logo
Sammaan Capital Unveils 'Hum Ho Gaye Kamyaab' Campaign; Celebrating the Dreams and Success of India's Middle Class

Sammaan Capital Unveils 'Hum Ho Gaye Kamyaab' Campaign; Celebrating the Dreams and Success of India's Middle Class

The Wire17-07-2025
• The new TVC honours the journey of India's resilient middle class — from aspirations to accomplishments, with Sammaan as their trusted financial ally MUMBAI, India and GURUGRAM, India, July 17, 2025 /PRNewswire/ -- Sammaan Capital, a leading financial partner for India's middle class, is proud to announce the launch of its brand-new campaign, 'Hum Ho Gaye Kamyaab' celebrating the dreams, struggles, and triumphs of millennials across India. This powerful campaign highlights the journey of the modern Indian middle class and positions Sammaan Capital as a trusted financial partner that stands by its customers every step of the way.
For generations, the dream of owning a home or growing a business has been deeply embedded in the aspirations of middle-class Indians. These goals go beyond financial milestones—they reflect emotional fulfilment, social standing, and core cultural values that shape the Indian identity. However, even as India emerges as the world's third-largest economy, access to formal credit remains a persistent barrier to true financial inclusion. Micro, Small, and Medium Enterprises (MSMEs) significantly contributes to the nation's GDP and generates large scale of employment—still grapple with systemic hurdles in securing the credit they need to grow and thrive.
At Sammaan Capital, we are deeply committed to enabling the dreams of millions of Indians—whether it's owning a home or building a business. By leveraging government-backed housing schemes that offer tax benefits and subsidies, and forging strategic partnerships, we make homeownership more accessible and help bridge the credit gap that has long hindered true financial inclusion.
We understand that these aspirations go beyond economics—they are about earning respect, gaining stability, and living with dignity. That's why our mission is rooted in the belief that every individual deserves the opportunity to Jiyo Sammaan Se. This powerful tagline reflects our core philosophy: to empower people to live a life of purpose, pride, and possibility.
Mr. Sachin Chaudhary, Executive Director & Chief Operations Officer, Sammaan Capital speaking about the launch of the new campaign said, "We understand the pride and aspirations of every middle-class Indian. This campaign is not just about celebrating financial success, but about acknowledging the journey – the struggles, the determination, and the triumphs. With 'Hum Ho Gaye Kamyaab,' we are not just supporting our customers' financial goals; we are part of their emotional journey, helping them realize the dreams that define their future. This film is a salute to the spirit of the middle class; their pride, resilience, and quiet determination. At Sammaan Capital, we're proud to be more than a financial partner; we are enablers of dignity, aspiration, and self-respect." A Campaign That Resonates with Millennials The 'Hum Ho Gaye Kamyaab' campaign reflects the transformation of the millennial generation, who started with dreams in the 90s, often singing 'Hum Honge Kamyaab Ek Din'. Fast forward to the present day, this same generation has worked hard, overcome barriers, and emerged victorious. Many have now built homes, expanded businesses, and fulfilled their long-awaited aspirations. Sammaan Capital celebrates their success with a sense of pride and accomplishment, as they now sing 'Hum Ho Gaye Kamyaab'.
The campaign showcases their personal journeys – from humble beginnings to the realization of dreams. It highlights the pride of owning a home or scaling a business and positions Sammaan Capital as the trusted partner that fuels these dreams, enabling customers to live with confidence and pride Breaking Barriers to Financial Access At Sammaan Capital, the mission extends beyond just providing financial products; it is about breaking down barriers and ensuring that everyone, regardless of their financial background, gender, caste, and community has the access and support they need to achieve their dreams. Whether it's the dream of buying a first home or expansion of business, the brand walks alongside its customers at every step of their journey.
A Vision for the Future Sammaan Capital's 'Hum Ho Gaye Kamyaab' campaign not only celebrates the success of the middle class but also serves as a reminder of the collective spirit of self-respect, pride, and achievement that defines this community. Through its innovative products, customer-centric approach, and understanding of the unique challenges faced by millennials, Sammaan Capital remains committed to fostering a brighter and more prosperous future for India's middle class.
The campaign has been conceptualized by McCann and brought to life by Firecracker Entertainment Pvt. Ltd. Together, they have crafted a visually rich and emotionally powerful narrative that brings the core philosophy of Sammaan Capital — Jiyo Sammaan Se — to life on screen. Adding further soul to the film is the evocative anthem 'Hum Ho Gaye Kamyaab', sung by renowned Bollywood singer and music composer Amit Trivedi, whose voice lends depth, nostalgia, and inspiration to the storytelling.
Link of the TVC: https://youtu.be/I0ODnPLihIA?feature=shared About Sammaan Capital: Sammaan Capital Limited ('SCL') formerly known as Indiabulls Housing Finance Limited (IBHFL) is mortgage-focused non-banking financial company (NBFC). The company is regulated by the Reserve Bank of India (RBI), and is 'AA/Stable' rated by leading rating agencies CRISIL and ICRA. The company has a balance sheet size of ₹ 0.70 trillion as on 31 March, 2025 and serviced more than 1.6 million happy customers. The company has strong nationwide presence of over 220 branches which offers quick, convenient and competitively priced home loans in the affordable housing segment. Additionally, the company also offers loans to MSMEs/small business for working capital.
(Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Three Indian infra investment trusts eye $500 million debt in coming weeks, sources say
Three Indian infra investment trusts eye $500 million debt in coming weeks, sources say

Economic Times

time16 minutes ago

  • Economic Times

Three Indian infra investment trusts eye $500 million debt in coming weeks, sources say

Live Events (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel Three Indian infrastructure investment trusts , including the National Highways Infrastructure Trust , are planning to raise up to 43 billion rupees ($499 million) through corporate bonds in the coming weeks, three sources familiar with the matter is in talks with merchant bankers and investors to raise around 15 billion rupees through three-year bonds, the sources, who did not want to be named because the discussions are private, said. Cube Highways Trust is likely to tap the market for about 10 billion rupees in debt, with maturities ranging between three and five IRB Infrastructure Trust is preparing for its debut bond issuance, targeting roughly 18 billion rupees through a dual-tranche offering with five and 10-year tenors. None of the infrastructure investment trusts , or InvITs, responded to Reuters emails seeking typically raise capital through a combination of units and issuances have gained traction in recent months amid falling yields. According to Prime Database, InvITs and real estate investment trusts (REITs) together raised more than 178 billion rupees in the January-June three InvITs are in discussions with investors, including the International Finance Corporation, which has previously invested in debt issued by several InvITs, including Cube Highways, according to a termsheet from an earlier last tapped the bond market in January, while Cube Highways raised funds through bonds in firms and pension funds participated in NHIT's previous bond offering, and the sources said they expect mutual funds to show interest this time, given that the tenor aligns with their investment horizon.($1 = 86.3825 Indian rupees)

India-UK Deal, ‘Chai Pe Charcha', Cricket & EPL: PM Modi's Day Out With Starmer At Chequers
India-UK Deal, ‘Chai Pe Charcha', Cricket & EPL: PM Modi's Day Out With Starmer At Chequers

News18

time18 minutes ago

  • News18

India-UK Deal, ‘Chai Pe Charcha', Cricket & EPL: PM Modi's Day Out With Starmer At Chequers

Curated By : Shankhyaneel Sarkar Last Updated: July 24, 2025, 21:46 IST Britain's Prime Minister Keir Starmer and Prime Minister Narendra Modi, have a cup of tea during a business showcase event at Chequers near Aylesbury, England. (IMAGE: REUTERS) Prime Minister Narendra Modi and UK Prime Minister Sir Keir Starmer met at Chequers, the British PM's country residence, on Thursday for a business showcase event where the two leaders formally concluded the long-awaited India–UK Free Trade Agreement (FTA). The deal was signed after a high-level delegation meeting attended by top officials from both sides led by the respective prime ministers. The moment was marked by a casual yet symbolic tea break at a stall named 'Amala Chai," where PM Modi and UK PM Starmer were seen enjoying a cup of tea together. Shortly after the interaction, PM Modi shared photos from the event on X, writing: ''Chai Pe Charcha' with PM Keir Starmer at Chequers…brewing stronger India-UK ties! @Keir_Starmer." The gathering at Chequers also featured an interaction with players from the Buckinghamshire Street Cricket Hubs, highlighting the role of sport in building people-to-people connections. India and the UK are connected by a shared passion for cricket. At Chequers, PM Keir Starmer and I interacted with players from Buckinghamshire Street Cricket Hubs. Great to see sport fostering people-to-people ties between our nations. Also gave my young friends a bat signed… — Narendra Modi (@narendramodi) July 24, 2025 'India and the UK are connected by a shared passion for cricket," Prime Minister Modi said. 'At Chequers, PM Keir Starmer and I interacted with players… Great to see sport fostering people-to-people ties between our nations. Also gave my young friends a bat signed by the Indian cricket team which won the T20 World Cup." The tea and cricket-themed diplomacy followed the formal announcement of the FTA, a deal described as a milestone by both governments. Swipe Left For Next Video View all Modi said the agreement would enhance Indian exports in sectors such as textiles, footwear, gems, jewellery and seafood, while enabling Indian consumers to access British products like medical devices and aerospace components more affordably. He added that the deal would 'create new job opportunities" and benefit 'India's youth, farmers, fishermen, and MSMEs." Starmer called the FTA 'the most significant deal the UK has signed since leaving the EU," saying it would 'boost wages, raise living standards and put more money in the pockets of working people." He also said the agreement sends a clear message that 'the UK is open for business". Shankhyaneel Sarkar Shankhyaneel Sarkar is a senior subeditor at News18. He covers international affairs, where he focuses on breaking news to in-depth analyses. He has over five years of experience during which he has covered sev... Read More Shankhyaneel Sarkar is a senior subeditor at News18. He covers international affairs, where he focuses on breaking news to in-depth analyses. He has over five years of experience during which he has covered sev... Read More view comments News world India-UK Deal, 'Chai Pe Charcha', Cricket & EPL: PM Modi's Day Out With Starmer At Chequers Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

AAI designs Master Plan for Puducherry Airport expansion
AAI designs Master Plan for Puducherry Airport expansion

The Hindu

time18 minutes ago

  • The Hindu

AAI designs Master Plan for Puducherry Airport expansion

The Airports Authority of India (AAI) has developed a Master Plan for Puducherry airport with the provision for operation of A-320 class of aircraft, Union Civil Aviation Minister Kinjarapu Ram Mohan Naidu said in Parliament on Thursday (July 24, 2025). Responding to a question raised by Member of Parliament V. Vaithilingam on the status of expansion of the Puducherry airport, Mr. Naidu said that the AAI Master Plan envisaged an extended runway length of 2,300m and 45m width. The total additional land requirement will be 402 acres, out of which 217 acres are situated in Tamil Nadu and 185 acres are in Puducherry. The Master Plan has been shared with the Government of Puducherry, the Minister said. Responding to another part of the starred question, Mr. Mohan Naidu said the Puducherry airport was currently connected to Hyderabad and Bengaluru. To the MP's query on whether the Union government proposed measures for operating flights from Puducherry to Kochi and Shirdi in view of a large number of people travelling to these places, the Civil Aviation Minister said airlines were free to decide on markets/routes following the deregulation of the aviation sector in the country. 'With the repeal of Air Corporation Act in March 1994, the Indian domestic aviation has been deregulated. Airlines are free to induct capacity with any aircraft type, free to select whatever markets and network/route they wish to service, depending on their commercial and operational feasibility,' the Minister said in his reply.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store