logo
Thai celebrity chef Ton's first Malaysian eatery Sood features fun Thai cuisine

Thai celebrity chef Ton's first Malaysian eatery Sood features fun Thai cuisine

Korea Herald24-06-2025
GEORGE TOWN, Malaysia (The Star/ANN) -- In Thailand, Thitid Tassana-kajohn, better known as chef Ton, is widely recognized as a national culinary icon.
Ton has been instrumental in elevating Thai cuisine with his innovative Bangkok restaurants Le Du (one Michelin star) and Nusara. Both restaurants rank high on the Asia's 50 Best Restaurants 2025 list.
Ton has also been featured on Netflix's Chefs Uncut series and is a judge on Top Chef Thailand. His reputation spans far and wide and yet in person, he remains incredibly humble, sweet and soft-spoken.
Ton was in Penang recently for the launch of a new menu at his first Malaysian restaurant, "Sood By Chef Ton," which opened in January this year. In many ways, Sood represents Ton's love for Penang, a relationship that has been fostered and nurtured for well over a decade.
"I've been going to Penang for more than 10 years and it reminds me of Phuket, where I have another restaurant. So when the opportunity came to open a restaurant in this mansion, I wanted to do something special and unique; I wanted to present real Thai flavors but in a modern and elevated way," said Ton.
Sood is housed in a charming heritage mansion that dates back to the late 19th century and has been preserved to maintain its staid white aesthetic appeal. The interior meanwhile is more bold, with dark red color accents and rooms carved out into dining spaces.
It is very evident that this is not a fine-dining space. Instead, Ton's idea was to create a fun dining space that Penangites and visitors to Penang alike would be able to appreciate.
"I think trends have shifted and I see that in the next five years, this is the sort of concept that people will be very comfortable with. I call it casual fine-dining and I think it is very well-received even on a global scale."
"And for our Penang restaurant, our target was to get people to come back regularly. We want people to come every two weeks or at least once a month, so it has to be a restaurant that fits into the community," he said.
At Sood, Ton said he tries to incorporate as many Malaysian ingredients as he can. While this initially proved to be a challenge at the beginning as he was unfamiliar with suppliers and producers, he had a little help from fellow Michelin-starred chef Su Kim Hock of Penang's Restaurant Au Jardin.
"The community here is very nice and the local chefs have become good friends. Chefs Kim Hock and Johnson Wong (of Gen Penang) helped me find contacts so that I could push local ingredients onto the menu as well," he said.
While Ton does periodically pop into Sood, he is obviously a very busy man so the restaurant is ably led by Natthasak Prangthong, who previously worked with Ton at Le Du and has honed his craft at top restaurants around the world.
Sood recently rolled out its new menu and there is plenty to whet the appetite. Start with the prawn toast with tobiko. The dish features a crisp toasted shard fashioned out of prawns, which is then topped with grilled prawn, cucumber and shallots in what proves to a riotously fun aquatic-themed sojourn.
The toast holds all the flavors together and adds a deeply winning briny undercoat to the meal, which is then livened by the tobiko and cucumber in this assemblage. The dish exudes a fresh yet fishy vibe that is ultimately very flavorful.
Up next, from the medium plates on offer, have a go at the shrimp paste relish with Thai crispy roll. The foundational structure of this meal is the shrimp paste, which is interspersed with fish sauce, chillies and young mangoes. The relish is spread over the paper-thin crackers provided on the side and topped with an assortment of fresh vegetables like carrots, cucumbers, Thai eggplant and long beans.
The result is a constellation of fresh flavors juxtaposed against the fiery funk of the shrimp paste in what proves to a wild, bombastic explosion on the palate. The only downside is that the crackers are a tad feeble and don't really hold all the ingredients together as well as they should.
Then there is the steamed squid with red seafood sauce which as its name implies, is made up of steamed squid coated in a furiously spicy red sauce. The squid is steamed to perfection and retains a spring and bounce in its step and a tender texture that still yields easily on the palate.
The red sauce meanwhile is a fiery vixen that lives up to its name and is intent on lacing your tongue with as much red-hot heat as it can. Be forewarned: water is a necessary accomplice in the quest to complete this dish.
From the soup selections, try the young coconut tapioca chicken soup. This is an ancient Thai palace recipe that Ton said is rarely seen even in Thailand.
"You won't see this in normal restaurants because it's a recipe that is hundreds of years old. And the interesting thing about it is there is no sugar added; the sweetness comes from coconut water, so it is considered very rustic," he said.
The soup is very simple -- chunks of tender chicken breast and coconut water interlocked together in harmonious, soothing companionship. It won't blow your mind but it will soothe your soul.
From the large plates on offer, look at indulging in the Panang curry tiger prawn. The Panang curry is roasted to thicken it and is then infused with coconut milk and peanuts. This is then layered across the plate, upon which local grilled tiger prawns are placed.
The result is a lovely voyage through the fresh, fluffy sweetness of the prawns and the rich, robustly flavored curry, which is nutty and intensely flavorful.
End your meal with an ode to banana in the form of the cheekily-named Banana Banana Banana. Here, banana cake, banana ice-cream, banana mousse and banana crumble vie for your attention in the ultimate culinary equivalent of going bananas!
Each component exudes covert banana flavors that collude to provide a memorable banana-centric experience that no human (or monkey) can resist.
Ton is now hard at work expanding his Malaysian empire to Kuala Lumpur where he will soon be launching another restaurant.
"It's in the capital city so we will be opening one restaurant with two concepts. One will be a very small chef's table and the other will be a casual restaurant that won't be crazy expensive," he said, laughing.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

G-Dragon invites Paralympic athletes to Malaysia concert
G-Dragon invites Paralympic athletes to Malaysia concert

Korea Herald

timea day ago

  • Korea Herald

G-Dragon invites Paralympic athletes to Malaysia concert

Paralympic Council Malaysia thanks the K-pop icon for inviting eight Malaysian Paralympic athletes to concert G-Dragon showcased a spirit of inclusivity by inviting Paralympic athletes to his world tour show. According to the Paralympic Council of Malaysia on Tuesday, G-Dragon welcomed eight Malaysian Paralympic athletes to his world tour concert held at Axiata Arena Bukit Jalil in Kuala Lumpur on July 20. The invitation came to light through social media posts by the Paralympic Council of Malaysia. The organization expressed its gratitude via Instagram, writing, 'We sincerely thank the JusPeace Foundation and G-Dragon for giving us an unforgettable experience at the 'Ubermensch' concert held in Kuala Lumpur on July 20.' The JusPeace Foundation is a nonprofit organization established by G-Dragon on Aug. 8, 2024. The foundation conducts anti-drug initiatives and supports marginalized communities, among other activities. The Paralympic Council further stated, 'This warm gesture reminded us once again of the power of sports and music to transform lives. Thank you for recognizing and celebrating our athletes both inside and outside the arena.' The JusPeace Foundation also invited Paralympic athletes to G-Dragon's "Ubermensch" concert at Kyocera Dome Osaka on May 25. Japanese Paralympian Kota Kubota later sent a letter, sharing that G-Dragon's music had helped him give a solid performance at the Paralympic Games. G-Dragon's "Ubermensch" world tour, which kicked off in Goyang, Gyeonggi Province, in March, continues across major cities in Asia, Australia, the US and Europe.

Enhypen's Bangkok fan events draw praise from former Thai culture minister
Enhypen's Bangkok fan events draw praise from former Thai culture minister

Korea Herald

time20-07-2025

  • Korea Herald

Enhypen's Bangkok fan events draw praise from former Thai culture minister

Hybe's immersive promotions win fans and official recognition during stadium tour stop Bangkok transformed into a vibrant celebration of Enhypen, as the K-pop group brought its world tour to Thailand last month and earned official praise from the country's leading cultural office. Enhypen is managed by Belift Lab, a subsidiary of Hybe, which has rolled out a series of fan-focused events across Bangkok tied to the 'Walk the Line' tour. These initiatives infused Enhypen's branding into local cultural promotions, offering fans more than just a concert — they created an immersive citywide experience. Enhypen's fan engagement programs in Bangkok will continue through the end of July. The events received high praise from Sudawan Wangsuphakijkosol, who served as Thailand's Minister of Culture until last month. In an official commendation, she lauded Hybe and Enhypen for raising global awareness of Thai culture. 'The promotional designs creatively combined traditional Thai architecture with modern urban identity to express 'Thainess' in a fresh and engaging way,' she said. 'This event holds significant cultural, entertainment and economic value, and deserves recognition.' She also emphasized the broader impact of hosting internationally renowned Korean artists. 'Hosting such stars offers unforgettable experiences for both fans and the Thai public. I deeply appreciate this visionary effort to enhance the country's image and build lasting international goodwill,' she added. The campaign offered several standout highlights. Limited-edition transit cards bearing the members' portraits sold out instantly, and photo booths in city centers drew constant attention. Oversized outdoor ads — including banners near Suvarnabhumi International Airport — reinforced Enhypen's presence throughout the capital. A specially themed hotel room package sold out just three minutes after launch. Meanwhile, six Thai food and beverage brands across 116 outlets introduced Enhypen-branded menu items, selling approximately 40,000 units. One of the most popular collaborations featured Butterbear, a beloved local character dressed in Enhypen's tour outfits. The illustrations appeared on packaging, stickers and postcards, creatively weaving K-pop imagery into daily life. Meanwhile, Enhypen drew around 30,000 fans to the Rajamangala National Stadium, June 21, Thailand's largest concert venue. After performing at Tokyo Dome in July, the group heads to Osaka next month. 'Walk the Line' world tour will then visit 10 cities across the United States and Europe in August and September, before concluding with a stop in Singapore in October.

ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile -- Launching IRIS ORIGIN SEA Exclusively in Southeast Asia in 2025
ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile -- Launching IRIS ORIGIN SEA Exclusively in Southeast Asia in 2025

Korea Herald

time16-07-2025

  • Korea Herald

ULTIMATE GAME and SOUL M GAME Join Forces to Bring Legendary PC Game IRIS to Mobile -- Launching IRIS ORIGIN SEA Exclusively in Southeast Asia in 2025

BANGKOK, July 16, 2025 /PRNewswire/ -- Ultimate Game Co., Ltd., a premier Thai-based online game publisher, has joined forces with Soul M Game Inc., a renowned game developer from South Korea, to launch IRIS ORIGIN SEA — a legendary PC game reimagined for mobile with enhanced graphics and seamless cross-platform play. Under a newly signed Memorandum of Understanding (MOU), this iconic title will launch exclusively in the Southeast Asian (SEA) market, where gamers will be the first in the world to experience its new chapter in 2025. Mr. Attachet Chaichanasongkram, CEO / Co-Founder, Ultimate Game commented, "IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region." "Ultimate Game is committed to revitalizing iconic titles for the modern era. Our journey began with Luna Origin, and now continues with IRIS ORIGIN SEA — marking our first strategic entry into the Southeast Asian market. Looking ahead, we also plan to pursue a public listing within the next five years to support long-term business growth." Mr. Attachet further emphasized the company's commitment to innovation through global partnerships: "Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we are able to analyze performance and optimize strategies across all functions — accelerating progress toward our business objectives while continually improving our service offerings." Mr. Um Tae Doo, CEO, Soul M Game Inc., added, "IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together." He continued, "We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision — particularly in Thailand, which already boasts a robust MMORPG player base." Mr. Kodchawara Vanichayapron, CMO / Co-Founder, Ultimate Game Concluded, "Our marketing strategy for IRIS ORIGIN SEA is centered on Digital Marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region."

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store