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Tatler Asia
a day ago
- Entertainment
- Tatler Asia
Louis Vuitton unveils La Beauté Louis Vuitton with legendary makeup guru Pat McGrath at its helm
Above At the heart of La Beauté Louis Vuitton lies 55 shades of lipstick expression: a subtle and ingenious nod to the Roman numerals for LV Above Every single shade uniquely crafted and selected by Pat McGrath are meant to be all-at-once universally flattering but brilliantly visionary 'Make-up is culture. It's power. Its presence. And it's personal. Luxury in make-up is about performance, craftsmanship, and sensoriality. It's about textures that feel exquisite, colors that captivate, and formulas that perform flawlessly." - Pat McGrath - Above The lipstick range offers two exquisite finishes, each delivering richly pigmented colour: matt and satin Above Industrial designer Konstantin Grcic brings architectural clarity to the design of the La Beauté Louis Vuitton range For a house that has crafted exquisite leather goods dedicated to the art of beauty since its inception, this expansion is a natural, albeit highly anticipated, evolution. Louis Vuitton's journey began in 1854 with bespoke vanity cases designed to protect a lady's most delicate toiletries. By the 1920s, this had blossomed into luxurious powder compacts, ornate brushes and elegant mirrors, cementing the Maison's place in the boudoirs of the world's most discerning clientele. Masterpieces like the 'Le Milano', a marvel of leatherwork and goldsmithery from 1925, and the custom toiletry cases for soprano Marthe Chenal and composer Ignacy Jan Paderewski, are living proof of a long-held commitment to beauty. Read also: 5 tailored dining experiences by fashion's most stylish brands Above This rich heritage of practicality and elegance continues to inspire the La Beauté Louis Vuitton collection. 'True luxury is when every detail is considered—from the way the pigment melts into the skin to the way a lipstick feels in your hand. It's the fusion of artistry and technology, of heritage and innovation.' - Pat McGrath - Above Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton More recently, the global success of Les Parfums Louis Vuitton—with scents like L'Immensité, Ombre Nomade, Imagination and Attrape-Rêves becoming modern classics among its 30 fragrance references—proved the Maison's innate ability to capture emotion and elegance in a bottle. Now, that same savoir-faire is being applied to colour and texture. Photo 1 of 4 The LV Ombres collection introduces a new language for the eyes Photo 2 of 4 The collection explores six finishes, from ultra-matt to gleaming glitter, allowing for transformation at every glance, from soft-sculpting to boldly cinematic Photo 3 of 4 Each LV Ombres palette is more than colour - the haute formulation has been composed of meticulously selected ingredients, embodying Louis Vuitton's innovative approach to beauty Photo 4 of 4 Each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist This new universe is uniquely positioned, weaving together the pillars of the house: the art of storytelling, the art of travel and the art of living. Product names will invite exploration, honouring the Maison's rich history and iconic codes. The art of travel, central to Louis Vuitton's identity, is honoured through a range of exquisite, dedicated leather goods. Imagine a lipstick pouch in the iconic Monogram canvas or a miniature trunk designed to house your favourite shades—transforming a daily ritual into an act of pure luxury. Culminating this vision is the art of living, embodied by a handcrafted vanity trunk, a modern heirloom combining heritage craftsmanship with a unique beauty experience for clients and friends of the Maison. Above The vivid hues are designed to glide seamlessly onto the skin Under McGrath's visionary guidance, the debut collection promises meticulous attention to formula and innovation, with all production based in France. The initial launch will feature 55 lipsticks—a nod to the Roman numeral LV—along with 10 nourishing lip balms and eight eyeshadow palettes, each containing a quartet of sublime colours. Above La Beauté Louis Vuitton is a story that goes beyond the products themselves and represents the This is more than just makeup; it is the Louis Vuitton legacy, distilled into objects of desire that are both timeless and utterly of the moment. Mark your calendars: La Beauté Louis Vuitton will be available online on August 25 and in-store on August 29, 2025. In the Philippines, it will be exclusively available at Louis Vuitton's store in Greenbelt 3. The wait, we suspect, will be well worth it. NOW READ: Lipstick Day 2025: 21 best lip products for long-lasting colour and hydration 8 best sunscreens to use for ultimate sun protection Foundation for change: How make-up can be used for activism, cultural reclamation and empowerment
Express Tribune
06-03-2025
- Entertainment
- Express Tribune
Legendary Makeup Artist Dame Pat McGrath to Lead Louis Vuitton's Luxury Beauty Brand, La Beauté Louis Vuitton
Louis Vuitton has announced a thrilling expansion into the world of beauty this Fall, introducing its own high-end cosmetics line to compete with other luxury fashion brands. While industry giants like Chanel, Dior, and Tom Ford have long dominated the cosmetics scene, Louis Vuitton is ready to make its mark with the launch of La Beauté Louis Vuitton, which will be overseen by none other than the legendary British makeup artist Pat McGrath. McGrath, widely regarded as one of the most influential figures in the beauty world, will serve as the Creative Director of Cosmetics for the new line. Her remarkable career and accolades have firmly established her as a powerhouse in the beauty industry. Notably, she was appointed as a Dame by Queen Elizabeth II in 2021, becoming the only makeup artist to ever receive such an honor. McGrath's longstanding partnership with Louis Vuitton—having worked backstage at their fashion shows for over two decades—makes her the perfect fit for this groundbreaking project. The collaboration has been highly anticipated, with McGrath bringing her expertise to the creation of the brand's debut products. "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,' McGrath shared in a press release. "The beauty universe is about so much more than just product and what we are creating here will unlock a new level in luxury beauty." Amber Valletta, Linda Evangelista and Pat McGrath backstage in 2004. Getty Images The makeup line, set to launch in Fall 2025, promises to deliver the finest products in the luxury beauty space. The collection will include 55 lipsticks, 10 lip balms, and eight eye palettes, all designed with impeccable attention to detail. In true Louis Vuitton style, the collection will also feature leather accessories such as lipstick cases and miniature trunks to house the products. Le Milano by Louis Vuitton, 1925. This expansion into beauty is not just about cosmetics; it's about creating a "lifestyle beauty experience that extends beyond products," as McGrath puts it. Petro Beccari, Chairman and CEO of Louis Vuitton, emphasized the strategic evolution of the brand's offerings. "La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formulation and innovation," Beccari stated. "Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage." McGrath has long been known for her ability to craft stunning, bold looks that have transformed the beauty industry. From the early 2000s Dior runway shows to her iconic work for Maison Margiela, she has set the standard for what's possible in makeup artistry. With Pat McGrath Labs, her own beauty brand, McGrath has mastered the art of blending creativity with business acumen, and now she brings that expertise to Louis Vuitton. In discussing her vision for La Beauté Louis Vuitton, McGrath explained her obsessive focus on perfection in product development. "La Beauté Louis Vuitton is the absolute highest level of craftsmanship. With product development, I have always been obsessed with the smallest of details and the perfection needed in product texture…the precise application methods, just the right amount of pigment pay-off, and how products should make you feel," she shared with British Vogue. Louis Vuitton's move into the beauty space follows a string of innovative projects that continue to redefine the luxury fashion landscape. The brand has been breaking creative boundaries, from relaunching its celebrated Takashi Murakami collaboration to spotlighting global superstars like Zendaya and Lisa in its campaigns. With La Beauté Louis Vuitton, the house is not just expanding its product range but is also creating an entirely new universe for beauty lovers. This highly anticipated line is expected to merge Louis Vuitton's renowned heritage with cutting-edge innovation, delivering a collection that will excite both luxury fashion enthusiasts and beauty aficionados alike. The beauty world will undoubtedly be watching as McGrath and Louis Vuitton prepare to unveil their stunning creations in the fall of 2025.
