Westfield London to host "Europe's largest immersive art experience"
It also 'reinforces Westfield London's position as a leading cultural and leisure destination, marking an ambitious next chapter both for the centre and for… Wake The Tiger', it added.
The design and delivery of the space will be powered by hundreds of artists, makers and multidisciplinary creatives. Two decades in the making, 'it marks the collective's most ambitious project to date and will invite Londoners and tourists into a parallel world of imagination and otherworldly art'.
Jacinta Rowsell, managing director, customer & retail operations, Northern Europe, at URW, added: 'As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail.
'With 96% of Londoners shopping to escape the everyday, we're proud to transform one of Westfield London's anchor spaces with this genre-defining concept.'
Wake The Tiger will join Westfield London's expanding line-up of leisure, entertainment and competitive socialising concepts, alongside TOCA Social's largest venue to date, the 620-seat Capital Theatre opening in October, Moonshot's first UK site, City Bouldering, Puttshack, DIVR Labs, Vue, All Star Lanes, Java Whiskers and Gymbox.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
23-07-2025
- Euronews
George the Poet teams up with young Londoners to reimagine iconic art
'I think expressing yourself creatively is like opening a window in a crowded room,' George the Poet told Euronews Culture. 'It's part of the cleansing process. It's a way of letting go. A way of just confronting things that you might not even want to say out loud.' That energy was exactly what filled the shimmering LED walls of FRAMELESS, the UK's largest immersive art space, for a special event celebrating the words of young Londoners. In a collaboration between FRAMELESS, the Mayor of London's Violence Reduction Unit, and spoken word artist and podcast host George the Poet, the Art of Expression initiative invited a group of 13–25-year-olds to reimagine famous artworks through original spoken word pieces. Their work - poetry rooted in their lived experiences - was presented not just alongside the art, but within it: an immersive, multi-sensory reframe of Rembrandt's The Storm on the Sea of Galilee, Edvard Munch's The Scream, Hieronymus Bosch's The Garden of Earthly Delights, and more. Making art more accessible for young people The project comes off the back of new research which uncovered a growing cultural divide: 48% of young people don't feel historical art is relevant to their lives, while a quarter find traditional galleries 'posh and intimidating.' Yet, despite this disconnect, the appetite is there - 61% of young people say they wish they had more opportunities to engage with art, and 64% believe that learning to interpret or create art would improve other areas of their lives. 'I always imagined a space where we can do immersive artwork,' explained George the Poet, recalling how he has previously utilised audio immersion through his award-winning podcast, "Have You Heard George's Podcast?". 'But the visual immersive was always the missing piece. Frameless reached out… connecting young people, classic pieces, contemporary pieces, and poetry. I said, yeah - you've come to the right person.' George led workshops with the Young People's Action Group from the VRU, using art as a mirror to reflect back the challenges, hopes, and complexity of youth in modern London. A post shared by Frameless London (@framelessldn) 'I personally believe that everything we drew out was already within them,' he said. 'They had the appreciation of art, of poetry, of how these things connect to contemporary society. It's been beautiful to watch it blossom.' He added: 'If you recognise that we all have that creative instinct, that artistic impulse, and you invite a young person to bring that to the table - they will become receptive to anything you want to introduce them to,' he said. 'I've never seen it fail.' One young writer turned "The Great Wave off Kanagawa" into a metaphor for migration and family displacement. Another took on "The Scream", framing it as a cry against systemic injustice. And George himself reimagined John Atkinson Grimshaw painting "Reflections on the Thames", all through the lens of 21st-century urban life. George believes that this kind of expression can leave a lasting imprint not just on the individual, but on society: 'When we come together and share our reflections, that becomes like a map of society,' he said. 'And in this era of AI, of online wars, of populism - it's very important that we're making our voices heard. Our authentic voices.' But the barriers to entry in the creative industry remain high, especially for those from working-class or marginalised backgrounds. For George the Poet, the solution lies in real, long-term investment. 'We need more public support, more state support,' he told Euronews Culture. 'It's very important to proactively meet our young people in their communities with a real, intention to usher them into the industry." The spoken word pieces can be heard here on the Frameless website, and are also available to listen to in the gallery space this summer by scanning a QR code.
Fashion Network
23-07-2025
- Fashion Network
Westfield London to host "Europe's largest immersive art experience"
With 'shared values around sustainability and cultural engagement', the collaboration 'opens up new possibilities for mass-scale storytelling and provides a powerful platform to connect millions through art, and directly responds to consumer demand for more innovative, experiential spaces that integrate culture, creativity, and purpose', mall operator Unibail-Rodamco-Westfield said. It also 'reinforces Westfield London's position as a leading cultural and leisure destination, marking an ambitious next chapter both for the centre and for… Wake The Tiger', it added. The design and delivery of the space will be powered by hundreds of artists, makers and multidisciplinary creatives. Two decades in the making, 'it marks the collective's most ambitious project to date and will invite Londoners and tourists into a parallel world of imagination and otherworldly art'. Jacinta Rowsell, managing director, customer & retail operations, Northern Europe, at URW, added: 'As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail. 'With 96% of Londoners shopping to escape the everyday, we're proud to transform one of Westfield London's anchor spaces with this genre-defining concept.' Wake The Tiger will join Westfield London's expanding line-up of leisure, entertainment and competitive socialising concepts, alongside TOCA Social's largest venue to date, the 620-seat Capital Theatre opening in October, Moonshot's first UK site, City Bouldering, Puttshack, DIVR Labs, Vue, All Star Lanes, Java Whiskers and Gymbox.
Fashion Network
22-07-2025
- Fashion Network
Westfield London to host "Europe's largest immersive art experience"
A big art installation deserves a big venue and Westfield London is set to stage Europe's biggest -- 'Wake The Tiger' -- for summer 2026. And as retail-based experiences are increasing in size and importance, the Bristol -based team behind Boomtown Festival will bring its 'genre-defining' Amazement Park to the capital, making Westfield London 'the home to Europe's largest immersive art experience'. Wake the Tiger's arrival will see the mall's 80,000 sq ft anchor unit, formerly home to KidZania, 'reimagined as a cultural and leisure destination'. With 'shared values around sustainability and cultural engagement', the collaboration 'opens up new possibilities for mass-scale storytelling and provides a powerful platform to connect millions through art, and directly responds to consumer demand for more innovative, experiential spaces that integrate culture, creativity, and purpose', mall operator Unibail-Rodamco-Westfield said. It also 'reinforces Westfield London's position as a leading cultural and leisure destination, marking an ambitious next chapter both for the centre and for… Wake The Tiger', it added. The design and delivery of the space will be powered by hundreds of artists, makers and multidisciplinary creatives. Two decades in the making, 'it marks the collective's most ambitious project to date and will invite Londoners and tourists into a parallel world of imagination and otherworldly art'. Jacinta Rowsell, managing director, customer & retail operations, Northern Europe, at URW, added: 'As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail. 'With 96% of Londoners shopping to escape the everyday, we're proud to transform one of Westfield London's anchor spaces with this genre-defining concept.' Wake The Tiger will join Westfield London's expanding line-up of leisure, entertainment and competitive socialising concepts, alongside TOCA Social's largest venue to date, the 620-seat Capital Theatre opening in October, Moonshot's first UK site, City Bouldering, Puttshack, DIVR Labs, Vue, All Star Lanes, Java Whiskers and Gymbox.
