Boats Group Debuts Internal AI Customer Support Agent to Deliver Faster, More Consistent Help for Dealers and YachtCloser Users

Associated Press

2 days ago

MIAMI, June 4, 2025 /PRNewswire/ -- Boats Group today announced the launch of its new Customer Support Agent, an internal AI-powered tool that helps the company's account management and support teams deliver faster, more consistent assistance to dealers, brokers, and OEMs across its marketplaces—including YachtWorld, Boat Trader, boats.com, and transaction platform YachtCloser.
The AI Customer Support Agent provides Boats Group employees with instant, step-by-step instructions—complete with screenshots—for the most frequently asked customer questions. This includes everything from managing inventory listings to navigating reporting dashboards and using YachtCloser.
'Our goal is to be more responsive without sacrificing quality,' said John Barrile, Chief Technology Officer at Boats Group. 'AI Customer Support Agent doesn't replace the personal touch—it reinforces it by giving our team better tools to deliver clear, reliable help.'
Designed specifically to support human agents, the AI Customer Support Agent is not a chatbot or automated responder. Instead, it enhances the team's ability to assist customers quickly and accurately, particularly when solving repetitive or technical tasks. The result is a more efficient, more dependable support experience for Boats Group clients, without losing the relationship-first approach the company is known for.
This launch is part of a broader AI strategy focused on real-world usefulness over buzzword adoption. By developing tools in collaboration with beta users and frontline support teams, Boats Group ensures each AI feature is built for the practical workflows of the marine industry.
'While many companies are racing to launch AI features, we're focused on building the ones that truly help our customers succeed,' said Mike Grabowski, Chief Product Officer at Boats Group. 'AI Customer Support Agent is the kind of tool that doesn't just save time—it improves the overall experience.'
Boats Group's investment in AI is centered around enabling its team and partners to work smarter, not replacing people. With more AI-driven features planned in 2025 and beyond, Boats Group remains committed to developing tools that support both human expertise and customer expectations.
For more information about AI Customer Support Agent and Boats Group's approach to AI, visit boatsgroup.com.
About Boats Group
Boats Group operates the world's most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry's transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.
Media Contact: Courtney Chalmers
VP of Marketing, Boats Group
Email: [email protected]
Phone: [phone]
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SOURCE Boats Group, LLC