Al Haffa Beach Market: A blend of heritage, modern shopping
The site includes the Frankincense Market, supervised by Dhofar Municipality, which attracts large numbers of visitors during the Khareef (monsoon) season. Here, visitors can learn about the extraction and varied uses of frankincense, alongside displays of traditional handicrafts, local foods, and heritage products offered by families and SMEs from across the governorate.
Salim Abdullah Fadil, supervisor of the Frankincense Market's family products section, noted that this year's market has seen a significant influx of visitors amid an atmosphere infused with the scent of Omani frankincense, vibrant heritage displays, and live artistic performances. More than 300 local families are participating, presenting authentic Omani crafts, foods, and products.
He added that this season has witnessed logistical and organizational improvements, including expanded exhibition spaces, upgraded facilities and parking, and redesigned stalls inspired by traditional local architecture—enhancing the visitor experience while highlighting the region's cultural identity.
The market will remain open until the end of the Khareef season, featuring daily performances by Omani traditional arts troupes from 4 PM until midnight. These include heritage-inspired artistic displays and children's programs, solidifying its status as a key tourist and heritage destination while supporting local enterprises.
Haitham Mahmoud Jad, Director of Al Haffa Market, emphasized that the market is a must-visit stop for tourists during Khareef, offering products to suit all tastes alongside restaurants, cafés, and banking services. He confirmed ongoing development plans to further elevate the market's standing as a premier tourist attraction.
Several business owners at the market praised Dhofar Municipality and market management for their support in developing the site and boosting its appeal to visitors from within Oman and abroad. They also highlighted the need for expanded parking and intensified marketing efforts to attract even greater footfall.
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