Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
New Delhi [India], July 24: Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance") today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout.
* New Campaign Celebrates the Power of Promises in Life and Legacy
Rooted in the brand's philosophy of being a 'Promises ka Partner', the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies.
In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning.
Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures.
Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said: "At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life's promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises."
Jasprit Bumrah, while commenting on the campaign launch, said, "Canara HSBC Life Insurance's philosophy of being a 'Promises ka Partner' resonates with me on a personal level. In both cricket and life, it's the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply."
Shoojit Sircar, Director of the brand films, said, "It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership."
Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting.
Click here to watch the film:
YouTube: https://youtu.be/IyvnEEVYGh0
Instagram: https://www.instagram.com/reel/DMWmcMLyPxn/?igsh=amx5cDlhODN4b2l3igsh=
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7352889361031454720
About Canara HSBC Life Insurance:
Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks.
For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force.
With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy.
Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at www.canarahsbclife.com/investor-relations/offer-documents , the SEBI at www.sebi.gov.in , the website of National Stock Exchange of India Limited at www.nseindia.com and the website of BSE Limited at www.bseindia.com and the respective websites of the Lead Managers at www.sbicaps.com , www.bnpparibas.co.in , www.business.hsbc.co.in , www.jmfl.com and www.motilaloswal.com .
Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision.
The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Hindu
3 days ago
- The Hindu
In conversation with Sanjena Sathian, author of Goddess Complex
What would you do if you found that there is an imposter out there living the life once prescribed to you? That there are questions about identity that need to be answered and choices that need to be made. You will probably feel lost (and perhaps even a little provoked), like Sanjana, the narrator in author Sanjena Sathian's latest novel, Goddess Complex (HarperCollins India). At once psychological thriller and feminist satire, the story delves into the personal and the political behind women's freedom and their right to choose. Edited excerpts from an interview with Sathian: Q: How much of your own life in the U.S. is reflected in your narrator Sanjana's dissonance — between being a 'bad brown girl' and feeling 'insufficiently' white? A: I will politely disagree with your characterisation of the novel. I don't think this book is about 'white versus brown identity'. Insofar as it is about a demographic identity category, it is about gender. That said, race is not something you can ignore in America, and so race comes up — often in comic ways that frustrate Sanjana. But I also have to say that neither the narrator nor I are torn between whiteness and brownness; we are both brown and neither of us has any desire to be white. I think it's important not to reduce Indian American storytelling. Q: The protagonist reaches a point in the story where she feels 'divorced from [her] body'. What was capturing that like? A: At the start of the novel, [Sanjana] tells us that she's recently had an abortion, and she then spends the first half of the novel being harangued by people who inexplicably think she's pregnant. I chose this somewhat darkly absurd situation to literalise what many women feel every day: even as we walk around thinking of ourselves as full humans, with desires and secrets and darkness, there are people out there looking at us as wombs with legs. That's uncanny. Q: The novel employs inner dialogue, retrospection and reflection as tools of storytelling; where the idea of the self constantly disperses and re-emerges. Did you choose this format or did it evolve with the story? A: I think you're talking about the novel's internal quality: we spend a lot of time in Sanjana's head. She's a first-person narrator, and an unreliable one. For much of the first half, we watch her decline and disintegrate in her own mind. Eventually, we see some of her inner messiness spill over into external messiness, i.e., the character's internal dramas become external plot points. I wrote it that way because that was how I got to know the character. I knew that she was going to be trapped in herself and that in order for the novel to have the alchemical effect on the reader, which novels can and should have, I would need [that to happen] at some point. Q: Between the Shout Your Abortion Movement and the recent shift in U.S. reproductive policy, where does 'Goddess Complex' fit in, in defining a woman's right to choose? A: Goddess Complex is a social novel; it's cognisant of social movements around reproductive rights, and the narrator is often reacting to those social movements and finds that some of the brave, social justice language of social media doesn't exactly work for her real life. [While] I do have characters talking about [these] social and political issues, the novel is set pre-Dobbs (the overruling of the fundamental right to abortion by the U.S. Supreme Court in 2022). Ultimately, it's a really personal story about one woman having a breakdown and going through some really weird stuff. It's not a book that can or should have to define a person's right to choose, because novels are not about defining rights. Novels are these radically hopeful objects that have to take for granted certain freedoms — freedom of thought, freedom of choice. Novels are too subtle, politically, to win rights for us. They can only give us insight into the private selfhood that political rights are there to preserve. Q: At what point do you feel womanhood becomes synonymous with motherhood? A: I don't think womanhood and motherhood are synonymous, but if you live in a society where the assumption is that all women are either potential mothers or people who should have been mothers but failed to be, then you lose the ability to understand womanhood outside of motherhood. Personally, I'm not even that interested in defining 'womanhood' at all. I'm interested in the self, and all the ways that our arbitrary social stories interfere with knowing our true selves. The interviewer is a freelance writer. Instagram @
India.com
3 days ago
- India.com
Five Years Of Dil Bechara: Sanjana Sanghi Reflects On Her Journey As Kizie Basu
New Delhi: It's been five years since Sushant Singh Rajput's last film Dil Bechara hit the screens and left an indelible impact on hearts across the country. The movie, an adaptation of John Green's The Fault in Our Stars, marked Sanjana Sanghi's debut in a leading role. Remembering the character of Kizie Basu, a young girl who battled thyroid cancer, Sanjana said, 'My five years since Dil Bechara have been both incredibly rewarding and challenging. Since I don't belong to Mumbai, I've independently navigated a new world, trying to learn, grow, and evolve daily. I'm immensely grateful for every opportunity and have poured my all into them. The unwavering love from Kizie Basu's fans has been my constant support. While I've had to miss milestones with family back home in Delhi, I've been fortunate to build a cherished new family here in Mumbai.' Her chemistry with late co-star Sushant Singh Rajput, who played Manny, brought the story to life with equal parts joy, sorrow, and poignancy. Under Mukesh Chhabra's direction, Dil Bechara became more than just a film , it became a memory etched into Indian pop culture. For many, Dil Bechara remains a deeply emotional film, partly because of the untimely loss of Sushant Singh Rajput and partly due to the sincerity with which Sanjana portrayed Kizie's pain, hope, and spirit. It was a performance that felt personal, relatable, and real. As fans continue to revisit the film, it's clear that Dil Bechara wasn't just the beginning of Sanjana Sanghi's career — it was her emotional breakthrough. Five years on, Kizie Basu still lives in the hearts of audiences, and so does Sanjana's unforgettable performance. The film Dil Bechara was directed by Mukesh Chhabra and is an adaptation of John Green's popular novel The Fault in Our Stars. In the film, Sushant and Sanjana played terminally ill cancer patients. Unfortunately, it was Sushant Singh Rajput's last film and marked his posthumous appearance after his tragic death on June 14, 2020. The actor was found dead at his Bandra residence on June 14, 2020. His sudden death sent shock waves across his family, friends, and fans. The 34-year-old star, in a short span of time, earned the love of his followers, leaving behind a lasting memory. Actress Sanjana Sanghi made her acting debut as a child in the Ranbir Kapoor–Nargis Fakhri starrer Rockstar in 2011. Post that, she featured in supporting roles in popular films such as Hindi Medium and Fukrey Returns.
The Wire
4 days ago
- The Wire
Promises Take Center Stage in Canara HSBC Life Insurance's New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
New Campaign Celebrates the Power of Promises in Life and Legacy NEW DELHI, July 24, 2025 /PRNewswire/ -- Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance") today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout. Rooted in the brand's philosophy of being a 'Promises ka Partner', the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies. In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana's presence in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning. Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance's aim in helping individuals plan and protect their futures. Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance, said: "At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life's promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises." Jasprit Bumrah, while commenting on the campaign launch, said, "Canara HSBC Life Insurance's philosophy of being a 'Promises ka Partner' resonates with me on a personal level. In both cricket and life, it's the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It's a message I believe in deeply." Shoojit Sircar, Director of the brand films, said, "It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn't been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand's clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership." Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Click here to watch the film: YouTube: Instagram: LinkedIn: About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at , the SEBI at , the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at , , , and . Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States. Photo: Logo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
