Target faces another boycott starting June 3. Here's why this spending freeze is different
Another Target boycott starts this week amid the retailer's stance on diversity, equity, and inclusion (DEI) initiatives.
Organized by advocacy group The People's Union USA, the Target boycott is one of 11 consumer spending pauses scheduled in 2025. The list of planned boycotts includes Walmart, Amazon, McDonald's and more. Black faith leaders like Pastor Jamal-Harrison Bryant led the now-indefinite nationwide Target boycott separately.
Here's what to know about the latest Target spending freeze and how the boycott might look in Ohio.
The upcoming June Target boycott takes place June 3-9, 2025.
While the spending pause will last for about a week, the organization's leader has also called for a permanent Target boycott. Consumers are urged to avoid shopping at Target, both in store and online.
Target, like some other major retailers, announced it would end its diversity, equity and inclusion efforts. According to the Arizona Republic, these changes included ending a program aimed at helping Black employees advance in the company and supporting Black-owned businesses.
John Schwarz, founder of The People's Union USA, called for the permanent boycott of Target in a May 26 Instagram post. "Target needs to be shut down. This corporation needs to feel the full power of the people," he said.
Schwarz told The Arizona Republic that the actions of The People's Union USA are not directly tied to companies' DEI stances, but still aims "to hold corporations and corrupt systems accountable."
Following previous spending boycotts, Target found itself embroiled in DEI controversy and suffered a subsequent drop in foot traffic and sales. The company also indicated boycotts, inflation and tariffs as a result of President Donald Trump's trade war impacted sales.
Target operates 65 stores across the state, according to ScrapeHero. This includes six in Cincinnati, five in Columbus, and one in Akron, according to Target's Ohio store directory.
These are the dates for the rest of the year's boycotts, according to The People's Union USA:
Target: June 3-9
McDonald's: June 24-30
Independence Day boycott: July 4
This article originally appeared on Cincinnati Enquirer: Target boycott begins June 3. Here's what it could look like in Ohio
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