logo
Beyonce horrifies fans as she suffers mid-air drama in flying car prop

Beyonce horrifies fans as she suffers mid-air drama in flying car prop

Ammona day ago

Ammon News - American singer Beyonce sparked panic among fans in her native Texas when the flying prop car she was riding on malfunctioned during her Cowboy Carter show.
The red Cadillac the Halo hitmaker, 43, began tilting to one side as she repeatedly said 'stop' into the microphone and the music cut out.
Beyonce, whose Cowboy Carter tour arrived at the NRG Stadium in Houston last night, delighted fans as she kicked off with American Requiem followed by a cover of The Beatles classic Blackbird.
Yet towards the end of the show, and after an appearance from her daughter Blue Ivy, things took a turn for the worse.
During her performance of 16 Carriages, the superstar hopped into a red car which was then lifted high into the air using cables, yet was forced to halt the song as the vehicle leaned dangerously to one side.
The crowd paused when she stopped singing and signaled for help, before erupting into cheers as the vehicle was lowered to solid ground.
Like a pro, Beyonce continued the song then told her adoring fans: "I wanna thank y'all, for loving me.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Dave Chappelle: For a Palestinian, DJ Khaled is awfully quiet right now
Dave Chappelle: For a Palestinian, DJ Khaled is awfully quiet right now

Roya News

time17 hours ago

  • Roya News

Dave Chappelle: For a Palestinian, DJ Khaled is awfully quiet right now

During a show in Abu Dhabi on Friday night, American comedian Dave Chappelle did not hold back in criticizing US President Donald Trump and his approach to the conflict between 'Israel' and Iran. 'Trump, I don't know about this guy. I can't tell if he's going to do good or not,' Chappelle quipped, referencing the chaotic week in the Middle East. 'What a week you guys must have had over here in the Middle East.' The 51-year-old comedian also ridiculed Trump's social media post from Saturday, in which the president claimed responsibility for targeted strikes on Iranian nuclear facilities. ''We did a meticulously perfect attack. We have disabled their nuclear facility,'' Chappelle said, quoting Trump's Truth Social post. 'And then at the end of the post he said, 'And now is the time for peace!' Word? I don't think that's how this works, champ.' The comic went further, poking fun at the recent controversy surrounding US Defense Secretary Pete Hegseth, who came under fire in March for reportedly leaking military planning via Signal. 'Trump bombed Iran, in an attack that was carefully planned on WhatsApp,' Chappelle joked, drawing laughter from the crowd. Chappelle also touched on growing anxieties in the US over the region's instability, saying, 'Everybody in America is scared. It's not good when Bible places are in the news. That means it might be the end of times. And if it is, you know what? I had a good run.' When an audience member shouted the name of Palestinian-American DJ Khaled, Chappelle questioned the artist's silence on Gaza. 'DJ Khaled, let me tell you something. For a Palestinian, this man is awfully quiet right now. And as a Palestinian, how could you be that quiet right now? And why are you so fat? People are starving. He's the only fat Palestinian on Earth right now,' he said. Chappelle has been a vocal critic of 'Israel's' actions in Gaza. In his Abu Dhabi show last year, he labeled 'Israel's' bombardment of Gaza 'genocide,' receiving strong applause. While he refrained from naming Palestine directly during his latest set, he made his stance unmistakably clear in the final moments. 'Now that I'm a big powerful voice in America, I've learnt that I have to be careful,' he said. 'I can get in some kind of trouble and they'll try to extort me and put words in my mouth so that I come out here and lie to you.'

Beyonce horrifies fans as she suffers mid-air drama in flying car prop
Beyonce horrifies fans as she suffers mid-air drama in flying car prop

Ammon

timea day ago

  • Ammon

Beyonce horrifies fans as she suffers mid-air drama in flying car prop

Ammon News - American singer Beyonce sparked panic among fans in her native Texas when the flying prop car she was riding on malfunctioned during her Cowboy Carter show. The red Cadillac the Halo hitmaker, 43, began tilting to one side as she repeatedly said 'stop' into the microphone and the music cut out. Beyonce, whose Cowboy Carter tour arrived at the NRG Stadium in Houston last night, delighted fans as she kicked off with American Requiem followed by a cover of The Beatles classic Blackbird. Yet towards the end of the show, and after an appearance from her daughter Blue Ivy, things took a turn for the worse. During her performance of 16 Carriages, the superstar hopped into a red car which was then lifted high into the air using cables, yet was forced to halt the song as the vehicle leaned dangerously to one side. The crowd paused when she stopped singing and signaled for help, before erupting into cheers as the vehicle was lowered to solid ground. Like a pro, Beyonce continued the song then told her adoring fans: "I wanna thank y'all, for loving me.

VMLY&R-Amman's Digital 360 Approach: A Case Study on Integrated Marketing
VMLY&R-Amman's Digital 360 Approach: A Case Study on Integrated Marketing

Ammon

time2 days ago

  • Ammon

VMLY&R-Amman's Digital 360 Approach: A Case Study on Integrated Marketing

Ammon News - Every year, as the holy month of Ramadan approaches, brands across Jordan gear up to create campaigns that resonate deeply with audiences. Some hit the mark, some... well, they give it their best shot. This year, Orange Jordan truly shone with their "Tallat Bashayer" campaign, a memorable, all-encompassing experience that resonated with the hearts of the audience. It was a 360 digital campaign that seamlessly blended channels and tactics, engaging customers online and offline. The ambitious goal for Orange Jordan was clear: to reinforce its brand positioning as every Jordanian's companion. Achieving this required more than just creativity, it demanded profound strategic insight. Marketing and advertising agency VMLY&R-Amman leveraged its deep understanding of the local market, helping Orange Jordan craft a campaign centered around a heartwarming television commercial (TVC) that beautifully captured the everyday lives of Jordanians, featuring an original song by talented Jordanian artist, Yazan Rousan. The campaign's widespread success is a testament to VMLY&R-Amman's ability to transform rich consumer insights into truly strategic and creative marketing solutions that touch people's lives. But a 360 campaign doesn't stop at a great commercial. It's about creating a unified, immersive experience across every digital touchpoint, making sure the message isn't just seen, but felt, embraced, and shared within the community. Here's how VMLY&R-Amman's integrated strategy ensured ″Tallat Bashayer″ was pushed to its limit through an all-encompassing approach: Digital Distribution: Beyond the TV Screen Despite originating as a TVC, the campaign was engineered for maximum digital reach from day one. It wasn't confined to traditional television screens, shared across all of Orange Jordan's social media channels, major media platforms, and leading news websites. By leveraging VMLY&R-Amman's strong partnerships with key media outlets and our understanding of digital consumption patterns, the agency ensured widespread online visibility and engagement. This digital-first distribution meant the campaign landed precisely where audiences were already spending their time online. Music Integration: The Heartbeat of the Campaign At the core of "Tallat Bashayer" was the original song by Yazan Rousan, composed and produced by Nassir Basheer, which VMLY&R-Amman identified as a powerful driver of engagement and cultural resonance. This wasn't background music, it was the campaign's heartbeat, providing rich opportunities for audience interaction and amplification across digital touchpoints. By making the song available on music streaming platforms, Orange Jordan provided a new avenue for audiences to connect with the brand and the campaign, allowing people to enjoy it at their own terms. In addition, the song was also published as a sound on social media platforms, a deliberate move that empowered users to become creators themselves and creatively infuse the campaign's spirit into their own content. Influencer Activation: Authentic Engagement To truly kickstart the song's virality and showcase its potential, VMLY&R-Amman strategically partnered with a diverse group of influencers, including Zaid Dajani, Elina Askar, Yasmin Kawar, Amman Street Fashion, Ali Ghzawi, and Zumorrod Shwaiter. Each influencer brought their voice to the table, either lip-syncing the song or incorporating it into their content. This insight-driven approach ensured the campaign resonated across a variety of niches that collectively form the mass target, significantly expanding the campaign's reach and building genuine relatability. User-generated Content and Competition: A Community Takeover To further amplify the hype train and encourage audience engagement, Orange Jordan launched an exciting competition, guided by VMLY&R-Amman's community-building expertise. The contest invited people to create their own social media content using the campaign's song. This move transformed passive viewers into active participants, fostering a sense of community and ownership around the campaign and making it interactive and community driven. Digital Out-of-Home (DOOH) Ads: Reinforcing the Message Offline Completing the 360-degree circle, key visuals from the TVC were expertly repurposed into striking static images for digital Out-of-Home (OOH) screens across the country. This offline visibility provided a constant, tangible reinforcement of the campaign in public spaces. It ensured that even when people weren't on their phones or in front of a TV, the message was consistently present, seamlessly bridging the gap between their digital and physical worlds. 360-degree digital excellence requires genuine expertise in integration, something VMLY&R-Amman embodies under MENACOM Amman; a powerhouse of marketing communication leaders, including leading agencies like Wunderman, Asda'a BCW, and Wavemaker. This synergy allows the agency to go beyond mere campaigns, orchestrating comprehensive digital ecosystems that deliver unparalleled omnipresence and measurable impact. The campaign stands as a clear testament to VMLY&R-Amman's strategic leadership in the digital realm, proving that when creativity meets innovative execution, brands don't just take part in the conversation, they lead it.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store