Take a 'Chance' With Chanel's Spring Pop-Up at The Grove
Calling all CHANCE (and Instagram) fans: Chanel is hosting a photo-worthy pop-up at The Grove to debut its newest fragrance, CHANCE EAU SPLENDIDE.
The engaging pop-up will launch April 30 and remain open until May 18 in order to give all Angelenos and visitors in the area an opportunity to experience the new scent.
Chanel's fragrance CHANCE is all about optimism and creating happiness in every moment possible. For Eau Splendid, Chanel's in-house perfume creator Olivier Polge concocted a scent with notes of bright raspberry, crisp fruit, rose and violet florals.
The pop-up is set to offer an interactive experience that allows guests to find which Chanel scent best identifies with their personality and preferences. Upon entering, they'll choose a word that they most identify with, and a CHANCE TELLER will reveal a hidden meaning correlating with their word.
Guests will also have the opportunity to experience the other CHANCE fragrances, CHANCE EAU TENDRE, CHANCE EAU FRAÎCHE and CHANCE EAU VIVE, and their corresponding skin care products.
Within the pop-up, a listening station will offer guests the unique opportunity to hear Angèle, Belgian singer-songwriter and face of CHANCE, singing her original song 'A Little More' to promote the fragrance.
The experience continues with Chanel photo booths as well as a larger-than-life bottle of CHANCE EAU SPLENDIDE. The event will have bottles of the fragrances available for purchase.
"Chance Eau Splendide: A Special at the Grove" is free and open to the public Monday to Thursday from 10 a.m. to 9 p.m.; Friday and Saturday from 10 a.m. to 10 p.m.; and Sunday from 10 a.m. to 8 p.m. No reservations are necessary.
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