
TASARU and Blacklane drive Saudi Arabia's future of mobility
TASARU Mobility Investments is enabling the development of a smarter, greener transport ecosystem through strategic investments in partners like Blacklane. As a wholly owned entity of Saudi Arabia's Public Investment Fund, TASARU supports the transformation of the Kingdom's mobility sector by accelerating electrification, digitalization, and service excellence. Through this enabling role, TASARU is helping shape a new era of transport in Saudi Arabia in line with the goals of Vision 2030.
TASARU's flagship collaboration is with Blacklane, the global chauffeur service renowned for premium, sustainable rides, which is now operating in Riyadh, Jeddah, Dammam, Madinah and Makkah. Blacklane blends global standards with local expectations in a market actively redefining luxury mobility. 'Saudi Arabia is setting the pace for how luxury mobility will evolve globally,' said Jens Wohltorf, founder and CEO of Blacklane. 'Together with TASARU, we're delivering seamless, high-quality experiences that blend luxury with sustainability values that resonate deeply with our guests and Vision 2030.'
Blacklane's expansion is underpinned by a growing fleet of electric vehicles and a commitment to local innovation. The company is working closely with Lucid Motors, whose Lucid Air and upcoming Gravity SUV will soon be integrated into Blacklane towards the end of 2025, bringing cutting-edge EV performance to the streets of Saudi Arabia.
Meanwhile, EVIQ, the Kingdom's EV infrastructure leader, is providing the charging backbone for this EV expansion. In addition to building out charging networks, EVIQ is co-developing training programs through Blacklane's Chauffeur Training Academy, ensuring drivers are equipped with the latest in EV safety, charging, and service excellence.
Blacklane's vision for premium mobility is expanding beyond the road, with new initiatives seamlessly connecting air and ground travel. A key example is the partnership with Riyadh Air, Saudi Arabia's national airline, which offers complimentary chauffeur services within a 50 km radius of King Khalid International Airport. The service is available to Business Elite, Business Class, and eligible loyalty members, delivering a world-class hospitality experience from touchdown to final destination.
The company's services are already seeing strong traction. Airport transfers and city-to-city travel is performing exceptionally well, with intercity bookings showing sustained growth. Blacklane is also piloting a new 'faster-pickups' service in Riyadh's King Abdullah Financial District, designed to reduce wait times and enhance convenience for business travelers.
'This is just the beginning of a long-term commitment to sustainable innovation in the Kingdom,' said Adib Samara, general manager for Saudi Arabia at Blacklane. 'We're listening closely to the market and evolving with it.'
The evolution is being enabled by TASARU, whose strategic backing has supported Blacklane's expansion across the Kingdom. The partnership is grounded in a shared commitment to a smarter, greener future aligned with Vision 2030.
'TASARU's investment in Blacklane reflects our mission to power a new era of mobility in Saudi Arabia. By enabling sustainable transport solutions and nurturing local capabilities, we are building a future-ready ecosystem fully aligned with Vision 2030,' said Michael Müller, CEO of TASARU Mobility Investments.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Arab News
an hour ago
- Arab News
Iraq electricity gradually back after nationwide outage
BAGHDAD: Electricity supply returned to all Iraq's provinces on Tuesday, a government official told AFP, expecting the grid's full recovery within a day after a nationwide power shortages are a frequent complaint in Iraq, suffering from endemic corruption and dilapidated public households rely on private generators, acquired to compensate for daily power cuts to public Monday, the electricity ministry said that 'a record rise in temperatures' coupled with a surge in demand resulted in the shutdown of transmission lines, which then led to a total outage.A senior ministry official, speaking on condition of anonymity, told AFP on Tuesday that 'since midnight, all provinces have seen the return' of power official cautioned that 'it is happening gradually,' with the central province of Karbala, where millions of Shiite Muslim pilgrims were expected for a major religious commemoration, being 'the first to recover its electricity.'In the capital Baghdad, the grid was back to 95 percent of its normal capacity, said the outage came amid a heatwave that Iraqi meteorological services expect to last more than a week, with temperatures climbing as high as 50C in parts of the the vast majority of Iraqis rely on private generators, they often cannot power all household appliances, especially air is sometimes rocked by protests when outages worsen in the hot summer avoid outages during peak demand, Iraq would need to produce around 55,000 megawatts of month, for the first time, the country's power plants reached the 28,000-megawatt electricity ministry official said that 'the system has returned to normal and is stable,' producing 24,000 megawatts and expected to reach 27,000 once the final malfunctions related to Monday's outage are resolved.


Argaam
an hour ago
- Argaam
Jamjoom Fashion issues prospectus for Nomu IPO
Jamjoom Fashion Co. issued the prospectus to float 2.38 million shares on the Nomu-Parallel Market. The offered shares represent 30% of its pre-IPO capital of SAR 79.48 million, divided into 7.94 million shares at SAR 10 par value. The IPO will be limited to qualified investors, as per the Capital Market Authority's (CMA) instructions. The share offering will run for four working days, from Sept. 1-4. In June, the CMA approved the company's application to list its shares on Nomu.


Argaam
2 hours ago
- Argaam
Saudi Arabia vaults to 23rd globally on Mining Investment Attractiveness Index
The Saudi mining sector ranked 23rd globally on the Mining Investment Attractiveness Index, according to the Annual Mining Companies Survey Report 2024 issued by the Canada-based Fraser Institute. According to the report, the sector has witnessed an unprecedented global achievement over the past decade, outperforming peers in key destinations in Asia and Latin America, solidifying the Kingdom's position as one of the world's key emerging powers in the mining sector. The Kingdom has achieved remarkable progress on the Policy Perception Index, rising to 20th place globally in 2024 out of 82 countries surveyed. Meanwhile, the Geological Capabilities Index witnessed an unprecedented leap for the Saudi mining sector, reaching 24th place in 2024, showed the report. The Kingdom also recorded exceptional improvement in several key indices between 2013 and 2024, as shown in the following table: