Boats Group Extends Partnership with OneWater Marine and Denison Yachting, Reinforcing Commitment to Digital Excellence
MIAMI, April 2, 2025 /PRNewswire/ -- Boats Group, the leading online marketplace for buying and selling boats, announced that OneWater Marine, a premier marine retailer, has renewed its multi-year partnership with Boats Group. This renewal reflects OneWater's confidence in Boats Group's ability to drive enhanced customer engagement and ultimately boost boat sales.
Bob Denison, President of Denison Yachting, a OneWater Marine company, along with Robert Long, Vice President of Marketing, have led this collaboration. With their deep-rooted expertise in digital marketing and the brokerage industry, Denison and Long have been pivotal in aligning OneWater's utilization of Boats Group's platforms. Their understanding of the evolving digital landscape and its role in the boat-buying experience reinforces why Boats Group remains a key partner.
'Denison Yachting is committed to delivering the best possible experience for boat buyers and sellers, and Boats Group continues to be the gold standard in online marketplaces,' said Bob Denison. 'This partnership ensures that our listings receive maximum visibility, connects us with active customers, and ultimately drives sales.'
Over the past two years, Boats Group has introduced significant innovations to improve the online shopping experience, making it easier for consumers to browse listings, compare options, and make confident purchasing decisions. OneWater Marine values these enhancements and will continue to benefit from Boats Group's audience reach, lead generation capabilities, and data-driven marketing strategies.
'This partnership underscores our shared vision of innovation and growth in the boating industry,' said Andreas Madsen, CRO of Boats Group. 'Bob Denison and the OneWater team understand the critical role we play in today's market, and we are proud to be their trusted partner in delivering the tools and technology that accelerate their success.'
The renewed agreement between OneWater Marine and Boats Group solidifies their commitment to providing the best experience for boat buyers and sellers. As the industry evolves, this partnership will continue to drive visibility, engagement, and sales—ensuring OneWater Marine remains at the forefront of marine retail.
About Boats Group
Boats Group operates the world's leading online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. With a global audience of millions of boat buyers, we provide data-driven marketing solutions, AI-driven tools, financing services, and industry insights to help OEMs, dealers, and brokers maximize their sales potential.
About OneWater Marine, Inc.
OneWater Marine Inc. is one of the largest and fastest-growing premium marine retailers in the United States. OneWater operates a total of 98 retail locations, 9 distribution centers/warehouses and multiple online marketplaces in 19 different states, several of which are in the top twenty states for marine retail expenditures. OneWater offers a broad range of products and services and has diversified revenue streams, which include the sale of new and pre-owned boats, finance and insurance products, parts and accessories, maintenance, repair, and other services.
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