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The Wire
5 days ago
- Entertainment
- The Wire
Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
New Campaign Celebrates the Power of Promises in Life and Legacy NEW DELHI, July 24, 2025 /PRNewswire/ -- Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance") today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout. Rooted in the brand's philosophy of being a 'Promises ka Partner', the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies. In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning. Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures. Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said: "At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life's promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises." Jasprit Bumrah, while commenting on the campaign launch, said, "Canara HSBC Life Insurance's philosophy of being a 'Promises ka Partner' resonates with me on a personal level. In both cricket and life, it's the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply." Shoojit Sircar, Director of the brand films, said, "It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership." Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Click here to watch the film: YouTube: Instagram: LinkedIn: About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at , the SEBI at , the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at , , , and . Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States. Photo: Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Business Standard
6 days ago
- Entertainment
- Business Standard
Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
PRNewswire New Delhi [India], July 24: Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance") today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout. * New Campaign Celebrates the Power of Promises in Life and Legacy Rooted in the brand's philosophy of being a 'Promises ka Partner', the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies. In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning. Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures. Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said: "At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life's promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises." Jasprit Bumrah, while commenting on the campaign launch, said, "Canara HSBC Life Insurance's philosophy of being a 'Promises ka Partner' resonates with me on a personal level. In both cricket and life, it's the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply." Shoojit Sircar, Director of the brand films, said, "It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership." Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Click here to watch the film: YouTube: Instagram: LinkedIn: About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at , the SEBI at , the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at , , , and . Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States.
Time of India
21-07-2025
- Entertainment
- Time of India
CID team roped in to solve the new Bingo! Mad Angles ‘Mystery Pickle' case
In its latest innovation, ITC's Bingo! Mad Angles has launched Mystery Pickle — a quirky, flavour-packed twist in its Mad Angles portfolio. Building on the immense popularity of the lead variant Achaari Masti , this new variant dives deeper into India's love for achaar, with a twist so intriguing that has piqued the curiosity of CID 's ACP Pradyuman, Daya, and Dr. Salunkhe. Designed to spark interest, the launch has been packaged as a flavourful mystery that invites everyone to play detective. The new product variant Bingo! Mad Angles Mystery Pickle brings the mystery alive through an on-pack consumer engagement that challenges snackers to guess the mystery flavor and stand a chance to win exciting prizes. To take this one-of-a-kind launch a notch higher, Bingo! has partnered with the cult-favourite crime show CID to create an imaginative crossover style film. The humorous TVC is shot in classic CID style with forensic clues & intense stares with the iconic trio of ACP Pradyuman, Daya, and Dr. Salunkhe hard at work to crack the mystery flavor. A dramatic twist brings them face to face with their doppelgangers from an alternate universe culminating in a MAD race to solve the mystery. The TVC blends nostalgia, comedy, and a tad bit of mystery and is crafted with ample easter eggs for the true-blue fans of CID. Suresh Chand, vice president and head of marketing, snacks, noodles and pasta, foods division, ITC said, 'Achaari Masti has long been our breakout hit and a consumer favourite, so it was only natural that we push the boundaries with another exciting twist on the pickle genre. The entire launch is gamified to engage our core TG from the get-go and the tie up with the show CID has enabled us to craft yet another stand out communication and lend gravitas to the whole mystery angle.' Josna Joseph, senior creative director, Tonic Worldwide said, 'With Bingo! Mad Angles Mystery Pickle, we didn't just launch a new flavour, we cracked open a full-blown whodunnit . Partnering with the legendary CID show gave us the perfect playground to build intrigue, nostalgia, and madness into every frame. From iconic catchphrases to parallel pickle realities , this campaign was all about blending cultural memory with fresh chaos. The result? A snackable mystery that India can't stop decoding. Just the way Mad Angles likes it.' Watch the video here:
Time of India
21-07-2025
- Entertainment
- Time of India
Promises take center stage in Canara HSBC Life Insurance's new campaign
Canara HSBC Life Insurance Company ('Canara HSBC Life Insurance') has announced the launch of its new brand campaign featuring the real-life couple, cricketer Jasprit Bumrah and media personality Sanjana Ganesan . The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout . Rooted in the brand's philosophy of being a 'Promises ka Partner,' the campaign features two engaging films that highlight deeply personal reflections between Bumrah and Ganesan. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures and legacies. In the TVC, Bumrah contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Ganesan's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning. Both narratives are anchored in authenticity, trust and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures. Rishi Mathur, chief marketing officer and chief distribution officer- alternate channels, Canara HSBC Life Insurance said, 'Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.' Bumrah, while commenting on the campaign launch said, 'The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply.' Shoojit Sircar, director of the brand films said, 'It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.' Targeted at young couples, modern families , and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Watch the video here:
The Wire
17-07-2025
- Business
- The Wire
Sammaan Capital Unveils 'Hum Ho Gaye Kamyaab' Campaign; Celebrating the Dreams and Success of India's Middle Class
• The new TVC honours the journey of India's resilient middle class — from aspirations to accomplishments, with Sammaan as their trusted financial ally MUMBAI, India and GURUGRAM, India, July 17, 2025 /PRNewswire/ -- Sammaan Capital, a leading financial partner for India's middle class, is proud to announce the launch of its brand-new campaign, 'Hum Ho Gaye Kamyaab' celebrating the dreams, struggles, and triumphs of millennials across India. This powerful campaign highlights the journey of the modern Indian middle class and positions Sammaan Capital as a trusted financial partner that stands by its customers every step of the way. For generations, the dream of owning a home or growing a business has been deeply embedded in the aspirations of middle-class Indians. These goals go beyond financial milestones—they reflect emotional fulfilment, social standing, and core cultural values that shape the Indian identity. However, even as India emerges as the world's third-largest economy, access to formal credit remains a persistent barrier to true financial inclusion. Micro, Small, and Medium Enterprises (MSMEs) significantly contributes to the nation's GDP and generates large scale of employment—still grapple with systemic hurdles in securing the credit they need to grow and thrive. At Sammaan Capital, we are deeply committed to enabling the dreams of millions of Indians—whether it's owning a home or building a business. By leveraging government-backed housing schemes that offer tax benefits and subsidies, and forging strategic partnerships, we make homeownership more accessible and help bridge the credit gap that has long hindered true financial inclusion. We understand that these aspirations go beyond economics—they are about earning respect, gaining stability, and living with dignity. That's why our mission is rooted in the belief that every individual deserves the opportunity to Jiyo Sammaan Se. This powerful tagline reflects our core philosophy: to empower people to live a life of purpose, pride, and possibility. Mr. Sachin Chaudhary, Executive Director & Chief Operations Officer, Sammaan Capital speaking about the launch of the new campaign said, "We understand the pride and aspirations of every middle-class Indian. This campaign is not just about celebrating financial success, but about acknowledging the journey – the struggles, the determination, and the triumphs. With 'Hum Ho Gaye Kamyaab,' we are not just supporting our customers' financial goals; we are part of their emotional journey, helping them realize the dreams that define their future. This film is a salute to the spirit of the middle class; their pride, resilience, and quiet determination. At Sammaan Capital, we're proud to be more than a financial partner; we are enablers of dignity, aspiration, and self-respect." A Campaign That Resonates with Millennials The 'Hum Ho Gaye Kamyaab' campaign reflects the transformation of the millennial generation, who started with dreams in the 90s, often singing 'Hum Honge Kamyaab Ek Din'. Fast forward to the present day, this same generation has worked hard, overcome barriers, and emerged victorious. Many have now built homes, expanded businesses, and fulfilled their long-awaited aspirations. Sammaan Capital celebrates their success with a sense of pride and accomplishment, as they now sing 'Hum Ho Gaye Kamyaab'. The campaign showcases their personal journeys – from humble beginnings to the realization of dreams. It highlights the pride of owning a home or scaling a business and positions Sammaan Capital as the trusted partner that fuels these dreams, enabling customers to live with confidence and pride Breaking Barriers to Financial Access At Sammaan Capital, the mission extends beyond just providing financial products; it is about breaking down barriers and ensuring that everyone, regardless of their financial background, gender, caste, and community has the access and support they need to achieve their dreams. Whether it's the dream of buying a first home or expansion of business, the brand walks alongside its customers at every step of their journey. A Vision for the Future Sammaan Capital's 'Hum Ho Gaye Kamyaab' campaign not only celebrates the success of the middle class but also serves as a reminder of the collective spirit of self-respect, pride, and achievement that defines this community. Through its innovative products, customer-centric approach, and understanding of the unique challenges faced by millennials, Sammaan Capital remains committed to fostering a brighter and more prosperous future for India's middle class. The campaign has been conceptualized by McCann and brought to life by Firecracker Entertainment Pvt. Ltd. Together, they have crafted a visually rich and emotionally powerful narrative that brings the core philosophy of Sammaan Capital — Jiyo Sammaan Se — to life on screen. Adding further soul to the film is the evocative anthem 'Hum Ho Gaye Kamyaab', sung by renowned Bollywood singer and music composer Amit Trivedi, whose voice lends depth, nostalgia, and inspiration to the storytelling. Link of the TVC: About Sammaan Capital: Sammaan Capital Limited ('SCL') formerly known as Indiabulls Housing Finance Limited (IBHFL) is mortgage-focused non-banking financial company (NBFC). The company is regulated by the Reserve Bank of India (RBI), and is 'AA/Stable' rated by leading rating agencies CRISIL and ICRA. The company has a balance sheet size of ₹ 0.70 trillion as on 31 March, 2025 and serviced more than 1.6 million happy customers. The company has strong nationwide presence of over 220 branches which offers quick, convenient and competitively priced home loans in the affordable housing segment. Additionally, the company also offers loans to MSMEs/small business for working capital. (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
