Louis Vuitton unveils La Beauté Louis Vuitton with legendary makeup guru Pat McGrath at its helm
Above Every single shade uniquely crafted and selected by Pat McGrath are meant to be all-at-once universally flattering but brilliantly visionary
'Make-up is culture. It's power. Its presence. And it's personal. Luxury in make-up is about performance, craftsmanship, and sensoriality. It's about textures that feel exquisite, colors that captivate, and formulas that perform flawlessly."
- Pat McGrath -
Above The lipstick range offers two exquisite finishes, each delivering richly pigmented colour: matt and satin
Above Industrial designer Konstantin Grcic brings architectural clarity to the design of the La Beauté Louis Vuitton range
For a house that has crafted exquisite leather goods dedicated to the art of beauty since its inception, this expansion is a natural, albeit highly anticipated, evolution. Louis Vuitton's journey began in 1854 with bespoke vanity cases designed to protect a lady's most delicate toiletries. By the 1920s, this had blossomed into luxurious powder compacts, ornate brushes and elegant mirrors, cementing the Maison's place in the boudoirs of the world's most discerning clientele. Masterpieces like the 'Le Milano', a marvel of leatherwork and goldsmithery from 1925, and the custom toiletry cases for soprano Marthe Chenal and composer Ignacy Jan Paderewski, are living proof of a long-held commitment to beauty.
Read also: 5 tailored dining experiences by fashion's most stylish brands
Above This rich heritage of practicality and elegance continues to inspire the La Beauté Louis Vuitton collection.
'True luxury is when every detail is considered—from the way the pigment melts into the skin to the way a lipstick feels in your hand. It's the fusion of artistry and technology, of heritage and innovation.'
- Pat McGrath -
Above Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton
More recently, the global success of Les Parfums Louis Vuitton—with scents like L'Immensité, Ombre Nomade, Imagination and Attrape-Rêves becoming modern classics among its 30 fragrance references—proved the Maison's innate ability to capture emotion and elegance in a bottle. Now, that same savoir-faire is being applied to colour and texture.
Photo 1 of 4 The LV Ombres collection introduces a new language for the eyes
Photo 2 of 4 The collection explores six finishes, from ultra-matt to gleaming glitter, allowing for transformation at every glance, from soft-sculpting to boldly cinematic
Photo 3 of 4 Each LV Ombres palette is more than colour - the haute formulation has been composed of meticulously selected ingredients, embodying Louis Vuitton's innovative approach to beauty
Photo 4 of 4 Each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist
This new universe is uniquely positioned, weaving together the pillars of the house: the art of storytelling, the art of travel and the art of living. Product names will invite exploration, honouring the Maison's rich history and iconic codes. The art of travel, central to Louis Vuitton's identity, is honoured through a range of exquisite, dedicated leather goods. Imagine a lipstick pouch in the iconic Monogram canvas or a miniature trunk designed to house your favourite shades—transforming a daily ritual into an act of pure luxury. Culminating this vision is the art of living, embodied by a handcrafted vanity trunk, a modern heirloom combining heritage craftsmanship with a unique beauty experience for clients and friends of the Maison.
Above The vivid hues are designed to glide seamlessly onto the skin
Under McGrath's visionary guidance, the debut collection promises meticulous attention to formula and innovation, with all production based in France. The initial launch will feature 55 lipsticks—a nod to the Roman numeral LV—along with 10 nourishing lip balms and eight eyeshadow palettes, each containing a quartet of sublime colours.
Above La Beauté Louis Vuitton is a story that goes beyond the products themselves and represents the
This is more than just makeup; it is the Louis Vuitton legacy, distilled into objects of desire that are both timeless and utterly of the moment.
Mark your calendars: La Beauté Louis Vuitton will be available online on August 25 and in-store on August 29, 2025. In the Philippines, it will be exclusively available at Louis Vuitton's store in Greenbelt 3. The wait, we suspect, will be well worth it.
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Tatler Asia
a day ago
- Tatler Asia
Louis Vuitton unveils La Beauté Louis Vuitton with legendary makeup guru Pat McGrath at its helm
Above At the heart of La Beauté Louis Vuitton lies 55 shades of lipstick expression: a subtle and ingenious nod to the Roman numerals for LV Above Every single shade uniquely crafted and selected by Pat McGrath are meant to be all-at-once universally flattering but brilliantly visionary 'Make-up is culture. It's power. Its presence. And it's personal. Luxury in make-up is about performance, craftsmanship, and sensoriality. It's about textures that feel exquisite, colors that captivate, and formulas that perform flawlessly." - Pat McGrath - Above The lipstick range offers two exquisite finishes, each delivering richly pigmented colour: matt and satin Above Industrial designer Konstantin Grcic brings architectural clarity to the design of the La Beauté Louis Vuitton range For a house that has crafted exquisite leather goods dedicated to the art of beauty since its inception, this expansion is a natural, albeit highly anticipated, evolution. Louis Vuitton's journey began in 1854 with bespoke vanity cases designed to protect a lady's most delicate toiletries. By the 1920s, this had blossomed into luxurious powder compacts, ornate brushes and elegant mirrors, cementing the Maison's place in the boudoirs of the world's most discerning clientele. Masterpieces like the 'Le Milano', a marvel of leatherwork and goldsmithery from 1925, and the custom toiletry cases for soprano Marthe Chenal and composer Ignacy Jan Paderewski, are living proof of a long-held commitment to beauty. Read also: 5 tailored dining experiences by fashion's most stylish brands Above This rich heritage of practicality and elegance continues to inspire the La Beauté Louis Vuitton collection. 'True luxury is when every detail is considered—from the way the pigment melts into the skin to the way a lipstick feels in your hand. It's the fusion of artistry and technology, of heritage and innovation.' - Pat McGrath - Above Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton More recently, the global success of Les Parfums Louis Vuitton—with scents like L'Immensité, Ombre Nomade, Imagination and Attrape-Rêves becoming modern classics among its 30 fragrance references—proved the Maison's innate ability to capture emotion and elegance in a bottle. Now, that same savoir-faire is being applied to colour and texture. Photo 1 of 4 The LV Ombres collection introduces a new language for the eyes Photo 2 of 4 The collection explores six finishes, from ultra-matt to gleaming glitter, allowing for transformation at every glance, from soft-sculpting to boldly cinematic Photo 3 of 4 Each LV Ombres palette is more than colour - the haute formulation has been composed of meticulously selected ingredients, embodying Louis Vuitton's innovative approach to beauty Photo 4 of 4 Each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist This new universe is uniquely positioned, weaving together the pillars of the house: the art of storytelling, the art of travel and the art of living. Product names will invite exploration, honouring the Maison's rich history and iconic codes. The art of travel, central to Louis Vuitton's identity, is honoured through a range of exquisite, dedicated leather goods. Imagine a lipstick pouch in the iconic Monogram canvas or a miniature trunk designed to house your favourite shades—transforming a daily ritual into an act of pure luxury. Culminating this vision is the art of living, embodied by a handcrafted vanity trunk, a modern heirloom combining heritage craftsmanship with a unique beauty experience for clients and friends of the Maison. Above The vivid hues are designed to glide seamlessly onto the skin Under McGrath's visionary guidance, the debut collection promises meticulous attention to formula and innovation, with all production based in France. The initial launch will feature 55 lipsticks—a nod to the Roman numeral LV—along with 10 nourishing lip balms and eight eyeshadow palettes, each containing a quartet of sublime colours. Above La Beauté Louis Vuitton is a story that goes beyond the products themselves and represents the This is more than just makeup; it is the Louis Vuitton legacy, distilled into objects of desire that are both timeless and utterly of the moment. Mark your calendars: La Beauté Louis Vuitton will be available online on August 25 and in-store on August 29, 2025. In the Philippines, it will be exclusively available at Louis Vuitton's store in Greenbelt 3. The wait, we suspect, will be well worth it. NOW READ: Lipstick Day 2025: 21 best lip products for long-lasting colour and hydration 8 best sunscreens to use for ultimate sun protection Foundation for change: How make-up can be used for activism, cultural reclamation and empowerment
Tatler Asia
18-07-2025
- Tatler Asia
Happy birthday, Priyanka Chopra Jonas: Here are her 9 iconic jewellery moments
2. 140 diamond carats to remember Above Bulgari debuted its new high jewelry collection at the Baths of Diocletian in Rome, a celebration marking the brand's 140th anniversary (Photo: Instagram / @bvlgari) At Bulgari's 140th anniversary celebration in 2024, Chopra Jonas dazzled in what is considered the Roman maison's most precious creation to date: the Serpenti Aeterna necklace. Valued at a staggering US$43 million, the snaking diamond choker was crafted from a 200-carat rough diamond into seven pear-shaped stones totalling 140 carats—one for each year of the brand's history. Designed by jewellery creative director Lucia Silvestri, the necklace took 2,800 hours to complete and was the centrepiece of a celebratory Aeterna collection unveiled at Rome's historic Baths of Diocletian. Bulgari's CEO Jean-Christophe Babin fittingly called it 'the necklace of the century.' 3. A classy Cannes debut Above Priyanka Chopra wore a bespoke Roberto Cavalli off-shoulder gown for her first appearance at the Cannes Film Festival (Photo: Instagram / @priyankachopra) Priyanka Chopra made a dazzling debut at the 2019 Cannes Film Festival by bringing a modern twist to Old Hollywood beauty. Attending as a guest of Chopard, she paired her strapless embellished dress with a striking set of long silver statement earrings. Shaped like delicate leaves, the retro earrings featured a hammered texture that added a subtle sparkle to the look. 4. A traditional wedding in style Above Close-up of Priyanka Chopra Jonas's Hindu wedding attire (Photo: Instagram / @shadimandap) Above Priyanka Chopra and Nick Jonas had two wedding ceremonies to honour both of their cultural backgrounds (Photo: Instagram / @shadimandap) For her Hindu wedding ceremony in 2018 with husband Nick Jonas, Chopra Jonas paid tribute to her heritage in a custom-made red lehenga by Indian designer Sabyasachi that took 110 embroiderers from Kolkata, India, 3,720 hours to create. The intricate ensemble was complemented by a statement necklace, also by Sabyasachi, inspired by the opulence of Mughal-era jewellery. The multi-layered necklace featured an exquisite cocktail of uncut diamonds, emeralds and Japanese cultured pearls set in 22-carat gold. Chopra completed the look with traditional Indian bridal adornments, including a haath phool, a 16-carat maang tikka (head jewellery), a kamarbandh (belt-like jewellery), chura (bangles), and kaleeras (dangling accessories on bangles), along with pear-shaped diamond earrings and a nose ring. 5. A Tiffany love story Above Priyanka Chopra confirmed reports that she is engaged to Nick Jonas in a selfie with Bollywood actor Raveena Tandon (Photo: Instagram / @officialraveenatandon) Above Priyanka Chopra Jonas shows off her engagement ring in a Thanksgiving picture she posted on Instagram (Photo: Instagram / @priyankachopra) Give her breakfast, lunch and dinner at Tiffany's. While Chopra Jonas didn't have a specific engagement ring style in mind, she always knew it had to come from one brand: Tiffany & Co. Just two months after they began dating, Nick Jonas famously shut down the jeweller's New York flagship store in July 2018 to pick the perfect ring. He proposed with a timeless custom design featuring a 5-carat cushion-cut diamond with tapered baguette diamonds on each side, set on a platinum band. Estimated at around $300,000, Chopra Jonas showed off the diamond ring for the first time in a selfie with friend and fellow Bollywood actor Raveena Tandon on Instagram. 6. A Swarovski fantasy Above Priyanka Chopra Jonas at her second Met Gala in 2018 (Photo: Instagram / @priyankachopra) Chopra Jonas's sartorial flair was on full display when she embraced the 'Heavenly Bodies: Fashion and the Catholic Imagination' Met Gala theme in 2018 in a custom Ralph Lauren crimson velvet gown topped with an embellished gold chain mail coif reminiscent of a medieval knight. Crafted entirely by hand with Swarovski crystals, meticulous beadwork and over 250 hours of embroidery, the ornate hood stole the show. In a red-carpet interview, Chopra Jonas revealed that the embroidery was done in India, allowing her two worlds—Western and Hindu—to collide. She completed the ensemble with subtle Cartier jewellery, letting the craftsmanship speak for itself. 7. A royal affair Above Priyanka Chopra Jonas stunned in a lavender Vivienne Westwood skirt and blazer combo paired with a classy hat (Photo: Instagram / @viviennewestwood) Above Close-up of Priyanka Chopra Jonas's earrings (Photo: Instagram / @viviennewestwood) Chopra Jonas took a break from her tight work schedule for her close friend Meghan Markle's big day. For Meghan and Prince Harry's royal wedding in 2018, she accessorised her all-puruple ensemble with a pair of sculptural diamond earrings by Lorraine Schwartz. Featuring a bold, multi-pointed geometric star design, the statement earrings lent a distinctly contemporary edge to her otherwise classic look. 8. A sparkly Golden Globes debut Above Priyanka Chopra Jonas and Jeffrey Dean Morgan at the 2017 Golden Globes (Photo: Instagram / @goldenglobes) Priyanka Chopra made a dazzling debut at her first Golden Globe Awards in 2017, turning heads with a 45-carat diamond drop necklace by Lorraine Schwartz. Featuring an emerald-cut pendant, the statement piece played up the plunging neckline of her bespoke gold Ralph Lauren gown, striking a perfect balance between elegance and red carpet drama. 9. The crown that started it all Above In 2000, Priyanka Chopra Jonas was the fifth Indian woman to win the title (Photo: Instagram / @tgpc_official) Priyanka Chopra rose to fame with her Miss World win in 2000, when she was just 18 years old, marking the beginning of a storied career that would take her from pageantry to the silver screen and eventually to global stardom. On winning the title, Chopra Jonas adorned the iconic Miss World crown, famously known as the 'Blue Crown'. Crafted from white gold and adorned with diamonds, sapphires and turquoise stones, the crown is estimated to be worth millions.
Tatler Asia
06-07-2025
- Tatler Asia
Decoding the strategy behind the 'handshake' between Louis Vuitton and Real Madrid
Above The spirit of sport threads its way through many of Louis Vuitton's collections (photo: Louis Vuitton) The spirit of sport threads its way through many of Louis Vuitton's collections. Pharrell Williams' Spring/Summer 2025 offering, for instance, radiates football energy. Just months earlier, in August 2024, Real Madrid's Jude Bellingham was named a Friend of the House. Meanwhile, sightings of players carrying the brand's luggage hinted at a deeper collaboration in the works. On 13 June, both fashion lovers and Real Madrid fans finally received the long-awaited confirmation. Read more: Prodigy Quang Duong—I believe pickleball will surpass tennis Above With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport (photo: Louis Vuitton) With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport. The once-declarative phrase Victory travels in Louis Vuitton, inscribed on trophy trunks, is now woven into each garment, worn close to the skin. No longer merely attire, the designs reflect a philosophy cut from natural Vachetta leather, sculpted to contour the athlete's form, and paired with LV Soft shoes that move in harmony with the pitch. The travel range is equally elevated: the Horizon 55 cabin trolley, the Keepall, the Christopher backpack, all cloaked in the maison's iconic Monogram canvas. Each element, from the white and yellow stripes drawn from Real Madrid's colours to the exclusive 'RM' insignia in the Mon Monogram line, is considered with the utmost care. However, what is worth noting is not the commercial value. The Real Madrid x Louis Vuitton Formal Capsule Collection was not created for mass consumption, but rather as a moment for two iconic empires to come together and shine. A symbol of victory is no longer confined to a trophy: it has become a statement of style, a declaration of intent, a way of life. Above The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue (photo: Louis Vuitton) The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue. Instead, it was staged at the heart of Madrid, inside the legendary Santiago Bernabéu stadium. There, beneath the floodlights and rich history, Éder Militão, Dani Carvajal, Vinícius Júnior, Thibaut Courtois and Kylian Mbappé appeared not in their kits, but in sharply tailored Louis Vuitton suits. In that instant, the Bernabéu fell into a rare hush, as it morphed from iconic football ground to an unexpected runway, where elegance and performance found common ground. Pietro Beccari, CEO of Louis Vuitton, remarked: 'Louis Vuitton and Real Madrid share the fundamental values that have brought them to the top.' A shared pursuit of greatness, a dedication to excellence, and an identity that defies imitation. Above Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel (photo: Louis Vuitton) As part of this alliance, Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel. Looking ahead, the maison will unveil a bespoke wardrobe for the club's athletes, created under the vision of Pharrell Williams, Louis Vuitton's men's creative director. The vision behind the 'handshakes' between luxury fashion and sports Above Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture (photo: Louis Vuitton) Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture. With Louis Vuitton appointed as the 'official tailor' of Real Madrid, this union marks a significant chapter in the ongoing dialogue between the two worlds. One could even point to 1913 as the origin, when Gabrielle Chanel opened a boutique in Deauville offering jersey sportswear. Soon after, designers like Jean Patou and Jeanne Lanvin began working with jersey, a fabric once reserved for rugby gear. Since then, the use of materials such as elastane and polyester, along with styles like joggers and trainers, has propelled sportswear into everyday wardrobes. Athleisure, once a niche blend, is now firmly embedded in consumer culture. Above Michael Burke, CEO of Louis Vuitton, beside the 2015 America's Cup trophy case in Portsmouth (photo: Louis Vuitton) In recent years, however, a more profound shift has emerged. Sport is no longer merely borrowing from luxury; fashion houses are entering the arena with intent, shaping, influencing, and redefining the game. Dior Men designed the formalwear for Paris Saint-Germain (PSG) in 2021. Prada outfitted the Chinese women's team at the 2023 World Cup. And now, Louis Vuitton steps onto the pitch with Real Madrid. Above Dior designed formalwear for the Paris Saint-Germain (PSG) team in 2021 (photo: PSG) What once looked like a fleeting trend is now being recognised as a deliberate strategy. With the luxury market facing slower growth, consumer fatigue, and the challenge of younger audiences, sport, particularly football, has become a potent avenue for expansion. According to the Football Market Size & Growth Analysis report, the global football market was valued at approximately USD 32.37 billion in 2023. Projections suggest this figure will rise from USD 33.56 billion in 2024 to USD 50 billion by 2035, with a compound annual growth rate (CAGR) of around 3.69 per cent between 2025 and 2035. Above Prada designs uniforms for China's women's team at the 2023 World Cup (photo: Prada) On a broader scale, football is shaping powerful cultural moments through fierce rivalries, massive global followings, and tight-knit fan communities amplified by social media. In a world fragmented by algorithms and fleeting consumer attention, sport remains one of the few genuine 'shared spaces' where brands can participate in a meaningful and enduring way. Above French footballer Kylian Mbappé becomes Dior's global ambassador in 2021 (photo: Dior) Beyond commercial metrics, the bond between fashion and sport has evolved into something richer, where culture, emotion and identity seamlessly intertwine. It is no longer simply a matter of strategic partnership, but a subtle mastery of crowd psychology—a reflection of our modern pace of life, in which audiences long to connect, to feel, to be present in every pulse of the moment. Eric Biones, CEO of Journal du Luxe, once remarked: 'Sporting events are real experiences that can pull fans away from their screens.' His insight speaks not only to the immersive allure of sport but also to why luxury houses are stepping directly onto the field, transforming matches into stages of cultural expression. In the heat of competition, these brands are no longer mere observers. They are lived in, carried, worn and woven into the identity of the wearer. Above Lionel Messi and Cristiano Ronaldo in Louis Vuitton's 2022 campaign (photo: Louis Vuitton) The line between pitch and catwalk continues to blur, giving rise to a new archetype: the brand face. Cristiano Ronaldo, Lionel Messi, Neymar Jr. and Kylian Mbappé command vast audiences. Their impact transcends sport, making them ideal ambassadors for fashion houses like Gucci, Prada, Dior and Louis Vuitton. But this movement extends beyond choosing the right face. Fashion's heavyweights, particularly those under the LVMH umbrella, are taking matters into their own hands. For the Paris 2024 Olympics, LVMH is not only a top-tier sponsor but also a creative force behind the event's visual identity. The group has invested millions of euros, including the creation of bespoke medal trunks by Louis Vuitton. LVMH's influence also flows through Dior, Berluti and Chaumet, each tasked with designing formalwear for athletes and event organisers. Meanwhile, Louis Vuitton has added rising star Léon Marchand, who clinched four gold medals at the Games, to its ambassador roster. A new icon, he embodies a bold, contemporary athleticism, full of style and self-assurance. Above The French team's outfit for the Paris 2024 Olympics opening ceremony was designed by Berluti (photo: LVMH) Above The Louis Vuitton Torch Trunks protect and display the Paris 2024 Olympic and Paralympic torches (photo: LVMH) Above Olympic medals designed by Chaumet (photo: LVMH) Above Interestingly, football teams are also repositioning themselves as fashion brands (photo: Louis Vuitton) Above Paris Saint-Germain Store on Fifth Avenue, New York (photo: FashionNetwork) Interestingly, football teams are also repositioning themselves as fashion brands. This can be seen in their dedicated product stores in major cities like New York and Tokyo, their uniform designs, and the choice of photographers and creative directors for their pre-season lookbooks. For example, PSG's flagship store opening in 2023 on Fifth Avenue in New York, home to flagships from Louis Vuitton and Dolce & Gabbana, is a clear indication that sport is also charting its place in global luxury fashion. 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