Activism in Every Art Piece: Smallfry's ‘Museum of Modern Life' Debuts in Amsterdam
Smallfry, a contemporary art initiative by the duo of Dutch artists Fraser Small and Roëll Wahle, officially announces the launch of its Kickstarter campaign for the Museum of Modern Life. This new attraction promises to blend captivating artworks with impactful social and environmental commentary, inviting visitors to engage in an experience where art inspires change.
Set against the vibrant backdrop of Amsterdam, the Museum of Modern Life aims to provide an interactive journey through thought-provoking exhibits. From installations like 'The Social Butterfly,' critiquing environmental policies, to 'One Day My Son, This Will All Be Yours,' highlighting consumerism's legacy, each piece is designed to spark conversation and inspire action. Smallfry's work, known for its bright visuals with deep narratives, creates a platform where visitors not only witness art but become part of its story.
In a remarkable achievement, Smallfry was recently invited to showcase two of their pieces at the World Economic Forum in Davos —a prestigious event where world leaders gather to address global challenges. This recognition highlights the growing impact and relevance of Smallfry's work in bridging art with positive activism.
'With the Museum of Modern Life, we're building more than just an art space—we're creating a brand for change,' said Fraser Small. 'Our installations allow visitors to actively engage, learn, and contribute, all while experiencing visually stunning pieces that resonate with today's social and environmental challenges.'
Key Highlights of the Museum:
Immersive Art Installations: Visitors will experience multi-sensory exhibits that encourage interaction and personal involvement, transforming spectators into participants.
Environmental and Social Narratives: Each exhibit tells a compelling story, urging reflection on issues such as climate change, consumerism, and capitalism through powerful visual metaphors.
Charitable Impact: A significant portion of ticket sales—starting at 20% and increasing annually—will be donated to causes aligned with the themes explored in the art.
Insta-Worthy Displays: Selfies and photos are encouraged so visitors won't just be able to enjoy the art, but also spread meaningful and captivating messages to the world beyond the museum.
'Our vision is to make the Museum of Modern Life a space where art, social commentary, and community converge. We're excited to involve our supporters through Kickstarter, offering them exclusive rewards and the chance to be part of something transformative,' added Roëll Wahle.
Supporters of the Kickstarter campaign will receive access to limited-edition artworks, clothing, signed coffee-table books, and the chance to have their names featured within the museum.
For more information or to support the campaign, visit their Kickstarter page at https://www.kickstarter.com/projects/1099222210/smallfrys-museum-of-modern-life
Media Contact
Company Name: Smallfry: Museum of Modern Life
City: Amsterdam
Country: Netherlands
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