Fendi — which, like Vuitton, are controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton — drew many analogies to Vuitton's venture into fragrance, in whose early days he was involved during his previous stint at Vuitton from 2006 to 2012. For example, Vuitton engaged master perfumer Jacques Cavallier-Belletrud — and precious plots of land in Grasse, France, an epicenter for flower cultivation — five years ahead of the first seven scents landing on counter. Beccari described vibrant business with Vuitton's perfume business, which grew by double-digits in 2024 and is tracking 'very high' double-digit gains so far in 2025. He didn't share precise figures but characterized volumes as 'surprisingly big.' The executive said word-of-mouth has been key to the category's success, achieved despite small advertising investments, and having not much more than a table display in some Vuitton boutiques. 'We really put a bet on the quality of the products,' he said, mentioning bottle and cap designs by the likes of star architect Frank Gehry and industrial design guru Marc Newson. 'So people buying the fragrance, being happy or being asked in the hall, 'What are you wearing?' That's the best route to long-term success.' Vuitton now counts 30 references in fragrances, with Imagination, L'Immensité, Ombre Nomade and Attrape-Rêves among bestsellers. 'We sell only in our stores,' Beccari noted. 'So by having a very small distribution and doing the figures that we do gives us the courage to extend from perfume to other cosmetic categories. 'We allow ourselves to do something never seen before, investing in the formulas, investing in innovation, and doing something that probably others cannot afford to do in terms of formulas, but also in terms of packaging innovation,' he said. 'We really made sure that we have the best, state of the art, with the best creative director in Pat.' Vuitton relied on the vast network of laboratories and production facilities at parent LVMH, whose perfumes and cosmetics division spans such brands as Guerlain, Parfums Christian Dior, Maison Francis Kurkdjian, Aqua di Parma and Make Up For Ever. Organic sales in the division gained 4 percent last year to 8.42 billion euros. Beccari highlighted that Vuitton introduced its first fragrances almost a century ago, referring to Heures d'Absence from 1927 and Je, Tu, Il from 1928. Around the same time, the luxury house introduced beauty brushes, powder compacts, mirrors and vanity cases. Among exceptional examples in Vuitton's archives are Le Milano, a vanity kit made for soprano Marthe Chenel, and a toiletry case for Polish composer Ignacy Jan Paderewski. As with previous category launches, Beccari said the house is taking a long-term view with La Beauté Louis Vuitton. 'We give ourselves the time to establish these lines with success,' he said. 'Beauty is a large category, so we will have many more launches foreseen in the next five years, covering all categories.' Best known for its monogram handbags, Vuitton introduced ready-to-wear in 1998, watches in 2002, a fine jewelry collection in 2001, eyewear in 2005, high jewelry in 2008 with artistic director Francesca Amfitheatrof, and travel-inspired furniture and design items, known as Objets Nomades, in 2012. Asked about its lifestyle ambitions around beauty, Beccari said 'we will have the possibility of extending the beauty experience to all our best clients during all the events that we do for them.' In addition, he said beauty launches will be accompanied by ancillary products, including carry cases, containers and small leather goods. 'Entering new categories is about being present wherever the client goes, and beauty is part of the life of every woman,' he said. McGrath is certainly no stranger to Vuitton, having done makeup looks for Nicolas Ghesquière since he arrived as the brand's artistic director of women's collections in 2014. More recently, she has collaborated with Pharrell Williams, who came on board as men's creative director in 2023. 'It's a true honor. I'm just so excited,' McGrath said during the interview. 'At Vuitton, beauty follows that same ethos: design that is meticulously crafted, and deeply intentional.' McGrath said she's been testing all of the new Vuitton formulas backstage and 'all over the place' to 'make sure that the storytelling, the light, the texture, the emotion are there in these high-performance products.' To be sure, the brand's travel legacy gets her dreaming. 'For me, Vuitton is luxury in motion — always evolving, always pushing forward, and beauty follows that same philosophy. It's a personal journey of exploration. It's made to move with you in your everyday life,' she said. McGrath had to hold herself back not to reveal too much about the products. 'It's very refined, very elevated,' she hinted. 'It really follows the same dedication of artistry, craftsmanship, and material excellence… Louis Vuitton has legendary materials, signature color codes, and sculptural elegance. It's a lifestyle brand.' To wit, the beauty products were 'designed with the house's DNA in mind,' she said, mentioning elements like the patina of the brass hardware on trunks. 'From the day I started, I could see it. 'If you think about it, Louis Vuitton revolutionized travel. It's now going to revolutionize beauty,' she said. 'Every color, every texture, every formulation is crafted with the precision and artistry you know that defines the house… It's a very, very different launch in beauty. It's much wider. 'This is beauty as an object of desire. It's a collector's piece,' she teased, describing a lipstick as an icon. 'It gives you the feeling of a bag or a trunk,' she said. 'It represents confidence. It represents style. You know, you're going to travel and take it everywhere with you.' Asked about her ambitions for La Beauté Louis Vuitton in an already crowded cosmetics market, McGrath shot back: 'You know, as a woman with 80 trunks of makeup, it's not crowded enough. 'To redefine luxury, to create something exquisite, meaningful and timeless, there's always room,' she said. 'All age groups are obsessed with beauty. I think this is just the beginning for beauty. There's a lot more space and a lot more room for newness.' Best of WWD The Best Makeup in Grammys History: Kim Kardashian, Miley Cyrus, Cher and More Iconic Red Carpet Looks A Look Back at Grammys Best Makeup on the Red Carpet: Beyonce, Dua Lipa and More Photos The Best Eyeliner Brand According to Stacey Bendet, Queen of the Black Smokey Eye
