Suresh Raina and Priyanka Raina flips the mirror for modern parenting in new ad
Titled #EffectiveBabyCare×Maate, the campaign cuts through the cluttered, feel-good language of 'pure, gentle, and safe' — and replaces it with what really matters: efficacy, ingredient integrity and product transparency.
'We've all been that parent,' said Priyanka Raina, co-founder of Maate. 'So careful with everything in our lives — but far too casual about what touches our baby's skin every day. That had to change.'
The series of ad films blend sharp visual storytelling with real, observational truths — showing just how easily we rely on vague words like 'mild' or 'natural,' without ever flipping the label or questioning the ingredients. And that's a serious problem. Many baby products on the market today are packed with undisclosed fragrances, synthetic chemicals, and preservatives that have been linked to rashes, irritation, and even hormone disruption in children.
'Most people assume 'baby products' are automatically safe,' adds Suresh Raina, co-founder and Indian cricketer. 'But we've learned that safety isn't the finish line. It has to work too.'
With this campaign, Maate isn't selling softness. It's sparking a shift. And for modern Indian parents ready to raise their standards, it hits exactly where it should: home. Because your baby doesn't just need 'gentle'. They need skincare that's actually doing something, the press note stated.
Watch the video here:
View this post on Instagram A post shared by Suresh Raina (@sureshraina3)
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
34 minutes ago
- Time of India
Pete Davidson Elsie Hewitt Pregnancy: Couple's relationship timeline, dating history and all details about pete davidson girlfriend
Pete Davidson is expecting his first child with girlfriend Elsie Hewitt. The couple confirmed the news with a photo carousel on Instagram. They started dating earlier this year and now live together in New York. Davidson has often spoken about wanting to be a father and is excited about the new chapter. Pete Davidson and Elsie Hewitt share pregnancy news on Instagram with ultrasound and couple photos. This combination of photos shows model Elsie Hewitt at the Moet & Chandon holiday season celebration in New York on Dec. 5, 2022, left, and Pete Davidson at the premiere of "Big Time Adolescence" in New York on March 5, 2020. (Photos by Evan Agostini/Invision/AP) Tired of too many ads? Remove Ads Couple Confirms Pregnancy Pete Davidson and Elsie Hewitt Relationship Timeline Tired of too many ads? Remove Ads Pete Davidson and Elsie Hewitt Dating History Tired of too many ads? Remove Ads Davidson's Desire to Become a Father FAQs Comedian Pete Davidson and actor Elsie Hewitt are expecting their first child together. The news was confirmed through a social media post by Hewitt. The couple began dating earlier this year and recently moved in together in New Hewitt confirmed the pregnancy through a photo series on Instagram. She captioned the post, 'welp now everyone knows we had sex.' The images included a photo of the couple holding Hewitt's baby bump, ultrasound clips, and several moments from their and Hewitt were first seen together in March during a beach day in Palm Beach, Florida. They were photographed kissing and walking together. That moment started rumors about their May, sources confirmed that the couple had moved in together. They now split time between Davidson's home in upstate New York and a Brooklyn June, Davidson and Hewitt made their first red carpet appearance at the 13th Annual Blossom Ball in New York. The same month, Hewitt shared photos from their summer, including a Fourth of July boat ride. Davidson was seen kissing her on the cheek in one was born in London on March 5, 1996, and moved to Los Angeles at age 10. She began modeling as a teenager. In 2017, she became Playboy's Miss June and later worked with Guess in a major also shares lifestyle and food content online and has built a following as a recipe acting, Hewitt has appeared in 'Turnt' (2018), 'Teenage Badass' (2020), and 'Dave' on Hulu. Her latest role was Suzie Huppert in Season 3 of HBO's 'Industry.'Before dating Davidson, Hewitt was linked to Jason Sudeikis in 2023. They were seen at the US Open and outside a nightclub in Los Angeles. She also dated Benny Blanco in 2019. Blanco is now engaged to Selena dating history includes several high-profile names. He was engaged to Ariana Grande in 2018. After that, he dated Kate Beckinsale, Margaret Qualley, Kaia Gerber, Phoebe Dynevor, Kim Kardashian, Emily Ratajkowski, Chase Sui Wonders, and Madelyn started dating Hewitt about eight months after ending his relationship with a 2022 interview with Kevin Hart on 'Hart to Heart,' Davidson shared his dream of becoming a father. He said, 'I wanna have a kid… I'm so excited for that chapter.' He also said he's been trying to become a better person before starting that part of Hewitt is a model and actress. She has worked with Playboy and Guess and acted in shows like Industry and Dave. She is now expecting a baby with Pete began dating in early 2024. Their relationship became public in March after photos surfaced from a beach day in Florida.
Economic Times
34 minutes ago
- Economic Times
Pete Davidson Elsie Hewitt Pregnancy: Couple's relationship timeline, dating history and all details about pete davidson girlfriend
AP Pete Davidson and Elsie Hewitt share pregnancy news on Instagram with ultrasound and couple photos. This combination of photos shows model Elsie Hewitt at the Moet & Chandon holiday season celebration in New York on Dec. 5, 2022, left, and Pete Davidson at the premiere of "Big Time Adolescence" in New York on March 5, 2020. (Photos by Evan Agostini/Invision/AP) Comedian Pete Davidson and actor Elsie Hewitt are expecting their first child together. The news was confirmed through a social media post by Hewitt. The couple began dating earlier this year and recently moved in together in New Hewitt confirmed the pregnancy through a photo series on Instagram. She captioned the post, 'welp now everyone knows we had sex.' The images included a photo of the couple holding Hewitt's baby bump, ultrasound clips, and several moments from their relationship. Also Read: Good Trouble Lives On Protests Near Me: Which areas to avoid traffic closures? See cities, locations and timings of protests in US Davidson and Hewitt were first seen together in March during a beach day in Palm Beach, Florida. They were photographed kissing and walking together. That moment started rumors about their May, sources confirmed that the couple had moved in together. They now split time between Davidson's home in upstate New York and a Brooklyn brownstone. In June, Davidson and Hewitt made their first red carpet appearance at the 13th Annual Blossom Ball in New York. The same month, Hewitt shared photos from their summer, including a Fourth of July boat ride. Davidson was seen kissing her on the cheek in one was born in London on March 5, 1996, and moved to Los Angeles at age 10. She began modeling as a teenager. In 2017, she became Playboy's Miss June and later worked with Guess in a major also shares lifestyle and food content online and has built a following as a recipe acting, Hewitt has appeared in 'Turnt' (2018), 'Teenage Badass' (2020), and 'Dave' on Hulu. Her latest role was Suzie Huppert in Season 3 of HBO's 'Industry.' Also Read: Good Trouble Lives On Protests: Who is John Lewis? See what is it, date, demands, number of demonstrations, turnout, virtual events Before dating Davidson, Hewitt was linked to Jason Sudeikis in 2023. They were seen at the US Open and outside a nightclub in Los Angeles. She also dated Benny Blanco in 2019. Blanco is now engaged to Selena dating history includes several high-profile names. He was engaged to Ariana Grande in 2018. After that, he dated Kate Beckinsale, Margaret Qualley, Kaia Gerber, Phoebe Dynevor, Kim Kardashian, Emily Ratajkowski, Chase Sui Wonders, and Madelyn started dating Hewitt about eight months after ending his relationship with a 2022 interview with Kevin Hart on 'Hart to Heart,' Davidson shared his dream of becoming a father. He said, 'I wanna have a kid… I'm so excited for that chapter.' He also said he's been trying to become a better person before starting that part of life. Who is Elsie Hewitt? Elsie Hewitt is a model and actress. She has worked with Playboy and Guess and acted in shows like Industry and Dave. She is now expecting a baby with Pete Davidson. When did Pete Davidson and Elsie Hewitt start dating? They began dating in early 2024. Their relationship became public in March after photos surfaced from a beach day in Florida.
Time of India
an hour ago
- Time of India
Neha Dhupia thanks Karan Johar's ''Aap Jaisa Koi' for smashing patriarchy
Actress Neha Dhupia thanked the makers of R Madhavan and Fatima Sana Shaikh starrer "Aap Jaisa Koi" for smashing the patriarchal mindset one scene, and one dialogue at a time. Lauding the cast of the movie for showing love in a renewed light, Dhupia wrote on her Insta stories, "I loved @ for smashing the patriarchy one dialogue, one scene, and one stop at a time. ..congratulations #viveksoni @karanjohar @apoorvaa1972 and also such great well done guys... congratulations @actormaddy @fatimasanashaikh @ayeshiraza @namitdas #Manish chaudhari and the entire cast and crew..." Resharing her post on his Instagram stories, Kara Johar wrote, "Neha", along with four red heart emojis. Made under the direction of Vivek Soni , "Aap Jaisa Koi" shares the unconventional love tale between Shrirenu Tripathi (Played by Madhavan), a reserved middle-aged Sanskrit professor, and Madhu Bose (Played by Fatima), a spirited French instructor. Karan Johar, Gauri Khan, Maheep Kapoor and squad have a blast in Jaisalmer, Neha Dhupia shares glimpses The makers have used a middle-aged couple, played by Manish Chaudhari and Ayesha Raza to shed light on the fact that the root cause of the misogynistic attitude is that the men are brought up to believe that their wife is not only their partner, but someone who they own. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo When Bhanu Tripathi says, "Beti padha rahe hain. Kaam karne de rahe hain. Biwi ko izzat dete hain. Pure Jamshedpur me aur koi pati hai jisne is umar me apni patni ko kaam karna allow kiya hai (We're educating our daughter. We're letting her work. I respect my wife. Is there any other husband in Jamshedpur who has allowed his wife to work at this age)?," he genuinely believes that he is providing everything needed by a woman for a fulfilling life. However, his better half, Kusum gives him a reality check with her reply. She says, "Hote kaun hain aap allow karne vale? Dhande aur makaan ki authority aapki hai. Kisi ke swambhiman ki nahi (Who are you to allow me? You may have authority over the business and the house - but not over someone's self-respect)." "Aap Jaisa Koi" premiered on Netflix on July 11.
