Promises take center stage in Canara HSBC Life Insurance's new campaign
Company ('Canara HSBC Life Insurance') has announced the launch of its new brand campaign featuring the real-life couple, cricketer
Jasprit Bumrah
and media personality
Sanjana Ganesan
.
The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's
long-term promises
and marks the next chapter in this partnership through a high-impact
360° marketing rollout
.
Rooted in the brand's philosophy of being a 'Promises ka Partner,' the campaign features two engaging films that highlight deeply personal reflections between Bumrah and Ganesan. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures and legacies.
In the TVC, Bumrah contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Ganesan's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning.
Both narratives are anchored in authenticity, trust and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures.
Rishi Mathur, chief marketing officer and chief distribution officer- alternate channels, Canara HSBC Life Insurance said, 'Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.'
Bumrah, while commenting on the campaign launch said, 'The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply.'
Shoojit Sircar, director of the brand films said, 'It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.'
Targeted at young couples,
modern families
, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting.
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