Vizag embraces quick commerce with local flavours leading surge
: According to an analysis by Instamart, a quick commerce platform, dairy products emerged as the most ordered category in the city over the past six months — led by curd, full cream and toned milk, and paneer.
These were followed by daily essentials such as tomatoes, refined sunflower oil, onions, eggs, and potatoes. Regional favourites like groundnuts, coconut, tender coconut, idli rava, and spiced buttermilk also continue to see strong and consistent demand. Notably, one user placed an impressive 337 orders between June 2024 and June 2025.
Hari Kumar G, chief business officer at Instamart, said Visakhapatnam represents a perfect example of how quick commerce can cater to a city's unique cultural and lifestyle needs.
"From delivering local products like Visakha curd to regional specialties like tender coconut and spiced buttermilk, we are seeing consumers embrace the convenience of having their traditional favourites delivered in just 10 minutes," he noted.
Beyond daily essentials, Vizag's consumers are turning to quick commerce for a broader range of needs—from beauty and grooming products during the wedding season to munchies and snacks during the monsoons. Seasonal consumption patterns reveal deeper insights into the city's evolving habits. For instance, during festivals like Sankranti, there's a notable spike in orders for fruits, vegetables, pooja essentials, and traditional cooking ingredients.
The monsoon season, meanwhile, brings a surge in snack orders — especially for items like potato chips and Aloo Bhujia.
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