Moroccan Tech Giant Procheck ‘Writes a New Chapter' as EXIA Technologies
In a statement, the company said the new identity marks a strategic milestone and reflects its commitment to becoming an essential technology partner for large Moroccan and international enterprises.
EXIA Technologies operates with more than 2,500 employees across 8 regional professional service centers and 6 production centers.
The company processes over one billion secure documents annually on its platforms and serves more than 50 institutional clients in Morocco and internationally, spanning key sectors including banking, insurance, telecommunications, and retail.
The Moroccan tech firm positions itself as a leader in Business Process Services (BPS), helping clients optimize and digitally transform their business processes.
Leadership vision for growth
'We are not turning a page, we are writing a new chapter,' said Zineb Oudghiri, CEO of EXIA Technologies.
Oudghiri explained in a press statement that the company has spent more than 30 years helping clients focus on what matters most to their business. She described EXIA as more than a service provider, calling it 'a trusted partner capable of combining technology and human intelligence.'
The company's CEO also pointed out that the company's philosophy is of human augmentation rather than replacement. 'An identity that reflects our ambition of augmented human. Yes, augmented. Not replaced, but amplified by AI, equipped by technology, and always guided by our human values,' Oudghiri said.
This rebranding, she says, reflects the company's ambition to modernize its image and accelerate development while consolidating its leadership in Morocco and strengthening its international presence.
Brand name reflects core values
The EXIA name combines two fundamental pillars. 'EX' stands for Execution Excellence, reflecting the company's efficiency in project implementation, while 'IA' represents Augmented Intelligence, illustrating an advanced technological approach driven by data and artificial intelligence.
EXIA Technologies offers comprehensive digital and technological solutions to help companies address their strategic, technological, and operational challenges.
Certifications and commitment
The company maintains ISO 9001 and ISO 27001 certifications, demonstrating its commitment to excellence in information security. EXIA Technologies integrates corporate social responsibility policies into its overall strategy.
With this rebranding, EXIA Technologies aims to establish itself as the strategic partner for organizations looking to transform their business models and succeed in the constantly evolving digital environment. The company says that this new identity will lead to innovative new offerings and stronger collaboration with clients facing digital challenges. Tags: EXIA TechnologiesMoroccan tech companyTech company
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Morocco World
17 hours ago
- Morocco World
Forbes Recognizes Adel El Fakir for His Leadership in Morocco's Tourism, Aviation
Rabat – Adel El Fakir, a Moroccan leader in tourism and aviation, has been named one of Forbes Middle East's Top 100 Travel and Tourism Leaders for 2025. He is currently the Director General of Morocco's National Airports Authority (ONDA) and was previously the head of the Moroccan National Tourism Office (ONMT). Under his leadership, Morocco launched major tourism campaigns, including the award-winning 'Morocco: Kingdom of Light,' and now he is overseeing the expansion and modernization of airports across the country in preparation for events like the 2030 World Cup. El Fakir has a diverse educational background that has shaped his career in business, marketing, and leadership. He earned a Bachelor's in Finance from ISCAE, where he gained hands-on experience and a passion for business and marketing. He then completed a Diplôme d'études supérieures spécialisées (DESS) in marketing at Université Toulouse 1 Capitole, studying alongside Moroccan and French instructors while working full-time, which helped him connect theory with real-world business practice. To broaden his perspective, he pursued an MBA in International Business at École des Ponts ParisTech and École Hassania des Travaux Publics in Casablanca. Later, he completed a Certificate in Corporate Governance at the Institut Marocain des Administrateurs, which gave him deep insight into business ethics, governance, and sustainability. This rich education provided the foundation for his success in both tourism and aviation leadership. Championing the Moroccan tourism brand El Fakir was appointed Director General of the Moroccan National Tourism Office (ONMT) in 2018. It was during this tenure that he launched the 'Morocco: Kingdom of Light' campaign in April 2022, targeting 19 to 20 international markets with multimedia advertising across TV, digital platforms, outdoor signage, cinema, and more. The campaign resonated globally, earning the title Best International Promotional Campaign from France's esteemed media TourMaG, and Best Destination Campaign from Spain's leading daily, La Razon. It also clinched the Travel d'Or in France (2023) as the most beloved marketing campaign by the French public. El Fakir's digital ingenuity was further affirmed when the ONMT campaign 'Moments in Morocco' received Expedia's best digital campaign award for the EMEA region in 2019. In recognition of his leadership, media and tourism peers named him Tourism Personality of the Year in 2024 as part of the first edition of the Morocco Tourism Awards. His impact garnered attention from Forbes Middle East, which ranked him 18th in its 2023 Top 100 Travel & Tourism Leaders in the MENA, a first for a Moroccan leader in the Top 20. Throughout his ONMT leadership, El Fakir orchestrated strategic airline partnerships, steered promotional 'Light Tours' across global capitals, and established the 'Light In Action 2026' plan to sustain Morocco's upward momentum in tourism appeal. A new flight path: leading Morocco's airports In June 2024, King Mohammed VI appointed El Fakir Director General of the National Airports Office (ONDA). During this transition, ONMT's Board of Directors commended his achievements in transforming the tourism office and wished him success in steering ONDA's modernization. 'The Board of Directors thanked M. Adel El Fakir for his work during the last 6 years at the head of the Moroccan National Tourism Office, while praising the positive results and the success of the various programs launched by the Office during his tenure,' ONMT said in a statement. They also expressed confidence in his new responsibilities as CEO of ONDA, where he is now managing strategic projects, restructuring the institution, and modernizing Morocco's airports. Earlier this year, El Fakir unveiled 'Airports 2030,' a bold roadmap aimed at transforming Morocco's airport network. The plan focuses on three main areas: expanding infrastructure, enhancing the passenger experience, and modernizing ONDA's institutional framework. Under the infrastructure expansion pillar, Mohammed V Airport is set to increase its capacity from 14 million to 35 million passengers by 2029, while airports in Marrakech, Agadir, Tangier, and Fez are also slated for capacity doubling. To improve the passenger experience, the plan focuses on digitization, including automated baggage handling, streamlined access, and seamless journeys from check-in to boarding. Institutional transformation is another key focus, with efforts to modernize ONDA's operational structure and strengthen collaboration with agencies such as the DGSN, Customs, Gendarmerie, and the Ministry of Transport, aiming to embed agility and efficiency across the organization. Tangible milestones under El Fakir's leadership also include the March 2025 start of a new terminal at Mohammed V Airport, which will have a 20-million passenger capacity and a $1.6 billion investment, scheduled for completion in 2029 in anticipation of the 2030 World Cup. In 2024, the ONDA network handled 32.7 million passengers, marking a 21% increase year-on-year, with international traffic rising 20% and domestic traffic surging 30%. He also appointed new directors at Nador El Aroui and Agadir Al Massira airports to manage rapid passenger growth, with Agadir handling 3.1 million passengers (up 36%) and Nador exceeding 1.05 million in 2024. Morocco plans MAD 42 billion ($4.2 billion) in airport investments by 2030, with the aim of positioning Mohammed V as a major intercontinental hub, with projections of 60 million passengers by 2030 and 90 million by 2035. Tags: Adel el fakirForbesONDAONMT
Morocco World
18 hours ago
- Morocco World
ONDA Opens Direct Access to Key Aviation Careers
Rabat — The National Airports Office (ONDA) is giving Moroccan students a more direct route into two of the most strategic careers in civil aviation. The Mohammed VI International Academy of Civil Aviation is set to offer Air Navigation Control (CNA) and Air Traffic Safety Electronics (ESCA) programmes directly through the National Common Entrance Exam (CNC). Previously, students could only reach these courses after starting in Computer Engineering, Industrial and Production Engineering, or Electrical, Electronic, and Telecommunications Engineering. The extra step often left the programmes less visible, despite their central role in ensuring the safety and efficiency of air travel. ONDA said the reform is part of its 'Airport 2030' strategy, aimed at preparing a new generation of experts to meet the industry's growing technological and operational challenges. The change will simplify the training offer, attract more talented candidates, and align skills more closely with market needs. By opening these doors, ONDA hopes to inspire more young people to take up careers that demand precision, responsibility, and innovation, as well as to help drive Morocco's Vision 2030 for a stronger air transport sector. ONDA has launched the 'Airport 2030' strategy ahead of Morocco's co-hosting the 2030 FIFA World Cup with Spain and Portugal. The plan includes doubling passenger capacity to 80 million by 2030, thus enhancing Morocco's airports' performance. As part of the strategy, Morocco's ONDA has also launched a major reorganization of its three main divisions to boost performance. It also announced a new visual identity for the country's airports as part of its 'Airports 2030' strategy. The visual identity comprises heritage symbols with openness to the world through the four cardinal points. Tags: Morocco's AirportsONDA
Morocco World
20 hours ago
- Morocco World
Morocco Tops Spain's Fresh Produce Market
Rabat – Between January and May, Morocco rose to become Spain's leading supplier of fresh fruit and vegetables by value. Official Spanish customs figures, compiled by the Federation of Associations of Producers and Exporters of Fruits and Vegetables (FEPEX), put Morocco's shipments at €834 million – a leap of 30% compared with the same period last year. In volume, France still holds first place with 549,069 tons sent to Spain, an increase of 11%. Morocco follows with 322,810 tons, up 26%. The fact that Morocco leads in value but ranks second in volume shows a decisive move towards higher-quality, better-priced produce. Spanish buyers now pay more per kilo for Moroccan goods, a sign that standards, reliability, and presentation match European expectations. Morocco's rise is thanks to years of targeted investment. Modern packing houses, certified farms, and improved logistics networks now allow exporters to meet the tight schedules and quality controls demanded in Spain. This success also comes at a moment when Spanish growers face falling domestic output and frequent climate disruptions. Importers are looking to Morocco as a stable and competitive source to fill supermarket shelves. The trend marks a historic reversal in the trade balance. Spain, long an exporter to Morocco, now depends on the North African country for a growing share of its fruit and vegetable supply. Yet, new growth brings responsibilities. Managing water resources, keeping export volumes in check, and protecting rural incomes will shape Morocco's ability to keep its lead. Morocco is facing one of its driest periods in recent years, with water scarcity pressing hard on its agricultural heartlands. Irrigation networks in key producing areas are under strain, forcing growers to adapt crop choices and farming practices. Investments in efficient watering systems, desalination, and better resource management have so far kept production on track, but the heavy dependence on limited water reserves raises questions about how long the sector can sustain its current pace of growth. Tags: ExportsMoroccoproduce exportsproduce marketSpain
