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Mint
6 hours ago
- Mint
Why the 260-year-old Parisian perfume house Creed prefers to source jasmine from India
The Paris-based House of Creed recently opened its first flagship boutique in India at The Chanakya, New Delhi, bringing over two-and-a-half centuries of fragrance mastery to the discerning Indian market. The flagship store offers Creed's most popular perfumes, including the Aventus, Silver Mountain Water, and Green Irish Tweed, alongside the Aventus for Her, among others. In an interview with Lounge, Giles Gordon, the brand's chief marketing officer, talks about the reason behind selecting Delhi as the location for the flagship store, why they prefer to source jasmine and tuberose from India, and what makes a good perfume. Edited excerpts: What made you select Delhi? Delhi represents India's most refined and cosmopolitan luxury landscape, making it the natural choice for Creed's inaugural flagship boutique. After over 260 years of mastery rooted in London's legacy, we sought a location that reflects our devotion to cultural richness. India already has an array of luxury fragrance brands—Gucci and Prada Beauty being the recent additions. How do you plan to face off the competitors? The growth of global fragrance houses in India signals a shift towards more refined preferences, and that's exactly where Creed thrives. Each fragrance is hand-weighed, blended, and matured in our maison in France; a process rooted in human skill. We offer a tangible connection to centuries of perfumery expertise that resonates with India's most perceptive consumers. Earlier this year, you launched a snow-inspired perfume. Could you talk about the idea behind that smell? Silver Mountain Water, which launched in 1995, remains one of our most iconic creations. The idea came from the beauty of the Swiss Alps, capturing that crisp, invigorating moment of breathing in mountain air with glacial streams running below. It opens with a burst of bergamot and blackcurrant, flows into tea and airy accords, and finishes on soft sandalwood and musk. Even the bottle, with its white base and silver cap, brings that alpine vision to life. India has a long history in perfume making. Has the country inspired the House of Creed to create a perfume? Do you source any raw materials from here? Absolutely. Our perfumers travel the world in search of the finest raw materials, and India plays an essential role in that journey. We source some of our most precious notes, like jasmine and tuberose, from India. They're not just ingredients, they're living traditions that continue to inspire our creations. What's Creed's business vision for India? India plays a key role in our global story, not just as a market but as a cultural partnership. The country's deep-rooted respect for tradition aligns seamlessly with Creed's ethos. Across our presence in nearly 80 countries, we've seen India's interest grow steadily. From London to Dubai, Indian consumers are stepping into niche luxury with curiosity and confidence. Our digital traction confirmed the appetite, and now we're creating an immersive, in-person experience that invites people to explore what sets artisanal fragrance apart. How have people's tastes evolved over the years when it comes to scents? Today, people aren't simply choosing a fragrance to follow trends. They're looking for something that feels like them. Great perfumery isn't about fitting in; it's about discovering what feels truly your own. What's a good perfume according to you? A good perfume starts with exceptional ingredients and the kind of hands-on craftsmanship that gives it soul. It should linger beautifully, tell a story, and become a part of how you express yourself. A great fragrance isn't just something you wear, it's something that stays with you, shapes your presence, and leaves a quiet impression long after you've gone. Which perfume do you wear? Aventus is the one I find myself returning to. It strikes that rare balance between bold and elegant. It opens bright and fresh, then settles into something warm, smoky, and quietly powerful.
Time of India
6 hours ago
- Time of India
Madhavan's gold medallist swimmer son ends day at 8pm: His sportsman routine and strict lifestyle
Actor R. Madhavan, known for films like 3 Idiots and Tanu Weds Manu, has shared details about the disciplined life of his son, Vedaant Madhavan , a national-level swimmer with multiple international accolades. Vedaant's structured lifestyle, focused training, and mindful habits have become a point of interest for fans who admire the young athlete's dedication. Independence Day 2025 Before Trump, British used tariffs to kill Indian textile Bank of Azad Hind: When Netaji gave India its own currency Swadeshi 2.0: India is no longer just a market, it's a maker A Day That Begins at 4 AM In a conversation with GQ, Madhavan revealed that Vedaant starts his day at 4 a.m., aligning with the traditional Brahma Muhurta, considered the most spiritually conducive time to wake. His day stretches until 8 p.m., reflecting the demanding schedule of a professional swimmer. Madhavan emphasized that maintaining such a routine is challenging not only for Vedaant but also for the family, highlighting the level of commitment required for competitive sports. The Swimmer's Physique and Lifestyle Standing tall at 6'3', Vedaant embodies the physical attributes of a trained swimmer. Madhavan described his son as having a 'swimmer's body' and following a highly disciplined lifestyle. Even simple tasks, such as eating, are approached with mindfulness—Vedaant focuses on proper chewing and balanced nutrition, treating meals as integral to his training regimen. Madhavan compared his own habits humorously, noting that while he considers himself 'lazy,' Vedaant's discipline surpasses anything he has practiced, demonstrating the stark contrast between a creative professional and a competitive athlete. Parenting and Achievements Beyond physical training, Madhavan stressed the importance of fostering autonomy and a safe environment at home. Since Vedaant was five, Madhavan has engaged in open conversations with his son, respecting his opinions and ensuring a judgment-free space. This approach, he believes, helps Vedaant grow not only as an athlete but also as an individual capable of making mindful decisions. Madhavan also expressed a desire to remain closely involved in his son's life, envisioning a future where he can support him as a father and later as a grandfather. He wants to be a consistent presence when it matters most, providing guidance and emotional support whenever needed. Vedaant has made a mark in competitive swimming, winning five golds at the Malaysian Open, a gold and silver at the Danish Open, and bronze medals at competitions in Latvia and Thailand. He also secured fifth place at the Commonwealth Youth Games, reflecting his rising stature on the international stage.
India.com
8 hours ago
- India.com
Grace Hayden Exclusive: Not Virat Kohli or Rohit Sharma, Matthew Hayden's Daughter Picks Rishabh Pant As Her Favourite Indian Cricketer
Grace Hayden, daughter of legendary Australian opener Matthew Hayden, is rapidly carving her own niche in the sports media and entertainment world. Currently working as a broadcaster at Delhi Premier League 2025, She is a popular cricket presenter, commentator, and model, Grace has covered some of the biggest cricket events for Star Sports, worked alongside her father in the commentary box, and hosted her own weekly podcast Game On with Grace for Willow, where she unravels untold sporting stories. While Talking to Zee News English in an exclusive interaction, Grace spoke openly about her love for India, her favourite current Indian player and more. Named Pant As Favourite 'Rishabh Pant, I think his comeback story was amazing' Grace Told Us on being asked about his favourite Indian Cricketer Currently. Rishabh Pant's return to cricket has been nothing short of inspirational. After a life-threatening car accident, his recovery and comeback showcased immense resilience. He's not only returned to the field but has also displayed his aggressive, match-winning form. His journey stands as a powerful testament to his unwavering determination and spirit. ALSO READ - Who Needs A Patriotic Movie When You've Got India vs Pakistan? 5 Iconic Matches to Watch This August 15 On Father's Retirement She also Talked about Her Father's Matthew Hayden's international retirement in 2009. "Yeah, well, it was his time. He actually, sat me down and told me in 2009, I'm going to retire, Gracie, and I was so young. I said, no, Dad, you can't retire. What do you mean? Santa has to come because I was convinced that because obviously Boxing Day test came around and it was around that time that he retired. I think in Sydney or wherever he retired. But yeah, he was like, I'm going to retire. I said no, you can't," added Grace. Beyond cricket coverage, Grace has had an impressive career across fashion, brand ambassador roles, and modelling campaigns in Australia. She's appeared as a fashion reporter for Channel 7's Spring Carnival horse racing broadcast, partnered with brands like Lorna Jane and Pacific Fair, and fronted lifestyle campaigns. She shares a close personal and professional relationship with her father, often collaborating on ambassador roles and public events. ALSO READ- Brutal Blow By Rabada In 2nd T20I Ends Mitchell Owen's ODI Debut Hopes, Injury Crisis Hits Squad Before SA Series
