Diptyque opens Summer Fruit Garden pop-up at London St Pancras
Diptyque has unveiled an exclusive summer pop-up at London's major rail hub St Pancras International. The opening gives the beauty brand a perfect setting "to celebrate" the launch of its limited-edition Summer Collection.
Inspired 'by the charm of a Mediterranean orchard', the 'Summer Fruit Garden' invites travellers (the pop-up's situated directly in front of the station's International Departures) 'into a sun-drenched haven where fragrance, bodycare, and scented objects come together to elevate the art of summer living'.
It involves an olfactory journey 'where nature reveals itself through a vibrant, multi-sensory experience'.
The Summer Fruits Garden concept and space gain their inspiration via 'the joyful, vibrant strokes of [designer] Marie-Victoire de Bascher 'breathing life into a teeming fruit garden shimmering with colours and vitality'.
Expressive and organic, the lines of herb illustrations decorate the creations 'capturing the luminous, sparkling energy of summer' in a collection that includes limited edition fragrances, body and home accessories.
UK MD Amanda Morgan said: 'Our... pop-up [is] a celebration of olfactory artistry and summertime joie de vivre. This immersive space brings the spirit of our limited edition collection to life in a vibrant and poetic way… we invite travellers and Londoners alike to pause, indulge, and experience Diptyque's unique interpretation of summer.'
Alongside the summer pop-up, Diptyque is also hosting an exclusive 'Ephemeral Space in Maison Diptyque London', on New Bond Street with an artistic installation called 'A Ceramic Garden' celebrating the brand's ceramic candle jars within a 'lush leaves, repotted plants and trees' setting.
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