TASARU and Blacklane drive Saudi Arabia's future of mobility
TASARU Mobility Investments is enabling the development of a smarter, greener transport ecosystem through strategic investments in partners like Blacklane. As a wholly owned entity of Saudi Arabia's Public Investment Fund, TASARU supports the transformation of the Kingdom's mobility sector by accelerating electrification, digitalization, and service excellence. Through this enabling role, TASARU is helping shape a new era of transport in Saudi Arabia in line with the goals of Vision 2030.
TASARU's flagship collaboration is with Blacklane, the global chauffeur service renowned for premium, sustainable rides, which is now operating in Riyadh, Jeddah, Dammam, Madinah and Makkah. Blacklane blends global standards with local expectations in a market actively redefining luxury mobility. 'Saudi Arabia is setting the pace for how luxury mobility will evolve globally,' said Jens Wohltorf, founder and CEO of Blacklane. 'Together with TASARU, we're delivering seamless, high-quality experiences that blend luxury with sustainability values that resonate deeply with our guests and Vision 2030.'
Blacklane's expansion is underpinned by a growing fleet of electric vehicles and a commitment to local innovation. The company is working closely with Lucid Motors, whose Lucid Air and upcoming Gravity SUV will soon be integrated into Blacklane towards the end of 2025, bringing cutting-edge EV performance to the streets of Saudi Arabia.
Meanwhile, EVIQ, the Kingdom's EV infrastructure leader, is providing the charging backbone for this EV expansion. In addition to building out charging networks, EVIQ is co-developing training programs through Blacklane's Chauffeur Training Academy, ensuring drivers are equipped with the latest in EV safety, charging, and service excellence.
Blacklane's vision for premium mobility is expanding beyond the road, with new initiatives seamlessly connecting air and ground travel. A key example is the partnership with Riyadh Air, Saudi Arabia's national airline, which offers complimentary chauffeur services within a 50 km radius of King Khalid International Airport. The service is available to Business Elite, Business Class, and eligible loyalty members, delivering a world-class hospitality experience from touchdown to final destination.
The company's services are already seeing strong traction. Airport transfers and city-to-city travel is performing exceptionally well, with intercity bookings showing sustained growth. Blacklane is also piloting a new 'faster-pickups' service in Riyadh's King Abdullah Financial District, designed to reduce wait times and enhance convenience for business travelers.
'This is just the beginning of a long-term commitment to sustainable innovation in the Kingdom,' said Adib Samara, general manager for Saudi Arabia at Blacklane. 'We're listening closely to the market and evolving with it.'
The evolution is being enabled by TASARU, whose strategic backing has supported Blacklane's expansion across the Kingdom. The partnership is grounded in a shared commitment to a smarter, greener future aligned with Vision 2030.
'TASARU's investment in Blacklane reflects our mission to power a new era of mobility in Saudi Arabia. By enabling sustainable transport solutions and nurturing local capabilities, we are building a future-ready ecosystem fully aligned with Vision 2030,' said Michael Müller, CEO of TASARU Mobility Investments.
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