Etro makes Southeast Asia real estate debut with new Phuket residences
Etro has announced plans for its Southeast Asian real estate debut with "Etro Residences Phuket', a new development that marries luxury design with an integrated brand experience by the Italian luxury fashion house.
Designed in partnership with Amal Development and The One Atelier, the Etro Residences Phuket is comprised of luxury dwellings ranging from three-bedroom apartments to duplexes - crafted to reflect Etro's heritage, craftsmanship, and aesthetic.
Inside, the interiors showcase the brand's bold patterns, rich textures, and color palette, designed to flow with the Thail city's natural beauty. Each dwelling features special pieces from the Etro Home Interiors collection, made in collaboration with Oniro Group, the brand's distributor since 2017.
Residents will also have access to tailored services and amenities, including private wellness retreats, spa experiences and holistic wellbeing programmes as well as fitness facilities and a personalised concierge service.
Lastly, the residence will host immersive brand activations will provide residents access inside Etro's "exclusive network of art, culture, and fashion," according to a press release.
'Etro Residences Phuket represents a window into the future of luxury living. Branded real estate is about more than aesthetics; it is about creating a seamless blend of hospitality, wellness, and exclusivity that reflects the lifestyles of the world's most discerning buyers," said Michele Galli, CEO of The One Atelier.
"At The One Atelier, we specialise in crafting spaces that go beyond the expected to offer something deeply personal, immersive, and transformative. With Etro Residences Phuket, we have designed an environment where every detail, from the architectural vision to the smallest interior elements, align with the brand's DNA to deliver a project unlike any other.'
The Etro Residences Phuket will be completed in 2027. The project follows the recent opening of Etro Residences Istanbul, an Etro-branded residence in Turkey.
'Following the success of Etro Residences Istanbul, Etro Residences Phuket represents the brand's continued growth into the luxury real estate, further reinforcing its identity as a lifestyle brand," said Etro CEO, Fabrizio Cardinali.
"This ambitious project is poised to set a new standard in Southeast Asia's rapidly expanding luxury property market, while further enhancing the brand's remarkable heritage and reinforcing its commitment to innovation and timeless design.'
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