Great Indian Kapil Show pushed out of Netflix's global top 10 amid declining ratings; previous seasons suffered similar fate

Indian Express

23-07-2025

Kapil Sharma's comedy show The Great Indian Kapil Show debuted on Netflix amid much hype in 2024. After years of generating strong ratings on Colors and then Sony, Kapil Sharma moved with his team on the streaming service and Netflix presented it as a move in the right direction suggesting that this will broaden their audience spectrum in India. The shopw remains one of Netflix's most watched in India but after three seasons, the ratings have shown a decline. This season, the show has already had five episodes so far. While the first three episodes of the season made it to 'Global Top 10 Non-English Shows', the last two episodes have not made it to the list.
The latest episode of Kapil's show featured the team of Son of Sardaar 2, which included Ajay Devgn, Mrunal Thakur, Ravi Kishan, Sanjay Mishra among others. The one before that, featuring Jaideep Ahlawat, Pratik Gandhi, Vijay Varma and Jitendra Kumar, also did not make it to the list.
The opening episode of the third season, featuring Salman Khan, got 1.6 million views and had 1.9 million hours viewed. It needs to be mentioned here that the number of views does not mean that these are the number of viewers. As per Netflix, the views are calculated by 'total hours viewed divided by runtime.' The second episode, featuring the cast of Metro In Dino, got 2 million views but these views did not solely belong to the second episode. These were the cumulative number of views for the first two episodes during the show's second week. The independent number of views for this episode were not declared by Netflix. After the third episode, featuring cricketers Gautam Gambhir, Yuzvendra Chahal, Netflix claimed that the cumulative views for the three episodes was at 1.2 million views. The number of episodes kept increasing but the views kept decreasing. And now, the show is not among Netflix's global top 10. As per the latest data shared by Netflix, the last spot on the list is occupied by the show Better Late Than Single, which has garnered 1.4 million views in two weeks.
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Kapil's show saw something similar in Season 2 as well. After the first four episodes, the show's views declined significantly and it got pushed out of the 'Top 10' list. The fourth episode featured Kareena Kapoor and Karisma Kapoor. The cumulative views of the first four episodes, during its fourth week, stood at 900k with 4.2 million hours viewed. The first three episodes in this season featured Alia Bhatt, Janhvi Kapoor, Jr NTR, Rohit Sharma among others.
Even during the show's first season, a similar thing happened as the show got pushed out of the 'Top 10' list after its fourth episode featuring Vicky Kaushal and Sunny Kaushal. In its fourth week, the show's four episodes had cumulative viewership of 1.2 million views with 3.9 million hours viewed.
The Great Indian Kapil Show's next episode will see content creators like Raj Shamani, Saurabh Dwivedi, Kamiya Jani, Samdish Bhatia as guests.