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Louis Vuitton unveils La Beauté Louis Vuitton with legendary makeup guru Pat McGrath at its helm
Above At the heart of La Beauté Louis Vuitton lies 55 shades of lipstick expression: a subtle and ingenious nod to the Roman numerals for LV
Above Every single shade uniquely crafted and selected by Pat McGrath are meant to be all-at-once universally flattering but brilliantly visionary
'Make-up is culture. It's power. Its presence. And it's personal. Luxury in make-up is about performance, craftsmanship, and sensoriality. It's about textures that feel exquisite, colors that captivate, and formulas that perform flawlessly."
- Pat McGrath -
Above The lipstick range offers two exquisite finishes, each delivering richly pigmented colour: matt and satin
Above Industrial designer Konstantin Grcic brings architectural clarity to the design of the La Beauté Louis Vuitton range
For a house that has crafted exquisite leather goods dedicated to the art of beauty since its inception, this expansion is a natural, albeit highly anticipated, evolution. Louis Vuitton's journey began in 1854 with bespoke vanity cases designed to protect a lady's most delicate toiletries. By the 1920s, this had blossomed into luxurious powder compacts, ornate brushes and elegant mirrors, cementing the Maison's place in the boudoirs of the world's most discerning clientele. Masterpieces like the 'Le Milano', a marvel of leatherwork and goldsmithery from 1925, and the custom toiletry cases for soprano Marthe Chenal and composer Ignacy Jan Paderewski, are living proof of a long-held commitment to beauty.
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Above This rich heritage of practicality and elegance continues to inspire the La Beauté Louis Vuitton collection.
'True luxury is when every detail is considered—from the way the pigment melts into the skin to the way a lipstick feels in your hand. It's the fusion of artistry and technology, of heritage and innovation.'
- Pat McGrath -
Above Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton
More recently, the global success of Les Parfums Louis Vuitton—with scents like L'Immensité, Ombre Nomade, Imagination and Attrape-Rêves becoming modern classics among its 30 fragrance references—proved the Maison's innate ability to capture emotion and elegance in a bottle. Now, that same savoir-faire is being applied to colour and texture.
Photo 1 of 4 The LV Ombres collection introduces a new language for the eyes
Photo 2 of 4 The collection explores six finishes, from ultra-matt to gleaming glitter, allowing for transformation at every glance, from soft-sculpting to boldly cinematic
Photo 3 of 4 Each LV Ombres palette is more than colour - the haute formulation has been composed of meticulously selected ingredients, embodying Louis Vuitton's innovative approach to beauty
Photo 4 of 4 Each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist
This new universe is uniquely positioned, weaving together the pillars of the house: the art of storytelling, the art of travel and the art of living. Product names will invite exploration, honouring the Maison's rich history and iconic codes. The art of travel, central to Louis Vuitton's identity, is honoured through a range of exquisite, dedicated leather goods. Imagine a lipstick pouch in the iconic Monogram canvas or a miniature trunk designed to house your favourite shades—transforming a daily ritual into an act of pure luxury. Culminating this vision is the art of living, embodied by a handcrafted vanity trunk, a modern heirloom combining heritage craftsmanship with a unique beauty experience for clients and friends of the Maison.
Above The vivid hues are designed to glide seamlessly onto the skin
Under McGrath's visionary guidance, the debut collection promises meticulous attention to formula and innovation, with all production based in France. The initial launch will feature 55 lipsticks—a nod to the Roman numeral LV—along with 10 nourishing lip balms and eight eyeshadow palettes, each containing a quartet of sublime colours.
Above La Beauté Louis Vuitton is a story that goes beyond the products themselves and represents the
This is more than just makeup; it is the Louis Vuitton legacy, distilled into objects of desire that are both timeless and utterly of the moment.
Mark your calendars: La Beauté Louis Vuitton will be available online on August 25 and in-store on August 29, 2025. In the Philippines, it will be exclusively available at Louis Vuitton's store in Greenbelt 3. The wait, we suspect, will be well worth it.
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