Taylor Swift and Simone Biles change the game for NFL WAGs with unmatched financial power
Taylor Swift
and
Simone Biles
are more than just girlfriends of
NFL
superstars—they're changing the game when it comes to what it means to be in a celebrity sports romance. While the term 'NFL WAG' (wives and girlfriends) has long conjured up images of support roles and sideline appearances, these two women are flipping the narrative, thanks to one major factor: financial dominance.
Simone Biles and Taylor Swift dominate NFL partners with billion-dollar influence
In the old world of sports power couples, NFL athletes tend to reign supreme when it comes to fame and wealth. But when it's about Simone Biles and Jonathan Owens or Taylor Swift and Travis Kelce, the equation changes completely—and not because their respective partners are coming up short.
Simone Biles, four-time Olympic gold medalist and quite possibly the best gymnast ever, has made her fame pay off with a successful empire.
Through endorsement contracts, business ventures, and savvy financial planning, she's amassed an estimated $25 million net worth. Her husband, Jonathan Owens, who is currently with the Chicago Bears, has a respectable NFL career and $2.2 million in net worth—good, but much less.
The difference is even greater between Taylor Swift and Travis Kelce. Swift, a global superstar and entertainment powerhouse, has an eye-watering $1.2 billion net value through her record-breaking Eras Tour, huge streaming numbers, and global brand endorsements.
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Kelce, a two-time Super Bowl winner with the Kansas City Chiefs, is no joke himself, having recently reached $90 million in estimated wealth—but still, the difference is evident.
The popular interest in these couples is more than mere love affairs. What's unique is the way Simone Biles and Taylor Swift have emerged as financial forces in their own right, flipping the typical dynamic under which athletes typically are the sole breadwinners.
This financial disparity tests the conventional narrative of sport couples. Instead of being viewed as supporters or second-best players, these women are themselves the face of their billion-dollar brands, standing shoulder to shoulder with, rather than behind, their partners. Their success follows a broader trend of women in sports and entertainment wielding equal—or superior—financial power.
Both couples look unperturbed by the imbalance.
Jonathan Owens, in interviews, has boasted of Simone's achievements, while Travis Kelce has openly celebrated Swift's success, generally looking more starstruck than she does. Rather than rivalry, there's respect—and that is a significant precedent in contemporary relationships.
Also read:
Simone Biles & husband Jonathan Owens spark vacation goals in stunning green swimwear
In a league in which the phrase "WAG" once carried with it a silent connotation of dependence or celebrity association, Taylor Swift and Simone Biles have redrawn the playbook. Their economic stewardship and power away from the field are redefining the model — and making it abundantly clear that, in these unions, star power travels in both directions.
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