Etro makes Southeast Asia real estate debut with new Phuket residences
Designed in partnership with Amal Development and The One Atelier, the Etro Residences Phuket is comprised of luxury dwellings ranging from three-bedroom apartments to duplexes - crafted to reflect Etro's heritage, craftsmanship, and aesthetic.
Inside, the interiors showcase the brand's bold patterns, rich textures, and color palette, designed to flow with the Thail city's natural beauty. Each dwelling features special pieces from the Etro Home Interiors collection, made in collaboration with Oniro Group, the brand's distributor since 2017.
Residents will also have access to tailored services and amenities, including private wellness retreats, spa experiences and holistic wellbeing programmes as well as fitness facilities and a personalised concierge service.
Lastly, the residence will host immersive brand activations will provide residents access inside Etro's "exclusive network of art, culture, and fashion," according to a press release.
'Etro Residences Phuket represents a window into the future of luxury living. Branded real estate is about more than aesthetics; it is about creating a seamless blend of hospitality, wellness, and exclusivity that reflects the lifestyles of the world's most discerning buyers," said Michele Galli, CEO of The One Atelier.
"At The One Atelier, we specialise in crafting spaces that go beyond the expected to offer something deeply personal, immersive, and transformative. With Etro Residences Phuket, we have designed an environment where every detail, from the architectural vision to the smallest interior elements, align with the brand's DNA to deliver a project unlike any other.'
The Etro Residences Phuket will be completed in 2027. The project follows the recent opening of Etro Residences Istanbul, an Etro-branded residence in Turkey.
'Following the success of Etro Residences Istanbul, Etro Residences Phuket represents the brand's continued growth into the luxury real estate, further reinforcing its identity as a lifestyle brand," said Etro CEO, Fabrizio Cardinali.
"This ambitious project is poised to set a new standard in Southeast Asia's rapidly expanding luxury property market, while further enhancing the brand's remarkable heritage and reinforcing its commitment to innovation and timeless design.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
12 hours ago
- Fashion Network
Italian regulator hits Shein with 1 million euro greenwashing fine
Italy's competition authority (AGCM) imposed a 1 million euro (1.16 million dollar) fine on China-founded fast fashion online retailer Shein on Monday for misleading customers on the environmental impact of its products. This is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company 40 million euros on July 3 over fake discounts and misleading environmental claims. The Italian fine was imposed on Infinite Styles Services Co. Limited, a Dublin-based company that operates Shein's website in Europe, following a "greenwashing" investigation by AGCM launched last September. Shein did not immediately respond to a request for comment. AGCM said the environmental sustainability and social responsibility messages on Shein's website "were sometimes vague, generic, and/or overly emphatic, and in other cases omitted and misleading." Shein's claims on circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said. Shein promotes the 'evoluSHEIN by design' collection as clothes made using more sustainable and responsible manufacturing. AGCM said consumers could be misled to think that the collection was made with eco-friendly materials and fully recyclable, "a fact that, considering the fibres used and currently existing recycling systems, is untrue". The authority also took issue with Shein's "vague and generic" commitments to cut greenhouse emissions by 25% by 2030 and to net zero by 2050, noting they contradicted its increase in emissions in 2023 and 2024. The Italian regulator said its overall assessment was influenced by an "increased duty of care" falling on Shein, "because it operates in a highly polluting sector and with highly polluting methods" such as fast and super-fast fashion. AGCM is in charge of consumer protection as well as competition. When AGCM's investigation was launched last year, Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record came under increased scrutiny last year after reports that it was planning to list its shares in London.
Fashion Network
12 hours ago
- Fashion Network
Italian regulator hits Shein with 1 million euro greenwashing fine
Italy's competition authority (AGCM) imposed a 1 million euro (1.16 million dollar) fine on China-founded fast fashion online retailer Shein on Monday for misleading customers on the environmental impact of its products. This is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company 40 million euros on July 3 over fake discounts and misleading environmental claims. The Italian fine was imposed on Infinite Styles Services Co. Limited, a Dublin-based company that operates Shein's website in Europe, following a "greenwashing" investigation by AGCM launched last September. Shein did not immediately respond to a request for comment. AGCM said the environmental sustainability and social responsibility messages on Shein's website "were sometimes vague, generic, and/or overly emphatic, and in other cases omitted and misleading." Shein's claims on circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said. Shein promotes the 'evoluSHEIN by design' collection as clothes made using more sustainable and responsible manufacturing. AGCM said consumers could be misled to think that the collection was made with eco-friendly materials and fully recyclable, "a fact that, considering the fibres used and currently existing recycling systems, is untrue". The authority also took issue with Shein's "vague and generic" commitments to cut greenhouse emissions by 25% by 2030 and to net zero by 2050, noting they contradicted its increase in emissions in 2023 and 2024. The Italian regulator said its overall assessment was influenced by an "increased duty of care" falling on Shein, "because it operates in a highly polluting sector and with highly polluting methods" such as fast and super-fast fashion. AGCM is in charge of consumer protection as well as competition. When AGCM's investigation was launched last year, Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record came under increased scrutiny last year after reports that it was planning to list its shares in London.
Fashion Network
12 hours ago
- Fashion Network
Italian regulator hits Shein with 1 million euro greenwashing fine
Italy's competition authority (AGCM) imposed a 1 million euro (1.16 million dollar) fine on China-founded fast fashion online retailer Shein on Monday for misleading customers on the environmental impact of its products. This is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company 40 million euros on July 3 over fake discounts and misleading environmental claims. The Italian fine was imposed on Infinite Styles Services Co. Limited, a Dublin-based company that operates Shein's website in Europe, following a "greenwashing" investigation by AGCM launched last September. Shein did not immediately respond to a request for comment. AGCM said the environmental sustainability and social responsibility messages on Shein's website "were sometimes vague, generic, and/or overly emphatic, and in other cases omitted and misleading." Shein's claims on circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said. Shein promotes the 'evoluSHEIN by design' collection as clothes made using more sustainable and responsible manufacturing. AGCM said consumers could be misled to think that the collection was made with eco-friendly materials and fully recyclable, "a fact that, considering the fibres used and currently existing recycling systems, is untrue". The authority also took issue with Shein's "vague and generic" commitments to cut greenhouse emissions by 25% by 2030 and to net zero by 2050, noting they contradicted its increase in emissions in 2023 and 2024. The Italian regulator said its overall assessment was influenced by an "increased duty of care" falling on Shein, "because it operates in a highly polluting sector and with highly polluting methods" such as fast and super-fast fashion. AGCM is in charge of consumer protection as well as competition. When AGCM's investigation was launched last year, Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record came under increased scrutiny last year after reports that it was planning to list its shares in London.
