Beauty fans can buy Charlotte Tilbury ‘copies' they say are ‘identical' for under £15 as viral Ausssie brand lands in UK

The Irish Sun

18-07-2025

BEAUTY lovers, brace yourselves because one of TikTok's favourite brands has finally landed in the UK.
Australia's number one cult cosmetics line, MCoBeauty, has just launched exclusively at Superdrug, and fans are already going wild for it.
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Australia's number one cult cosmetics line, MCoBeauty, has come to the UK
Credit: Superdrug
The buzzy brand has made waves down under thanks to its high-performance formulas, luxury-style packaging, and viral status, all without the sky-high price tag.
Everything is under £15, and shoppers are already comparing many of the products to luxury favourites from Charlotte Tilbury, Dior, Glow Recipe and more.
Flawless Glow
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Fans have compared Flawless Glow to Charlotte Tilbury's Flawless Filter,
Credit: superdrug
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Beauty fans have compared Flawless Glow to Charlotte Tilbury's Flawless Filter, which costs £39.
read more on dupes
Packed with light-reflecting pigments, this illuminating base gives a soft-focus glow without the hefty price tag, saving shoppers £26.
Cream Lipstick
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The MCoBeauty Creme Matte has been likened to Charlotte Tilbury's Pillow Talk lipstick
Credit: Superdrug
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The Creme Matte Luxe Lipstick in shade
Cheeky Chat
has been hailed as a near match for Charlotte Tilbury's Pillow Talk lipstick, which retails for £29.
That's a £19.50 saving for a similar velvety pink finish.
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Pressed Powder
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The Miracle Flawless Pressed Powder offers a silky, blurring effect
Credit: sUPERDRUG
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MCoBeauty's Miracle Flawless Pressed Powder offers a silky, blurring effect that rivals Charlotte Tilbury's
Airbrush Flawless Finish Powder
, which sells for £39.
I found the best beauty event EVER - I paid £20 to go & got so much I had to give some away, this year's is coming up
Switching to MCoBeauty saves you £29.
The brand also offers a Miracle Flawless Setting Spray for
£10
, compared to Charlotte's £30 setting mist, which is another £20 saved.
Bronzing Drops
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Beauty lovers have called the MCoBeauty version 'unreal'
Credit: superdrug
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The Super Glow Bronzing Drops are one of the brand's most talked-about products.
Beauty fans have compared them to Drunk Elephant's D-Bronzi drops, which cost £34.
TikTok users have called the MCoBeauty version 'unreal', and at £24 cheaper, it's a serious steal.
Highlighter Wands
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MCoBeauty's wand could save you £18
Credit: superdrug
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The Highlight & Glow Beauty Wand offers a radiant shimmer similar to Charlotte Tilbury's cult
highlighter and bronzer wands
, which cost £30 each.
Choosing MCoBeauty could save you £18 per product, or £36 if you buy both.
Lip Liner
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MCoBeauty's liner has been compared to the Pillow Talk Lip Cheat liner
Credit: superdrug
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The Perfect Pout Lip Liner has been likened to the Pillow Talk Lip Cheat liner from Charlotte Tilbury, which costs £22.
That's a saving of £17.50 for a precision finish in a similar nude-pink shade.
Glow Serum
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The Hydrate and Glow Dew Serum is being praised as a brilliant swap
Credit: Superdrug
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The Hydrate and Glow Dew Serum is being praised as a brilliant alternative to Glow Recipe's Dew Drops, which retail at £22.
You'd save £9 by making the swap.
Fans have also drawn comparisons between MCoBeauty's Hydrate and Glow Ultra-Fine Mist and Glow Recipe's Watermelon Mist, which retails at £26.
Lip Mask
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Fans are obsessed with the Overnight Lip Mask from MCoBeauty
Credit: superdrug
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The Overnight Lip Mask from MCoBeauty is already gaining traction as a rival to the
Laneige Lip Sleeping Mask
, which costs
£21
.
That's £14 saved for a nourishing, glossy finish.
Cheek Stain
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The Cheek and Lip Stain offers a rosy flush
Credit: superdrug
The Benefit
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The Cheek and Lip Tint from MCoBeauty offers a sheer, rosy flush similar to Benefit's Benetint, which retails at £22.
That's a £14.50 saving.
Blush
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MCoBeauty's blush is similar to a Dior blush
Credit: superdrug
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The Glow Up PH Power Blush is priced at
£10
and delivers a personalised colour payoff just like
Dior's Backstage Rosy Glow Blush
, which comes in at £35.
That's £25 saved for the same colour-changing effect.
Refresh Spray
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The MCoBeauty Primer could save you £27
Credit: superdrug
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Finally, the brand's Grip Spray, priced at £8, is gaining popularity as a smart swap for Milk Makeup's Hydro Grip Spray which costs £35.
That's £27 saved for a grippy, long-lasting base.
Reddit users are already singing the brand's praises.
One beauty lover wrote: 'This is the best thing to ever happen. They're genuinely good swaps, I love these so much.'
With luxe textures, reliable results and under £15 price tags, MCoBeauty is shaping up to be Superdrug's biggest beauty launch of the year.
And with this much glow on offer for less, there's no reason to splurge.
Top beauty trends for 2025
Hayley Walker, Beauty Expert at
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion.
Skincare will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Make-up
Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.