Global Hotel Alliance partners with ExploreTECH to streamline hospitality technology procurement for its 850+ hotels in 100 countries
Dubai, 30 April 2025: Today, ExploreTECH and Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, announced that they have signed an agreement to make ExploreTECH's White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search.
ExploreTECH's new White Label Solution offers hotel groups and global hospitality brands a customised digitalmarketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand's operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience.
Mona Faraj, CEO of ExploreTECH commented: 'Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group's full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.'
By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace.
'Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,' said Folker Heim, COO of Global Hotel Alliance. 'We look forward to leveraging this platform to further enhance and streamline communication with our member brands, particularly in relation to approved technology vendors and preferential pricing. It will play a key role in optimising our internal processes and ensuring our brands and hotels can seamlessly access top-tier solutions at competitive rates.'
The highly customisable White Label Solution, created with input from a Think Tank comprising industry buyers and sellers of hospitality tech, is specifically developed for global hospitality brands and larger hotel chains. The customised digitalmarketplace can be tailored to the bespoke tech strategy and operational structure of each operator, from strict lists of proprietary solutions and approved vendors to recommended prequalified technologies.
'We are very excited to partner with the Global Hotel Alliance as our first enterprise partner for the White Label Solution, which exemplifies our Vision for ExploreTECH, which is to become the omnichannel for all things hospitality tech. Through this partnership, GHA will be able to extend support to its 850 member hotels with easy access to its tech stack used across the portfolio and generate valuable data on negotiated tech solutions for member brand consideration.
'The launch of the White Label Solution marks a critical milestone for ExploreTECH, allowing us to scale even quicker and empower hotel brands and groups with a customised digital marketplace, becoming their omnichannel for all things brand tech,' concluded Faraj.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Syyaha
04-08-2025
- Syyaha
Middle East hospitality sales, marketing, revenue management and distribution experts set to convene in Dubai for 8th Commercial Strategy Conference
Dubai, UAE, 4 August 2025: The 8th Annual Commercial Strategy Conference MEA (CSC), organized by Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA), will take place on 25 and 26 November 2025 at the Conrad Dubai Hotel. The event will gather the region's leading hospitality experts in sales, marketing, revenue management and distribution for two inspirational days of presentations, panel debates, networking opportunities and awards. Since 2018, CSC has been the only conference of its kind in the region and the go-to event for hospitality peers to discuss the industry's most pressing issues and hottest topics. This year, HSMAI MEA and its Advisory Board of experienced industry veterans are taking it up a notch with a jam-packed programme aimed to educate, inspire and create connections among hoteliers and thought leaders. The 2025 Conference will focus on expert-led sessions by top industry leaders on revenue optimization, sales strategies, marketing trends, as well as the latest tools and technologies shaping the future of hospitality. A standout segment of the conference is the much-anticipated annual ROCKSTAR awards, designed to celebrate exceptional on-property professionals for their bold initiatives and outstanding contributions to the Middle East hospitality industry that push the boundaries of commercial success. The ROCKSTAR awards will feature nine finalists selected by the HSMAI MEA Advisory Board, who will be invited to present their strategies live during the conference where the audience will vote for the top three. Prizes for the winners include an HSMAI certification course, event attendance and annual membership, a 50 percent scholarship on the Executive Master's programs at Glion and Les Roches along with a complimentary executive course or select e-Academy certificate, as well as two free tickets anywhere in the world in partnership with Wego. Submissions can be made online here until 15 August. This year, HSMAI MEA is offering specially reduced delegate passes, priced at just USD 75, for university and college students and faculty. In addition, hoteliers from the GCC residing outside of the UAE receive 50 percent discount on delegate passes. Mona Faraj, President, HSMAI MEA, said: 'This year's Conference is shaping up to be our most ambitious and dynamic event yet – with record-breaking attendance, a broader spectrum of topics, and unparalleled opportunities for meaningful connections. Since the launch of the Revenue Optimization Conference (ROC) in the U.S. two decades ago, we've continually expanded and adapted, staying ahead of the curve to equip hotel leaders with the tools, insights, and strategies needed to address key challenges and capture new possibilities. As we approach our 8th regional CSC, anticipation is high for a rich exchange of ideas, impactful networking, and game-changing discoveries at what has become the premier industry gathering in the Middle East and Africa.' The event will be preceded by four in-person review courses: Certified Hospitality Digital Marketer (CHDM), Certified revenue Management Executive (CRME), Certified Hotel Sales Leader (CHSL)and Certified in Hospitality Business Acumen (CHBA), taking place on 23 and 24 November, a unique opportunity for hospitality professionals to fast track their HSMAI certification process. Registrations are now open, with special early bird discounts available until 31 July, click here to register and avail the early bird offers. Visit Partner with us for sponsorship opportunities and click here for full details of the conference.
Trade Arabia
06-05-2025
- Trade Arabia
Rotana expands into Africa, Iraq with six new hotels
Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added: 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: • Centro Baghdad (Miraj) – 210 keys • Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' -TradeArabia News Service
Trade Arabia
30-04-2025
- Trade Arabia
GHA partners with ExploreTECH to streamline tech
ExploreTECH and Global Hotel Alliance (GHA) have announced that they have signed an agreement to make ExploreTECH's White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search. ExploreTECH's new White Label Solution offers hotel groups and global hospitality brands a customised digital marketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand's operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience. Mona Faraj, CEO of ExploreTECH commented: 'Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group's full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.' By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace. 'Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,' said Folker Heim, COO of Global Hotel Alliance. 'We look forward to leveraging this platform to further enhance and streamline communication with our member brands, particularly in relation to approved technology vendors and preferential pricing. It will play a key role in optimising our internal processes and ensuring our brands and hotels can seamlessly access top-tier solutions at competitive rates.' The highly customisable White Label Solution, created with input from a Think Tank comprising industry buyers and sellers of hospitality tech, is specifically developed for global hospitality brands and larger hotel chains. The customised digital marketplace can be tailored to the bespoke tech strategy and operational structure of each operator, from strict lists of proprietary solutions and approved vendors to recommended prequalified technologies. 'We are very excited to partner with the Global Hotel Alliance as our first enterprise partner for the White Label Solution, which exemplifies our Vision for ExploreTECH, which is to become the omnichannel for all things hospitality tech. Through this partnership, GHA will be able to extend support to its 850 member hotels with easy access to its tech stack used across the portfolio and generate valuable data on negotiated tech solutions for member brand consideration.
