Louis Vuitton drops first-ever makeup collection with $160 lipstick & $250 eyeshadow, fans react to steep prices
Lipsticks and lip balms collection
The lipstick collection features 55 shades, split between 27 creamy and 28 matte finishes. The number 55 is a nod to Louis Vuitton's initials, LV, which also represent 55 in Roman numerals. The lipsticks are made using upcycled waxes from rose, jasmine, and mimosa flowers, as well as moisturizing shea butter and hyaluronic acid. Each lipstick comes in refillable packaging for sustainability, and a signature scent by LV's master perfumer Jacques Cavallier-Belletrud includes mimosa, jasmine, and rose notes.
The LV Baume lip balms feature ten shades, also with shea butter and hyaluronic acid. Signature hues include 051 Monogram Touch, a sheer version of Monogram Rouge; 030 Tender Bliss, a pink pearl shade; and 020 Rose Essentiel, a soft rosy color with subtle hints of mint and raspberry.
Eyeshadow palettes
The collection includes eight eyeshadow palettes, each with four shades. Each palette offers three everyday colors and one standout shade, in finishes ranging from matte to glitter. Some highlighted palettes are 896 Monogram Rouge, featuring red, brown, and caramel tones; 150 Beige Momento, inspired by Louis Vuitton leather; and 250 Nude Mirage, offering neutral rosy shades.
Prices and fan reactions
Lipsticks and balms are priced at $160, with refills starting at $70. Eyeshadow palettes cost around $250, with refills at $90. Diet Prada, the prominent Instagram fashion watchdog, highlighted the high prices of the collection in a recent post, which quickly drew a flood of comments from followers.
One user wrote, 'There is absolutely no reason for a lipstick to cost $160. Not even if it was laced with gold.' Another user wrote, 'And once you put it on your face, who can tell it is LV? You're not going to walk around holding the damn palette.'
Some questioned the need for luxury makeup, saying, 'As much as I love makeup, I'm also aware that no one, not one single person, needs a lipstick over $25.' The drugstore ones for $10 do the trick just fine. All these brands are cash-grabbing women to give the illusion that if you carry a brand-name lipstick, you're somewhat of an elite status.'
Other users criticized the trend, with one noting, 'Every time another luxury brand launches makeup, it just feels like a thinly veiled money grab trying to capitalize on the lipstick effect, and honestly, I just refuse to fall for it.'
The collection will be available on louisvuitton.com from August 29.
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