Keerthy Suresh leads Fiona Oil's 'Choose Better' campaign
, a homegrown brand from
Bunge India
has launched its latest campaign to encourage families to make healthier cooking oil choices. National Award-winning actress
Keerthy Suresh
is the face of Fiona's '
Choose Better
' movement, centered on the core message: 'Choose Better. Eat Better.' In an official release, the brand stated that Keerthy Suresh's charm and credibility make her the ideal ambassador.
The storyline of the TVC is set in a warm, homely kitchen and opens with Suresh's friend frying organic, healthy food using regular oil. Suresh steps in, gently highlighting that being health- conscious without being oil-conscious is only half the job done, thereby emphasising to be oil- conscious as well.
Sandeep Singh, vice president, sales and CEO, Bunge India, shared, 'At Bunge India, we understand the pivotal role cooking oil plays in a family's everyday nutrition. We believe that everyday kitchen choices significantly influence long-term health. With the 'Choose Better. Eat Better.' movement, our goal is to empower homemakers to make informed, healthier choices without compromising on taste or tradition. We're delighted to have Keerthy Suresh as the face of this campaign. Her authenticity and mass appeal help bring our message closer to the hearts and kitchens of Indian families. Through Fiona, we aim to make smarter cooking not just a choice, but a movement.'
Speaking about the TVC and her association with Fiona, Keerthy Suresh shares, 'Food and health have always been important parts of our lives, and I'm glad to be associated with Fiona's 'Choose Better' campaign, which encourages simple steps toward better choices in the kitchen. I appreciate the intent behind this initiative and hope it inspires families to explore healthier habits in their own way.'
The campaign will exclusively target Kannada and Telugu-speaking audiences in Karnataka, Andhra Pradesh, and Telangana. The brand plans to amplify its 'Choose Better, Eat Better' message through leading TV channels, digital platforms, and high-impact point-of-sale visibility.
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