Amazon Prime Day UAE 2025 dates revealed
Exclusively for Prime members, the mega sale is back and better than ever, with seven entire days of deals running from Friday July 25 to Thursday July 31.
Shoppers will be spoilt for choice, with millions of deals on more than 30 product categories, including electronics, gaming, fashion, beauty, grocery, home and more.
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If there's a time to stock up on those clothes, electronics, toys and home items you have been eyeing up, it's Amazon Prime Day UAE. And in order to get the most bang for your buck, it's best to be prepared and know what to expect.
From how to get an Amazon Prime membership to the best deals, let us be your guide…
Amazon Prime Day: What to expect
Over 30 categories will be available to shop in
During Amazon Prime Day(s) 2025, you'll be able to fill up your online shopping cart with items from both local and international brands throughout the week.
Brands such as Samsung, Philips, Bose, Dyson, Ninja, Humantra, PlayStation, LEGO and Rimmel London are all included in this year's big sale.
Prime members will also have their pick from Amazon US, UK and Germany deals via the Amazon.ae Global Store with free international shipping. But it gets better — there's no minimum purchase during the event.
New deals will go live throughout the week, so be sure to check back in for the latest and greatest bargains to grab.
If you have an Alexa, you have your own personal shopping assistant… kind of. If you forget when Prime Day is, simply say 'Alexa, when is Prime Day?' in English or in the Arabic Khaleeji dialect. She'll keep you in check.
How to get an Amazon Prime membership
Don't fret if you haven't got a Prime account as you can start a 30-day free trial at amazon.ae/prime and gain access to the famous sale.
Being a Prime member has many perks, including free same-day and one-day delivery (on applicable items), free international delivery from Amazon US and UK, exclusive shopping deals, Prime Video, Prime gaming, free Deliveroo Plus and discounts on Amazon home services, costing only Dhs16 per month or Dhs140 per year.
In 2019, Amazon launched its Prime service in the UAE, bringing residents premium delivery options, TV on demand and more.
Amazon Prime members get access to free same-day and next-day delivery on hundreds of thousands of products and other benefits such as access to Prime Video and Prime Gaming.
Amazon Prime Day UAE: the best deals
Deals will start to roll out in the days running up to the sale, so make sure you keep your eyes peeled now. Prime members don't have to wait until Prime Day to enjoy incredible savings.
How to ensure you won't miss the best Amazon Prime Day UAE deals
Start adding to your cart now: If you've already started eyeing up your must-have items now, well done you – but make sure you go that extra step and load it into your cart. It'll save you time (and money), plus it makes the chance of the item selling out before you get to it much slimmer. When a bargain arises, you'll be ready to buy. We're not messing around here.
If you've already started eyeing up your must-have items now, well done you – but make sure you go that extra step and load it into your cart. It'll save you time (and money), plus it makes the chance of the item selling out before you get to it much slimmer. When a bargain arises, you'll be ready to buy. We're not messing around here. Download the app: There is a special tab in the app's menu for Prime, which directs users to 'Today's Deals' and 'Prime Exclusive Deals'. This tab will host the latest and greatest bargains to grab on the day.
There is a special tab in the app's menu for Prime, which directs users to 'Today's Deals' and 'Prime Exclusive Deals'. This tab will host the latest and greatest bargains to grab on the day. Set up personalised deal alerts: Use the 'create alert' option on the app to send a push notification as and when a deal is released. From cosmetics to air fryers, you can create an alert for any type of product.
Use the 'create alert' option on the app to send a push notification as and when a deal is released. From cosmetics to air fryers, you can create an alert for any type of product. Explore exclusive deals: Dive into the world of feeling like a Prime VIP by utilising the 'Prime Exclusive Deals' feature in the app. You'll get the biggest bang for your buck here – we guarantee you won't find these prices anywhere else.
Cue piles of brown boxes turning up on our doorsteps.
Fri Jul 25 – Thu Jul 31, 2025 amazon.ae/prime.
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