Trade war fallout: Chinese e-commerce firms intensify push for Europe's shoppers
Parisian Clémence Piteux has noticed a change on her social media feed recently – a significant uptick in advertisements by Chinese e-commerce platforms.
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'I don't think I'm their target audience but I still see more advertisements than before,' she told the Post on Thursday, pointing to a recent collaboration between Shein and a famous French influencer.
'They are definitely very eager,' Piteux said, but she remains sceptical about the strategy.
In May, Chinese e-commerce platforms Shein and Temu launched more intense marketing campaigns in Europe amid lingering trade uncertainties between China and the United States.
Compared to April, Shein and Temu both increased advertising spending on the continent – recording a 40 per cent and 30 per cent jump respectively over the first twelve days of May, according to data sent to the Post by Sensor Tower, a market intelligence firm.
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Year on year, Shein's advertising spending in Europe surged by 70 per cent over the same period. The biggest jump was in the United Kingdom, with a 135 per cent rise, according to the data.
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